yoomee Revenue & Ads
A chat and dating app with a radar for nearby people and a match game, paid for with packs of hearts.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPaid scale
Est. monthly revenue
$100K
flat vs prev. period
Downloads / month
30K
flat vs prev. period
Rating
4.4
38.6K ratings · #68 in Austria
Meta ads running
806
809 found · median 23
yoomee revenue and downloads trend
Est. monthly revenue
$210K ↑ 7.6% in 90 days
Dec 24, 2025: $195KSep 9, 2026
Monthly downloads
52K ↑ 7.6% in 90 days
Dec 24, 2025: 49KSep 9, 2026
Daily estimates from AppKittie, 83 days ending Sep 9, 2026. Revenue changed +8% and downloads +8% over the period. Meta ads live went from 0 to 833 between Aug 24, 2026 and Oct 17, 2026.
yoomee Meta ads: 806 active, longest running 192 days
Top 13 by days live out of 809 found (11 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1192 days liveGoogle PlayAd copy“Bij ons vind je in ieder geval iemand die je een "leuke" puinhoop bezorgt!”Why it worksDutch joke, at least you will find someone who brings a fun mess, video, 192 days.
#2192 days liveGoogle PlayAd copy“Bij ons vind je in ieder geval iemand die je een "leuke" puinhoop bezorgt!”Why it worksSame Dutch line on a second cut, Google Play link, also 192 days live.
#3192 days liveGoogle PlayAd copy“Bij ons vind je in ieder geval iemand die je een "leuke" puinhoop bezorgt!”Why it worksThird copy of the Dutch fun mess ad, 192 days, part of a 10 ad set.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
800 Plus Ads Aimed at Men, Heart Packs and European Copy
yoomee: Dating & Meet People is an Entertainment app from Mobiletrend GmbH with a radar for nearby users and a match game for first chats. As of Oct 2026 it makes an estimated $100K a month on an estimated 30K downloads, in line with the Entertainment median downloads. 806 active Meta ads put it at 35.0x the Entertainment median of 23, with an estimated 97.6% of spend aimed at men and copy in Dutch, Italian and Polish.
Key takeaways
- 806 active Meta ads out of 809 found, 35.0x the Entertainment median of 23. All 13 top ads link to Google Play.
- 10 of the top 13 run one Dutch line promising someone who will bring you a fun mess, beside Italian and Polish lines for singles day.
- 10 in-app purchases at 9 prices, all heart packs, from $3.99 to $119.99, such as 120 Hearts and 2400 Hearts.
- Meta Ad Library spend estimates show $64K lifetime Meta spend, 97.6% aimed at men. Germany takes 28.8%, Belgium 19.6%, the Netherlands 16.6% and Poland 13.8%.
- The latest 200 reviews average 4.53 stars, and only 12 (6.0%) mention price, 9 of them negative, mostly about paying to chat.
Full teardown
Unlock 10 more Meta ads
Unlocked. Everything on this page is open now.
Where yoomee spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 33.2% of spend.
Est. spend
$64K
Reach
7.4M
Avg. CPM
$8.61
Ads delivered
810
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| Poland | 1.7M | $8,767 | 13.8% |
| Germany | 1.7M | $18,345 | 28.8% |
| Belgium | 1.5M | $12,481 | 19.6% |
| Netherlands | 1.1M | $10,596 | 16.6% |
| France | 926.5K | $9,033 | 14.2% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What yoomee does differently
806 ads, three lines
35.0x
active Meta ads vs the Entertainment median
Men across four European markets
97.6%
of estimated Meta spend aimed at men
Hearts, not a subscription
$119.99
largest heart pack price
The measurement gap
806
active Meta ads, all top ones to Google Play
1. 806 ads, three lines
yoomee runs 806 active Meta ads, 35.0x the Entertainment median of 23, and nearly all ads found are live. The copy is narrow. 10 of the top 13 use one Dutch line, bij ons vind je in ieder geval iemand die je een leuke puinhoop bezorgt, roughly at least you will find someone who brings you a fun mess. One Italian line says it is silly not to have a partner, and a Polish line pitches the app for singles day. The top 13 have run 190 to 192 days, 11 as video, and all link to Google Play. A light, self-aware joke fits a casual chat app better than romance. yoomee jokes about being single and translates the joke per market.
2. Men across four European markets
Meta Ad Library spend estimates show $64K of lifetime Meta spend reaching 7.4M people. 97.6% of that spend targets men and 2.16% women. By age, 33.2% goes to 25-34, 28.8% to 35-44 and 15.4% to 45-54. Spend spreads across four markets: Germany 28.8%, Belgium 19.6%, the Netherlands 16.6% and Poland 13.8%. App Store ranks are #68 in Austria and #98 in Germany. Men are likely the main heart buyers, so the budget goes where the packs are sold. yoomee puts its spend on the side of the market that pays, men, across four European countries.
3. Hearts, not a subscription
yoomee sells no plans. All 10 in-app purchases are heart packs, at 9 prices from $3.99 to $119.99, with names like 120 Hearts, Package of 450 Hearts, Discount pack of 1 200 Hearts and 2400 Hearts. Hearts likely pay for messages and match actions, since one review says you get 1 free message every 3 days. A pack model lets an active user spend in bursts without a recurring charge, and the reviews stay kind: the latest 200 average 4.53 stars, with only 12 mentioning price. Revenue per download is an estimated $3.33. yoomee's pack ladder puts a discount pack in the middle to anchor the larger sizes.
4. The measurement gap
yoomee runs 806 Meta ads at men in Germany, Belgium, the Netherlands and Poland, and sells hearts from $3.99 to $119.99. Which country and which line, the Dutch fun mess or the Polish singles day, brings a man who buys the large packs, and which brings one who never pays? Revenue per market is the open question.
How much does yoomee cost?
10 in-app purchases, 9 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Other | $3.99 · $8.99 · $10.99 · $22.99 · $34.99 · $44.99 · $59.99 · $89.99 · $119.99 |
|---|
yoomee vs the Entertainment median
| yoomee | Median | |
|---|---|---|
| Est. monthly revenue | $100K | $207K |
| Downloads / month | 30K | 30K |
| Meta ads running | 806 | 23 |
| Rating | 4.4 | 4.5 |
Median of 80 Entertainment apps with active Meta ads in our set. See the Entertainment hub ›
What yoomee users say about paying
Of the latest 200 reviews (Aug 16, 2021 to Oct 15, 2026), 12 mention price, trial or subscription, 6.0% of the sample, and 9 of those are negative, mostly about paying to send messages. The sample averages 4.53 stars.
Latest 200 US reviews, Aug 16, 2021 to Oct 15, 2026
Mention price, trial or subscription
6%12 of 200 reviews, 9 of them 1 or 2 stars
Too expensive for just a couple of messages.
-Costs money to chat. You get 1 free message every 3 days -It feels like every interaction is AI. Not hard to see it as such. I think even the responses to thes…
How to measure a playbook like yoomee's
yoomee runs 806 active Meta ads across 4 European markets and sells heart packs from $3.99 to $119.99. Tying each market and line to repeat heart purchases is the measurement job.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 83 days ending Sep 9, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 80 Entertainment apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Entertainment apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  TikTokTIKTOK PTE. LTD. | $126M | 487 |
| 2 |  Disney+Disney Electronic Content, Inc. | $51M | 843 |
| 3 |  Paramount+CBS Mobile | $44M | 2,000 |
| 4 |  CrunchyrollCrunchyroll, LLC | $40M | 29 |
| 5 |  HBO MaxWarnerMedia Global Digital Services, LLC | $39M | 86 |
| 44 | yoomeeMobiletrend GmbH | $100K | 806 |
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ColorifyFrequently asked questions about yoomee
How much does yoomee make?
yoomee makes an estimated $100K a month on about 30K monthly downloads as of Oct 2026, by AppKittie estimates. That is 0.5x the Entertainment median of $207K.
How much does yoomee cost?
It is free to download. All 10 in-app purchases are heart packs, at 9 prices from $3.99 to $119.99.
How many ads does yoomee run?
806 active Meta ads out of 809 found, 35.0x the Entertainment median of 23, plus 4 Apple Search Ads creatives.
How fast is yoomee growing?
Over the 83 days to Sep 9, 2026, estimated revenue rose 7.6% from $195K to $210K a month and estimated downloads rose 7.6% from 49K to 52K.
Where is yoomee most popular?
Its best App Store ranks are #68 in Austria and #98 in Germany. Estimated Meta spend goes 28.8% to Germany, 19.6% to Belgium and 16.6% to the Netherlands.
Who does yoomee target?
By Meta Ad Library spend estimates, 97.6% of lifetime Meta spend targets men, with 33.2% at ages 25-34.
Who makes yoomee?
Mobiletrend GmbH publishes yoomee. It launched on Jun 10, 2015, making it 136 months old, and was last updated Sep 7, 2026.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.