FOD SHORT Revenue & Ads
A short drama app from a Japanese broadcaster with episodes as short as one minute, paid for with passes or gold coins.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 20268 min readPaid scale
Est. monthly revenue
$100K
↑ 5.2% vs prev. period
Downloads / month
40K
↑ 5.2% vs prev. period
Rating
4.4
967 ratings · Entertainment
Meta ads running
100
507 found · median 23
FOD SHORT Meta ads: 100 active, longest running 313 days
Top 13 by days live out of 507 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1313 days liveGoogle PlayAd copy“play.google.com/store/apps/details”Why it worksVideo with only a Google Play link as copy, the clip sells the drama, 313 days.
#2301 days liveGoogle PlayAd copy“華麗なる変身後、クールな夫がデレデレに！”Why it worksJapanese hook, a cool husband turns sweet after a makeover, video to Google Play, 301 days.
#3300 days liveGoogle PlayAd copy“華麗なる変身後、クールな夫がデレデレに！”Why it worksSame makeover hook on a second cut, Google Play link, 300 days live.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Japanese Drama Hooks, Gold Packs and a Premium Yearly Pass
FOD SHORT: Bite-Sized Dramas is an Entertainment app from Fuji Television with vertical dramas in episodes as short as one minute. As of Oct 2026 it makes an estimated $100K a month on an estimated 40K downloads, 1.3x the Entertainment median downloads. A 1-Year Unlimited Access pass costs $199.99, sold by 100 active Meta ads that tease Japanese plot twists, the oldest running 313 days.
Key takeaways
- 100 active Meta ads out of 507 found, 4.3x the Entertainment median of 23. All 13 top ads are video, and 8 link to Google Play.
- The copy is Japanese plot bait, such as a cool husband turning sweet after a dramatic makeover, used on 3 ads that have run 300 or 301 days.
- 9 in-app purchases at 7 prices: $14.99 for a week, $29.99 for a month, $199.99 for a year of unlimited access, and gold packs from $2.99 to $39.99.
- The cheapest annual is 56% of 12 monthly payments, against an Entertainment median annual price of $74.99.
- Estimated revenue per download is $2.5, and revenue is 0.5x the Entertainment median of $207K.
Full teardown
Unlock 10 more Meta ads
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What FOD SHORT does differently
Plot twists in one line
313 days
oldest top ad, still running
A premium yearly pass
$199.99
price of 1-Year Unlimited Access
A broadcaster brand, few ratings
967
App Store ratings at 4.4 stars
The measurement gap
8 of 13
top ads that link to Google Play
1. Plot twists in one line
FOD SHORT runs 100 active Meta ads, 4.3x the Entertainment median of 23, and its best ones say very little. The oldest top ad has run 313 days with only a store link as copy, leaving the video to sell the story. The next 3, at 300 and 301 days, use one Japanese line about a cool husband who turns sweet after a dramatic makeover, a classic short drama hook. Others announce a title now streaming, such as BACK TO THE STORIES. All 13 are video, and 8 link straight to Google Play. A short drama sells on its opening conflict, so the clip does the work. FOD SHORT cuts its strongest scene and lets it run for months.
2. A premium yearly pass
The price list pairs passes with coins. Unlimited access costs $14.99 for a week, $29.99 for a month or $199.99 for a year, with the annual at 56% of 12 monthly payments, against an Entertainment median annual of $74.99. Gold packs of 480, 1,100, 2,200 and 6,500 Gold cost from $2.99 to $39.99 for viewers who only want a few more episodes. A viewer hooked on one drama can buy coins for the next episode at once, while a heavy viewer can buy a pass. The single review that mentions price says the cost to keep watching is too high. FOD SHORT runs two paths, coins for impulse and passes for habit, and the $199.99 pass leaves room to test lower prices.
3. A broadcaster brand, few ratings
FOD SHORT comes from Fuji Television, a broadcaster with its own shows, yet the app holds only 967 ratings at 4.4 stars after 16 months. The ads lean on titles, with lines such as a title now streaming, to borrow the pull of the shows. Estimated revenue is $100K a month, 0.5x the Entertainment median of $207K, on 40K downloads, 1.3x the median, so installs come easily but each pays an estimated $2.5. The last app update was Apr 8, 2026. For FOD SHORT, the brand gets the install, but the price and pacing of the paywall decide how much each viewer spends.
4. The measurement gap
FOD SHORT runs 100 Meta ads, most of its top ones to Google Play, and sells both gold packs and passes up to $199.99 a year. Which drama clip brings a viewer who buys the yearly pass, and which brings one who spends $2.99 on gold and stops? Revenue by clip and by store is the open question.
How much does FOD SHORT cost?
9 in-app purchases, 7 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $14.99 |
|---|---|
| Monthly | $29.99 |
| Annual | $199.99 |
| Other | $2.99 · $6.99 · $12.99 · $39.99 |
FOD SHORT vs the Entertainment median
| FOD SHORT | Median | |
|---|---|---|
| Est. monthly revenue | $100K | $207K |
| Downloads / month | 40K | 30K |
| Meta ads running | 100 | 23 |
| Rating | 4.4 | 4.5 |
| Lowest annual price | $199.99 | $74.99 |
Median of 80 Entertainment apps with active Meta ads in our set. See the Entertainment hub ›
How to measure a playbook like FOD SHORT's
FOD SHORT runs 100 active Meta ads, 8 of the top 13 to Google Play. Tying each drama clip to gold packs and to a $14.99, $29.99 or $199.99 pass is the measurement job.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 26 days ending Apr 12, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 3 US reviews from Apple's public review feed.
- Category medians are computed across 80 Entertainment apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Entertainment apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  TikTokTIKTOK PTE. LTD. | $126M | 487 |
| 2 |  Disney+Disney Electronic Content, Inc. | $51M | 843 |
| 3 |  Paramount+CBS Mobile | $44M | 2,000 |
| 4 |  CrunchyrollCrunchyroll, LLC | $40M | 29 |
| 5 |  HBO MaxWarnerMedia Global Digital Services, LLC | $39M | 86 |
| 42 | FOD SHORTFuji Television | $100K | 100 |
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How much does FOD SHORT make?
FOD SHORT makes an estimated $100K a month on about 40K monthly downloads as of Oct 2026, by AppKittie estimates. That is 0.5x the Entertainment median of $207K.
How much does FOD SHORT cost?
It lists 9 in-app purchases at 7 prices: $14.99 a week, $29.99 a month or $199.99 a year for unlimited access, plus gold packs from $2.99 to $39.99.
How many ads does FOD SHORT run?
100 active Meta ads out of 507 found, 4.3x the Entertainment median of 23. All 13 top ads are video, and the oldest has run 313 days.
How fast is FOD SHORT growing?
In the 26 days to Apr 12, 2026, estimated revenue rose 4.7% from $96K to $100K a month and estimated downloads rose 4.7% from 38K to 40K.
What do FOD SHORT ads say?
They tease Japanese drama plots, such as a cool husband turning sweet after a makeover, or announce a title now streaming.
Who makes FOD SHORT?
Fuji Television publishes FOD SHORT. It launched on Jun 28, 2025, making it 16 months old, and was last updated Apr 8, 2026.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.