How Dabang cut deep link management time by 90% with Airbridge

Introduction

About Station3

Station3 operates Dabang, a mobile-first real estate platform that connects users to property listings quickly and seamlessly. Focused on delivering smarter, more convenient housing search experiences, Dabang continues to innovate with AI-driven features and expanded services to help users find their ideal home.

Dabang migrated to Airbridge's DeepLink Plan to overhaul its deep linking operations. By adopting dynamic macros and flexible DeepLink URLs, Dabang reduced deep link production time by over 90%, eliminated manual bottlenecks, and enabled its marketing team to move faster—all without relying on backend support.

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Overview

Dabang runs multi-channel user acquisition campaigns across platforms like Meta. To deliver a seamless user journey, Dabang needed deferred deep links packed with detailed property information—such as area, city, listing ID, latitude and longitude, and zoom level—so that new users, post-install, would land directly on the listing they viewed in the ad.

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However, their previous MMP imposed strict limits on how many parameters could be included in a link. Due to these restrictions, Dabang's marketing team relied on their internal tech team to manually hash property parameters and generate deep links.

Even minor landing page updates meant requesting new links from backend teams, slowing down campaign launches and making rapid optimization nearly impossible.

Challenges

• Remove dependency on internal tech teams for deep link creation
• Enable Dabang's marketing team to update listing-specific landing pages without rebuilding links, even when reusing the same ad channel and creative.

Solutions

Simplifying deep link creation with Dynamic Macros

Previously, Dabang's marketing team had to send desired property parameters to their internal tech team, who manually hashed the data and registered the links through their former MMP's API. Strict parameter limits made it impossible for marketers to generate links independently, causing delays and operational bottlenecks.

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After migrating to Airbridge, Dabang eliminated these restrictions by adopting Airbridge's dynamic macros. Now, Dabang's marketing team can create deep links directly, adding as many parameters as needed without backend support. This shift dramatically accelerated link creation and allowed for faster campaign execution.

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Enabling faster campaign optimization with flexible DeepLink URLs

Airbridge's DeepLink URL feature allowed Dabang's marketing team to keep campaign-level parameters fixed—such as channel, campaign name, and creative—while easily swapping out property-specific values like listing ID or location. Instead of rebuilding new links every time a landing page changed, the team could quickly update parameters and launch adjustments on the fly, making real-time optimization faster and more efficient.

By switching to Airbridge, Dabang:

• Reduced deep link management time by over 90%
• Enabled Dabang's marketing team to independently create and modify links
• Accelerated campaign launches and real-time optimizations

Results

Modern deep linking infrastructure is essential for agile, high-performing mobile marketing teams. By migrating to Airbridge, Dabang not only optimized operational efficiency but also gained the speed and flexibility needed to move faster and scale smarter.