Marketing Analytics

When to Start Lifecycle Marketing for Your App (and When It's Too Early)

Learn when to start lifecycle marketing for your subscription app and avoid common timing mistakes. Get actionable insights. Start today.

What Should a Small App Team Track Before Scaling App Ads?

Learn the 4 critical app ads metrics to track before scaling. 34.8% median trial-to-paid conversion & key benchmarks inside. Start tracking smarter.

What Should You Track Before Spending More on App Marketing

Not sure if your app ads are working? Learn the 7 app marketing metrics you need to track before increasing ad spend — from CPI to ROAS, with benchmarks.

Airbridge Core Plan Is Here: Attribution That Finally Fits Your Stage

Airbridge Core Plan gives subscription apps attribution for Meta, Google, TikTok, and Apple Search Ads — with pay-as-you-go pricing starting at 15K free installs.

Stop Searching for Complex Marketing Data. Just Ask with Airbridge AI

Introducing Airbridge AI — Airbridge MCP, Airbridge Pilot, and Onboarding Pilot. Query data in natural language, get instant answers, and set up SDK with AI guidance.

MMP Time to Value: Why MarTech TTV Is 44 Hours — And What It Costs You

MarTech has the second-longest time to value in SaaS — 44 hours. For MMP tools, every hour without campaign data is budget spent blind. Learn what drives MMP TTV and how to reduce it.

Your Marketing Dashboard Is Missing the Only Metric That Matters — Cost Per Subscriber by Channel

Can't see cost per subscriber by channel? Learn why ad platform dashboards fail subscription apps and how to build a unified marketing dashboard.

How MMP Tools Prove Mobile Marketing ROI (And Optimize Ad Spend) in 2026

Learn how MMP tools prove mobile marketing ROI, unify attribution, and optimize ad spend. See what to look for in an ROI-focused MMP.

4 Best AppsFlyer Alternatives for 2026: A Deep Dive into Costs & Attribution Accuracy

Compare the best AppsFlyer alternatives for 2026. Discover how to avoid high feature paywalls and complex setups with a high-performance MMP like Airbridge.

Analyze Apple Search Ads Placement Performance in Airbridge

Airbridge is the first MMP to support Apple Search Ads placement-level performance analysis. Analyze performance across four App Store placements directly in the Airbridge dashboard. Identify high-performing placements faster and optimize campaigns with more precise data.

How Playio Switched to Airbridge and Now Manages Global Marketing From a Single Platform

LLM & RAG: AI Technologies Reshaping the Future of Martech

What is an LLM? Discover how Large Language Models are transforming marketing in 2025. Learn to automate content and personalize user experiences effectively.

Airbridge Year in Review 2024

As the digital landscape continues to evolve at breakneck speed, 2024 was a year of unprecedented growth, strategic partnerships, and groundbreaking innovations for Airbridge.

Boost your omnichannel strategy with Conversion APIs

Cookies are crumbling. Boost your omnichannel strategy with Conversion APIs. Secure accurate first-party data and optimize campaigns with Airbridge.

Introducing the Overview Dashboard: Track all your key metrics in one glance

Airbridge has just unveiled the Overview Dashboard, a powerful tool that enables you to easily track the key metrics of all your apps in real-time. Gain quick insights and optimize your marketing performance with the Airbridge Overview Dashboard.

A/B testing for app marketing to boost your ROI

Learn what A/B testing is and why it's essential for app marketing. Discover use cases and best practices to improve your bottom line.

Airbridge Awarded High Performer in G2’s Winter 2023 Reports

We are excited to announce that Airbridge earned its spot as a High Performer in the G2 Winter 2023 Grid® Reports!

Your Basic Guide to Marketing Attribution Models

Understand various marketing attribution models to measure and optimize your campaigns. Find the one well-aligned with your strategy to bring out results.