MyFitCoach Revenue & Ads
A strength training planner that builds and adjusts gym programs to the user's schedule, equipment and progress.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202612 min readPaid scale
Est. monthly revenue
$218K
↑ 3.9% vs prev. period
Downloads / month
22K
↑ 3.7% vs prev. period
Rating
4.6
6.6K ratings · #87 in Italy
Meta ads running
827
631 found · median 28
MyFitCoach revenue and downloads trend
Est. monthly revenue
$219K ↑ 14.3% in 90 days
Dec 1, 2025: $117KOct 17, 2026
Monthly downloads
22K ↑ 13.8% in 90 days
Dec 1, 2025: 12KOct 17, 2026
Daily estimates from AppKittie, 306 days ending Oct 17, 2026. Revenue changed +86% and downloads +86% over the period. Meta ads live went from 751 to 789 between Aug 26, 2026 and Oct 18, 2026.
MyFitCoach Meta ads: 827 active, longest running 275 days
Top 13 by days live out of 631 found (10 video and 2 image creatives). Tap any one to open the original in the Meta Ad Library.
#1275 days liveWeb linkAd copy“¡Consigue tu plan de entrenamiento personalizado!”Why it worksConsigue tu plan de entrenamiento personalizado; the Spanish line 12 top ads share, on an image, web link, 275 days.
#2275 days liveWeb linkAd copy“¡Consigue tu plan de entrenamiento personalizado!”Why it worksSame Spanish line on a second image creative, also landing on a web page, 275 days live.
#3275 days liveWeb linkAd copy“¡Consigue tu plan de entrenamiento personalizado!”Why it worksThird copy of the personalized plan line, this time on video, 275 days live.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
827 Live Ads, One Spanish Line, Nine Months Unchanged
MyFitCoach is a workout planner from MyFitCoach GmbH that generates strength training plans from the user's schedule, equipment and ability, then adjusts sets, reps and weights as they progress. As of Oct 2026 it makes an estimated $218K a month on 22K estimated downloads, 3.6x the Health & Fitness median revenue at $9.91 per install. 827 active Meta ads, 29.5x the category median, with 12 of the 13 top ads carrying one Spanish sentence and 8 of them live for 275 days.
Key takeaways
- 827 active Meta ads, 631 found in the library, 29.5x the Health & Fitness median of 28, plus 251 Apple Search Ads creatives. 10 of the 13 top ads are video and 2 are image; all 13 link to a web page.
- 12 of the 13 top ads carry one Spanish line, get your personalized training plan; the 13th says take your gym workouts to the next level. 8 of the 13 have run 275 days and the median is 275.
- MyFitCoach lists 10 in-app purchases at 4 prices: 1-Month Plan at $9.99 and $22.99, a $22.99 3-Month Plan, and 12-Month Plans at $59.99 and $79.99, a 1.3x annual spread. The cheapest annual is 50% of 12 monthly payments.
- Meta Ad Library spend estimates put lifetime spend at $274K reaching 20.1M people, 55.5% men, 36.5% aged 25 to 34. The United States takes 63.5% of spend for 40.8% of reach; Italy delivers 26.5% of reach for 13.8% of spend.
- Of 200 reviews, 74 (37.0%) mention price, trial or subscription and 70 are negative, mostly about paying before use and a money-back guarantee that was refused. The sample averages 2.8 stars with 89 one-star ratings, against a 4.6 store rating across 6.6K ratings.
Full teardown
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Where MyFitCoach spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 36.5% of spend.
Est. spend
$274K
Reach
20.1M
Avg. CPM
$13.63
Ads delivered
637
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 8.2M | $173,997 | 63.5% |
| Italy | 5.3M | $37,863 | 13.8% |
| Germany | 1.5M | $15,908 | 5.81% |
| France | 1.3M | $12,312 | 4.50% |
| United Kingdom | 1.0M | $13,460 | 4.91% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What MyFitCoach does differently
One Spanish sentence, 827 live ads
12 of 13
top ads share the same Spanish line
Priced like a coach, bought like an app
$9.91
estimated revenue per download
Italy for reach, the US for spend
63.5%
of estimated Meta spend goes to the United States
The measurement gap
13 of 13
top ads route through a web page, not the store
1. One Spanish sentence, 827 live ads
MyFitCoach runs 827 active Meta ads, 29.5x the Health & Fitness median of 28, with 631 found in the library and 251 Apple Search Ads creatives beside them. The 13 longest-running are almost identical: 12 carry the Spanish line Consigue tu plan de entrenamiento personalizado, get your personalized training plan, and 1 says take your gym workouts to the next level. Ten are video, 2 are image, and every one links to a web page rather than the App Store. Eight have run exactly 275 days, so the top set launched together and has not been touched. The live count peaked at 897 on Oct 4, 2026. MyFitCoach keeps one sentence that names the deliverable, a web quiz behind it, and many clips rotating in front.
2. Priced like a coach, bought like an app
MyFitCoach lists 10 in-app purchases on the US App Store at 4 prices: a 1-Month Plan at $9.99 and $22.99, a 3-Month Plan at $22.99, and 12-Month Plans at $59.99 and $79.99. The cheapest annual is 50% of 12 monthly payments, and the top annual sits above the category median of $49.99. Estimated revenue per download is $9.91 from 22K installs, which run only 1.1x the category median while revenue runs 3.6x. The web funnel explains the gap: the page sells the plan before the download, so many people who install have already paid. Reviews show the cost: 74 of 200 (37.0%) mention price and 70 are negative, several about a refused money-back guarantee. The pay-first web funnel only holds for MyFitCoach if refunds are honored.
3. Italy for reach, the US for spend
Meta Ad Library spend estimates put MyFitCoach's lifetime Meta spend at $274K, reaching 20.1M people. Men take 55.5% and women 43.3%, and ages 25 to 34 take 36.5%. The country split is the interesting part. The United States absorbs 63.5% of spend for 40.8% of reach, while Italy delivers 26.5% of reach for 13.8% of spend. The only category rank is #87 in Italy, and the top ads are in Spanish, a market these estimates do not show. Growth is steady: downloads up 85.7% and revenue up 86.4% over 306 days. For a smaller app the lesson is to read reach share against spend share by country; the gap shows where the team believes the payers are.
4. The measurement gap
MyFitCoach sends all 13 top ads to a web page, runs 827 live Meta ads and 251 Apple Search Ads creatives, and puts 63.5% of its estimated Meta spend in the United States while its ads are in Spanish and its only rank is in Italy. MyFitCoach's question is which language, country and landing page bring the lifter who pays $59.99 or $79.99 for a year and does not ask for the refund that 70 reviewers say they were denied.
How much does MyFitCoach cost?
10 in-app purchases, 4 distinct prices, annual plans from $59.99 to $79.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $9.99 · $22.99 |
|---|---|
| Quarterly | $22.99 |
| Annual | $59.99 · $79.99 |
MyFitCoach vs the Health & Fitness median
| MyFitCoach | Median | |
|---|---|---|
| Est. monthly revenue | $218K | $60K |
| Downloads / month | 22K | 20K |
| Meta ads running | 827 | 28 |
| Rating | 4.6 | 4.7 |
| Lowest annual price | $59.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What MyFitCoach users say about paying
Of 200 reviews, 74 (37.0%) mention price, trial or subscription and 70 are negative. Users describe paying before they could try the app, a refund refused on day one, and a cancellation link that did not work; the sample averages 2.8 stars with 89 one-star ratings.
Latest 200 US reviews, Jun 12, 2024 to Oct 15, 2026
Mention price, trial or subscription
37%74 of 200 reviews, 70 of them 1 or 2 stars
If you don’t like the app they won’t give you a refund. First day I used it I didn’t really like it so I asked for a refund and that was a hard no. The ad I saw…
I have been trying to contact the support team for days. No one responds to email or support chat. Their cancellation link doesn’t work and now I am stuck with …
How to measure a playbook like MyFitCoach's
MyFitCoach runs 827 Meta ads on one Spanish sentence into a web funnel, with $274K of estimated Meta spend tilted 63.5% to the United States, so the question is which market and clip bring the lifter who pays for a 12-Month Plan.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 306 days ending Oct 17, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 47 | MyFitCoachMyFitCoach GmbH | $218K | 827 |
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BalanceFrequently asked questions about MyFitCoach
How much does MyFitCoach make?
An estimated $218K a month as of Oct 2026, 3.6x the Health & Fitness median of $60K, with estimated revenue per download at $9.91. These are AppKittie estimates, not figures reported by MyFitCoach GmbH.
How much does MyFitCoach cost?
MyFitCoach lists 10 in-app purchases on the US App Store at 4 prices: 1-Month Plans at $9.99 and $22.99, a 3-Month Plan at $22.99, and 12-Month Plans at $59.99 and $79.99.
How many ads does MyFitCoach run?
827 active Meta ads, with 631 found in the library and 251 Apple Search Ads creatives. The 13 top ads are in Spanish, 10 video and 2 image, all link to the web, and 8 have run 275 days.
How fast is MyFitCoach growing?
Over 306 days from Dec 1, 2025 to Oct 17, 2026, estimated downloads rose 85.7% from 12K to 22K and estimated revenue rose 86.4% from $117K to $219K, both peaking on the final day. Live Meta ads moved from 751 to 789 in the latest 36 days.
Where is MyFitCoach most popular?
Its only category rank is #87 in Italy. Estimated Meta spend goes 63.5% to the United States, 13.8% to Italy, 5.81% to Germany and 4.50% to France.
Who does MyFitCoach advertise to?
Meta Ad Library spend estimates put lifetime Meta spend at $274K, reaching 20.1M people. The audience is 55.5% male, 36.5% aged 25 to 34 and 25.7% aged 35 to 44.
What do MyFitCoach reviews say about paying?
Of 200 reviews, 74 (37.0%) mention price, trial or subscription and 70 are negative. The sample averages 2.8 stars with 89 one-star ratings; the store rating is 4.6 across 6.6K ratings.
Who makes MyFitCoach?
MyFitCoach GmbH develops MyFitCoach. The app launched on Mar 3, 2021, is 67 months old and was last updated on Oct 8, 2026.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.