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Marketing Campaign

Explore our articles about marketing campaign.

CategoryAll PostsTrend & InsightInside AirbridgeProduct UpdatesPlaybookImpact Story
IndustryAd Tech & MarketingE-CommerceFinance & FintechFitness AppsGamingLifestyleSaaS & B2BSubscription Apps
How Small App Teams Know Which App Ads Make Money

How Small App Teams Know Which App Ads Make Money

Running app ads without knowing which ones make money? Learn how small teams connect installs, trials, and revenue to find profitable channels.

Apr 30, 2026|12 min read
Is Your App a Painkiller or a Vitamin? Why It Matters for App Pricing

Is Your App a Painkiller or a Vitamin? Why It Matters for App Pricing

Painkiller apps convert at 9x the rate of vitamin apps and command 2-7x higher LTV. Learn the framework, self-scoring test, and pricing strategy for each.

Apr 29, 2026|11 min read
How to Choose Your First Ad Channel: App Marketing Guide

How to Choose Your First Ad Channel: App Marketing Guide

Choose your first ad channel with our app marketing guide. Compare Meta, Google, Apple Search Ads, and TikTok for subscription apps. Start today.

Apr 27, 2026|7 min read
What Should You Track Before Spending More on App Marketing

What Should You Track Before Spending More on App Marketing

Not sure if your app ads are working? Learn the 7 app marketing metrics you need to track before increasing ad spend — from CPI to ROAS, with benchmarks.

Apr 27, 2026|14 min read
How to Choose Between Free Trial and Freemium With Data

How to Choose Between Free Trial and Freemium With Data

Free trial or freemium for your subscription app? Compare conversion rates, setup steps, and common mistakes with data from 75K+ apps.

Apr 27, 2026|11 min read
What Is Freemium and How Is It Different From a Free Trial?

What Is Freemium and How Is It Different From a Free Trial?

Freemium and free trial aren't the same thing. Learn the key differences, when each model works, and which subscription apps should use.

Apr 20, 2026|8 min read
What App Marketing Actually Means for a Subscription App

What App Marketing Actually Means for a Subscription App

App marketing for subscription apps goes beyond ads — it includes ASO, onboarding, paywall strategy, and lifecycle. Learn the full scope and where to start.

Apr 20, 2026|8 min read
MMP SDK Setup Takes Longer Than Your First Campaign — Something Is Wrong

MMP SDK Setup Takes Longer Than Your First Campaign — Something Is Wrong

MMP SDK setup takes 2-3 weeks for most teams. Learn why setup stalls and how Airbridge Core Plan reduces decisions to get attribution running in hours.

Mar 14, 2026|9 min read

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