Knowunity Revenue & Ads
An AI study app for school students with explanations by year group, an answer scanner, quizzes, notes and mock exams.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202612 min readPricing play
Est. monthly revenue
$700K
↑ 148.6% vs prev. period
Downloads / month
600K
↑ 148.6% vs prev. period
Rating
4.6
56.8K ratings · #3 in Spain
Meta ads running
23
28 found · median 65
Knowunity revenue and downloads trend
Est. monthly revenue
$300K ↑ 1402.8% in 90 days
Dec 15, 2025: $20KApr 12, 2026
Monthly downloads
200K ↑ 1402.9% in 90 days
Dec 15, 2025: 13KApr 12, 2026
Daily third-party estimates, 62 days ending Apr 12, 2026. Revenue changed +1403% and downloads +1403% over the period. Meta ads live went from 20 to 23 between Oct 3, 2026 and Oct 18, 2026.
Knowunity Meta ads: 23 active, longest running 25 days
Top 12 by days live out of 28 found (5 video and 7 image creatives). Tap any one to open the original in the Meta Ad Library.
#125 days liveWeb linkAd copy“"Mamma, guarda la pagella, sono passato da un 5 a un 8, con Knowunity!" Tuo figlio riceve un piano di studio tarato sulla sua scuola e sul programma della sua classe, e studia con appunti veri dei più bravi della classe Provalo gratis, senza rischi Tutte le materie, ogni verifica ⏰ Disponibile 24 ore su 24”Why it worksItalian report card quote, from a 5 to an 8 with Knowunity, image to the web, 25 days.
#225 days liveWeb linkAd copy“"Mama, schau dir mein Zeugnis an, von einer 3 auf eine 1, mit Knowunity!" Dein Kind bekommt einen Lernplan, der genau auf seine Schule und sein Bundesland abgestimmt ist, und lernt mit echten Lernzetteln von den Besten der Klasse Kostenlos testen, kein Risiko Alle Fächer, jede Prüfung ⏰ 24/7 verfügbar”Why it worksGerman report card quote, from a 3 to a 1, with a study plan for each state, image, 25 days.
#325 days liveWeb linkAd copy“"Mamma, guarda la pagella, sono passato da un 5 a un 8, con Knowunity!" Tuo figlio riceve un piano di studio tarato sulla sua scuola e sul programma della sua classe, e studia con appunti veri dei più bravi della classe Provalo gratis, senza rischi Tutte le materie, ogni verifica ⏰ Disponibile 24 ore su 24”Why it worksItalian report card line as video, web link, 25 days live.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
Parent-Facing Report Card Ads and a Cheap Annual Plan
Knowunity - AI learning app is an Education app from Knowunity Inc. that helps students with AI explanations, a homework scanner, quizzes and mock exams. As of Oct 2026 it makes an estimated $700K a month on an estimated 600K downloads, 6.9x the Education median revenue. Parents, not students, are the ad audience, with quotes like mom, look at my report card, and Meta spend estimates aimed 83.9% at women aged 35 to 54.
Key takeaways
- Estimated revenue is $700K a month, 6.9x the Education median, on 600K downloads, 13.5x the median. Revenue changed 148.6% against the previous period.
- Best App Store ranks: #3 in Spain, #4 in Germany, #4 in Italy, #6 in Austria and #10 in France.
- 10 in-app purchases at 4 prices for Knowunity Pro: $8.49 or $9.99 weekly, $9.99 or $15.99 monthly, and $49.99 yearly, at 42% of 12 monthly payments.
- 23 active Meta ads and 758 Apple Search Ads creatives. The top Meta ads, in Italian and German, quote a child showing a parent a better report card.
- Meta Ad Library spend estimates show $1K lifetime spend, 83.9% aimed at women, 50.2% at ages 45-54 and 45.0% at 35-44. Germany takes 57.0% and Italy 35.6%.
Full teardown
Unlock 9 more Meta ads
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Where Knowunity spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 45-54, taking 50.2% of spend.
Est. spend
$1K
Reach
166.2K
Avg. CPM
$9.02
Ads delivered
28
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| Germany | 79.5K | $853.94 | 57.0% |
| Italy | 75.0K | $533.95 | 35.6% |
| Austria | 11.7K | $111.31 | 7.42% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What Knowunity does differently
One Pro year at $49.99
42%
annual price as share of 12 monthly
Sell to the parent who pays
83.9%
of estimated Meta spend aimed at women
Top five ranks across Europe
#3
best App Store rank, in Spain
The measurement gap
758
Apple Search Ads creatives found
1. One Pro year at $49.99
Knowunity keeps pricing simple for a family purchase. 10 in-app purchases resolve to 4 prices for one product, Knowunity Pro: $8.49 or $9.99 a week, $9.99 or $15.99 a month, and $49.99 a year, which equals 42% of 12 monthly payments. The Education median annual price is $69.99, so the year sits below the category. A school year is long and parents budget for it once, which makes a single cheap annual easy to approve. Revenue per download is an estimated $1.17 on 600K downloads, so most students stay free. Reviews are mild on price: 23 of 200 mention it, only 6 negative. One plan and one obvious yearly price keep the choice simple for a student, or for the parent who pays.
2. Sell to the parent who pays
The student uses the app, but the parent pays, and Knowunity's ads know it. The top Meta ads quote a child: mom, look at my report card, I went from a 5 to an 8 with Knowunity, in Italian, and a German version, from a 3 to a 1. Another German line tells parents they cannot stop their child learning with AI, but they can choose how. Meta Ad Library spend estimates match the aim: 83.9% of spend targets women, with 50.2% at ages 45-54 and 45.0% at 35-44. Germany takes 57.0% and Italy 35.6%. The product serves the student, while the ads sell the parent the result they want to see.
3. Top five ranks across Europe
Knowunity ranks #3 in Spain, #4 in Germany and Italy, #6 in Austria and #10 in France, with 56.8K ratings at 4.6 stars after 73 months. That reach comes with a light Meta program, 23 active ads at 0.4x the Education median, and a heavy search program, 758 Apple Search Ads creatives across languages. Students look for help by subject and exam, and search catches them when homework is due. Revenue changed 148.6% against the previous period, likely with the new school year. The latest 200 reviews average 4.45 stars. Knowunity localizes for each school system and buys search in each language, leaving social to reach parents.
4. The measurement gap
Knowunity wins students through search and ranks, then asks parents to pay with report card ads in Germany and Italy. Which path brings the $49.99 yearly buyer: a student who upgrades, or a parent who saw an ad? With two people in every sale, linking the ad to the payer is the open question.
How much does Knowunity cost?
10 in-app purchases, 4 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $8.49 · $9.99 |
|---|---|
| Monthly | $9.99 · $15.99 |
| Annual | $49.99 |
Knowunity vs the Education median
| Knowunity | Median | |
|---|---|---|
| Est. monthly revenue | $700K | $101K |
| Downloads / month | 600K | 44K |
| Meta ads running | 23 | 65 |
| Rating | 4.6 | 4.7 |
| Lowest annual price | $49.99 | $69.99 |
Median of 86 Education apps with active Meta ads in our set. See the Education hub ›
What Knowunity users say about paying
Of the latest 200 reviews (May 24 to Oct 17, 2026), 23 mention price, trial or subscription, 11.5% of the sample, and 6 of those are negative, including complaints about features moving behind Pro. The window averages 4.45 stars.
Latest 200 US reviews, May 24, 2026 to Oct 17, 2026
Mention price, trial or subscription
12%23 of 200 reviews, 6 of them 1 or 2 stars
So I’m in the 8th grade and I’ve been using Knowunity since 7th grade and it has helped me along the way but this new update where we now have to pay or “subscr…
I’m really liking this app so far, it’s really useful and helped me get a 96 on my US history test. The main problem I keep running into is that I’m not able to…
How to measure a playbook like Knowunity's
Knowunity runs 758 Apple Search Ads creatives for students and Meta ads in German and Italian for parents. Tying each path to a $49.99 Pro year is the measurement job.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 62 days ending Apr 12, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 86 Education apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Education apps by estimated revenue
All 59 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  DuolingoDuolingo, Inc | $54M | 323 |
| 2 |  PictureThisGlority Global Group Ltd. | $6M | 4,400 |
| 3 |  Simply PianoSimply Ltd | $5M | 744 |
| 4 |  LingokidsMonkimun Inc | $3M | 107 |
| 5 |  SpeakSpeakeasy Labs, Inc | $3M | 86 |
| 13 | KnowunityKnowunity Inc. | $700K | 23 |
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Rock IdentifierFrequently asked questions about Knowunity
How much does Knowunity make?
Knowunity makes an estimated $700K a month on about 600K monthly downloads as of Oct 2026, by third-party estimates. That is 6.9x the Education median of $101K.
How much does Knowunity cost?
Knowunity Pro costs $8.49 or $9.99 a week, $9.99 or $15.99 a month, or $49.99 a year.
How many ads does Knowunity run?
23 active Meta ads out of 28 found, plus 758 Apple Search Ads creatives.
How fast is Knowunity growing?
Estimated revenue and downloads both changed 148.6% against the previous period.
Where is Knowunity most popular?
Its best App Store ranks are #3 in Spain, #4 in Germany, #4 in Italy, #6 in Austria and #10 in France.
Who do Knowunity ads target?
Parents. By Meta Ad Library spend estimates, 83.9% of spend targets women, mostly ages 35-54, and the copy quotes children showing better report cards.
Who makes Knowunity?
Knowunity Inc. publishes Knowunity. It launched on Sep 10, 2020, making it 73 months old, and was last updated Apr 11, 2026.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.