KOCOWA+ Revenue & Ads
A streaming app for Korean dramas, variety shows and movies, for fans outside Korea who want new episodes and shows.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPaid scale
Est. monthly revenue
$200K
↓ 0.1% vs prev. period
Downloads / month
12K
↑ 65.0% vs prev. period
Rating
3.8
3.7K ratings · Entertainment
Meta ads running
52
295 found · median 23
KOCOWA+ revenue and downloads trend
Est. monthly revenue
$200K flat in 90 days
Jul 22, 2026: $200KOct 18, 2026
Monthly downloads
12K ↑ 15.6% in 90 days
Jul 22, 2026: 10.0KOct 18, 2026
Daily estimates from AppKittie, 89 days ending Oct 18, 2026. Revenue changed +0% and downloads +16% over the period. Meta ads live went from 62 to 53 between Aug 25, 2026 and Oct 18, 2026.
KOCOWA+ Meta ads: 52 active, longest running 89 days
Top 13 by days live out of 295 found (0 video and 3 image creatives). Tap any one to open the original in the Meta Ad Library.
#189 days liveGoogle PlayAd copy“Sumérgete en la antología romántica de KBS con diez historias de amor únicas que conmoverán tu corazón. ¡Mira Repertorios de amor en KOCOWA+!”Why it worksSpanish pitch for a KBS romance anthology of ten love stories; image to Google Play, 89 days.
#289 days liveApp StoreAd copy“Cuando la justicia falla, una hija interviene para llevar a cabo su propia y mortal venganza. ¡Mira El primer hombre en KOCOWA+!”Why it worksSpanish revenge drama line, a daughter takes her own deadly revenge; image to the App Store, 89 days.
#389 days liveAd copy“Cuando la justicia falla, una hija interviene para llevar a cabo su propia y mortal venganza. ¡Mira El primer hombre en KOCOWA+! meta-ads.onelink.me/Mkeg/firstmanfreee”Why it worksSame Spanish revenge pitch for The First Man with a per-title tracking link; 89 days.10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
One Ad Per K-Drama, In English And Spanish
KOCOWA+ is a Korean drama and TV streaming app from Wavve Americas, Inc. As of Oct 2026 it makes an estimated $200K a month on an estimated 12K downloads. The 13 top Meta ads use 11 distinct lines, each selling one title, from a revenge drama to a K-pop variety show, in English and Spanish, behind an estimated $16.67 per download.
Key takeaways
- KOCOWA+ runs 52 active Meta ads, 2.3x the Entertainment median of 23, with 11 distinct lines in the top 13, one per show.
- Ads alternate English and Spanish, and 5 of the top 13 carry a meta-ads.onelink.me tracking link per title.
- Basic and Premium memberships come in monthly, 3 month, 6 month and annual terms, from $7.99 to $89.99 across 8 prices.
- The cheapest annual costs 83% of 12 monthly payments, and the two annual prices sit 1.1x apart.
- Of 200 recent reviews, 87 (43.5%) mention paying and 66 of those are negative; many describe a login loop after an update.
Full teardown
Unlock 10 more Meta ads
Unlocked. Everything on this page is open now.
What KOCOWA+ does differently
Sell the show, not the service
11
distinct copy lines in the top 13 ads
A tracked link per title
5 of 13
top ads carry a per-title onelink URL
Memberships by length and tier
8
distinct prices across Basic and Premium
The measurement gap
$16.67
estimated revenue per download
1. Sell the show, not the service
Each top ad pitches a single title. When justice fails, a daughter steps in to enact her own deadly revenge, watch The First Man, runs in English and Spanish. A KBS romance anthology of ten love stories, Love : Track, also appears in both languages. Others offer TXT's Parenting Diary, Taxi Driver with its revenge taxi, and a mystery about which of three men is Marie's real dad. That makes 11 lines across 13 ads, 3 of them images, with the longest live 89 days. Streaming apps sell titles, since a viewer subscribes to watch one show. KOCOWA runs one ad per hit, with the plot in a single sentence.
2. A tracked link per title
Five of the 13 top ads paste a meta-ads.onelink.me link into the copy, and the path names the show, such as firstm, lovetra and txtdiary. That means installs can be tied back to the exact title that drew them. The rest link to Google Play (5) or the App Store (3). With 52 live ads, 2.3x the Entertainment median, and 295 found, the account tests many titles at once. Downloads moved from 10.0K to 12K over 89 days, with a 92.5% jump in the last 30 days, while estimated revenue stayed flat. A per-title link lets KOCOWA learn which show earns subscribers, not just clicks.
3. Memberships by length and tier
Eight membership options carry 8 distinct prices. Basic and Premium each come monthly, for 3 months, for 6 months and yearly, with prices of $7.99, $8.99, $22.99, $25.99, $43.99 and $48.99, and annual memberships at $79.99 and $89.99. The cheapest annual costs 83% of 12 monthly payments, so the year saves little. The 3 and 6 month terms fit a fan who joins for one drama season. That yields an estimated $16.67 per download on 12K installs. Reviews show the risk: 66 of 200 complain about paying, often because the app would not let paying members sign in. KOCOWA's season-length terms only hold if login stays reliable.
4. The measurement gap
KOCOWA+ runs one ad per show in English and Spanish and already tags 5 of the top 13 with a per-title tracking link. The question is which title, The First Man or Love : Track, brings a member who takes the $89.99 Premium year, and which brings a viewer who buys one month for one drama and leaves.
How much does KOCOWA+ cost?
8 in-app purchases, 8 distinct prices, annual plans from $79.99 to $89.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $7.99 · $8.99 · $22.99 · $25.99 · $43.99 · $48.99 |
|---|---|
| Annual | $79.99 · $89.99 |
KOCOWA+ vs the Entertainment median
| KOCOWA+ | Median | |
|---|---|---|
| Est. monthly revenue | $200K | $207K |
| Downloads / month | 12K | 30K |
| Meta ads running | 52 | 23 |
| Rating | 3.8 | 4.5 |
| Lowest annual price | $79.99 | $74.99 |
Median of 80 Entertainment apps with active Meta ads in our set. See the Entertainment hub ›
What KOCOWA+ users say about paying
Of the 200 latest reviews, 87 (43.5%) mention price, trial or subscription and 66 of those are negative, mostly paying members stuck on a sign-up screen after an update.
Latest 200 US reviews, Mar 13, 2023 to Oct 6, 2026
Mention price, trial or subscription
44%87 of 200 reviews, 66 of them 1 or 2 stars
I love the content. I have a year subscription that I always renew. Not liking that I have to constantly delete app and redownload and sign in everytime I want …
it’s been over a week and i cannot use the app at all. it just shows me the sign up page with a never ending loading indicator. might as well cancel my plan.
How to measure a playbook like KOCOWA+'s
KOCOWA+ already tracks some ads by title, so the useful number is which show brings a member who renews beyond one drama season.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 89 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 80 Entertainment apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Entertainment apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  TikTokTIKTOK PTE. LTD. | $126M | 487 |
| 2 |  Disney+Disney Electronic Content, Inc. | $51M | 843 |
| 3 |  Paramount+CBS Mobile | $44M | 2,000 |
| 4 |  CrunchyrollCrunchyroll, LLC | $40M | 29 |
| 5 |  HBO MaxWarnerMedia Global Digital Services, LLC | $39M | 86 |
| 41 | KOCOWA+Wavve Americas, Inc. | $200K | 52 |
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How much does KOCOWA+ make?
KOCOWA+ makes an estimated $200K a month as of Oct 2026, 1.0x the Entertainment median of $207K, or an estimated $16.67 per download. These are AppKittie estimates, not figures from Wavve Americas, Inc.
How much does KOCOWA+ cost?
Basic and Premium memberships on the US App Store range from $7.99 a month to $89.99 a year, with 3 and 6 month options.
How many ads does KOCOWA+ run?
KOCOWA+ has 52 active Meta ads out of 295 found, 2.3x the Entertainment median of 23, and 0 Apple Search Ads creatives.
How fast is KOCOWA+ growing?
Over 89 days estimated downloads rose 15.6%, from 10.0K to 12K, while estimated revenue stayed flat at $200K.
What shows does KOCOWA+ advertise?
Its top ads promote single titles such as The First Man, Love : Track, TXT's Parenting Diary and Taxi Driver, in English and Spanish.
What do reviews say about KOCOWA+?
The latest 200 reviews average 2.13 stars with 95 one-star ratings, many about login problems. The store rating is 3.8 across 3.7K ratings.
Who makes KOCOWA+?
Wavve Americas, Inc. makes KOCOWA+. It launched on Jul 22, 2017, is 111 months old and was last updated on Sep 14, 2026.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.