OpusClip - AI video clipping app icon

OpusClip Revenue & Ads

An AI video tool that cuts long recordings into short clips, adds captions and applies brand templates.

Est. monthly revenue

$329K

↓ 1.4% vs prev. period

Downloads / month

87K

↑ 31.6% vs prev. period

Rating

4.9

8.1K ratings · Photo & Video

Meta ads running

105

297 found · median 21

OpusClip revenue and downloads trend

Est. monthly revenue

$400K ↑ 69.1% in 90 days

Dec 24, 2025: $78KOct 18, 2026

Monthly downloads

80K ↑ 44.9% in 90 days

Dec 24, 2025: 18KOct 18, 2026

Daily estimates from AppKittie, 298 days ending Oct 18, 2026. Revenue changed +414% and downloads +340% over the period. Meta ads live went from 93 to 105 between Aug 26, 2026 and Oct 18, 2026.

OpusClip Meta ads: 105 active, longest running 241 days

Top 12 by days live out of 297 found (9 video and 3 image creatives). Tap any one to open the original in the Meta Ad Library.

9 more Meta ads are locked

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Ads from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.

Podcast Clipping Ads and 413.9% Revenue Growth

OpusClip is an AI clipping app from Opusclip Inc. that cuts long videos into short captioned clips with brand templates. As of Oct 2026 it makes an estimated $329K a month from an estimated 87K downloads, 1.6x the Photo & Video median revenue. At 15 months old, estimated revenue rose 413.9% over 298 days, sold mostly with one long feature list aimed at podcasters.

Key takeaways

  • 105 active Meta ads out of 297 found, 5.0x the Photo & Video median of 21, and 0 Apple Search Ads creatives. 9 of the 12 top ads are video and 10 have no store link.
  • 10 of the 12 top ads use the same long copy for the #1 most popular podcast clipping tool, listing Virality Score, AI b-roll and speaker detection. The longest has run 241 days.
  • Plans are Starter at $15 a month, Pro at $29 a month, or Pro Yearly at $174.99, 97% of 12 Starter payments.
  • Meta Ad Library spend estimates put lifetime spend at $154K, reaching 9.4M people, 72.8% in the United States and 71.1% aimed at men.
  • Recent reviews average 4.41 across 200 with 150 five-star. 32 mention price, trial or subscription, and only 8 of those are negative.

Full teardown

Unlock 9 more Meta ads

Where OpusClip spends on Meta

Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 33.2% of spend.

Est. spend

$154K

Reach

9.4M

Avg. CPM

$16.38

Ads delivered

297

Spend by age

  • 25-3433% · $51,207
  • 35-4424% · $36,197
  • 18-2416% · $24,448
  • 45-5415% · $22,922
  • 55-648% · $11,827
  • 65+5% · $7,556

Spend by gender

  • Male71% · $109,570
  • Female27% · $42,173
  • Unknown2% · $2,424

Top countries by reach

CountryReachSpendShare
United States est.5.3M$112,24172.8%
Spain1.3M$10,1106.56%
France1.2M$11,4167.41%
United Kingdom1.1M$15,0349.75%
Germany499.6K$5,3663.48%

Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.

What OpusClip does differently

Fifteen months, fivefold revenue

413.9%

revenue change over the 298 day trend

Sell to podcasters by feature

10 of 12

top ads share one podcast clipping pitch

Three plans, almost no annual discount

97%

annual price versus 12 Starter payments

The measurement gap

10 of 12

top ads carry no store link

1. Fifteen months, fivefold revenue

OpusClip launched on iOS on Jul 15, 2025, and is 15 months old. Over 298 days to Oct 18, 2026, estimated revenue rose from $78K to $400K, a 413.9% change, and downloads from 18K to 80K, a 340.5% change. The last 30 days added 32.6% to both, so growth is not slowing. Revenue grew faster than installs, which means paying users became a larger share. Active Meta ads moved from 93 to 105, peaking at 141 on Sep 11, so paid volume did not drive the whole curve. The app likely benefits from a known web product that brings users to mobile. Smaller apps with a web version can learn from this: use mobile as a second door for the same buyer.

2. Sell to podcasters by feature

Ten of the 12 top Meta ads carry the same long copy: try the #1 most popular podcast clipping tool, then Virality Score and AI curation, AI b-roll, and speaker detection that keeps faces centered. Most are video, and they ran 88 to 241 days. Two shorter ads say Try AI Podcast Clipping and claim creators and businesses use OpusClip to 10x their growth. Long feature lists usually fail on social, but podcasters are a buyer who reads specs, because each feature saves editing time they already know is painful. A smaller tool that sells to a professional niche can write long copy with named features, as long as each one maps to a task the buyer does by hand today.

3. Three plans, almost no annual discount

OpusClip lists 3 in-app purchases at 3 prices. Starter costs $15 a month and Pro $29 a month. Pro Yearly costs $174.99, which is 97% of 12 Starter payments, so the annual gives a Pro feature set at about the Starter price rather than a deep discount. The Photo & Video median annual is $47.99, so the ladder is priced for creators who earn from their clips. Reviews are kind about it: 150 of 200 are five-star, and only 8 of 32 payment mentions are negative, though one complains about a watermark after paying $30. Two monthly tiers and one annual are priced to move users up to the higher tier.

4. The measurement gap

OpusClip grew revenue 413.9% in 298 days, sells to podcasters with long feature copy, and sends most top ads to no store at all. The question is which ads and which path, web first or app first, bring the creator who buys Pro Yearly at $174.99, not one who tries Starter once.

How much does OpusClip cost?

3 in-app purchases, 3 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.

Monthly$15 · $29
Annual$174.99

OpusClip vs the Photo & Video median

OpusClipMedian
Est. monthly revenue$329K$200K
Downloads / month87K60K
Meta ads running10521
Rating4.94.7
Lowest annual price$174.99$47.99

Median of 69 Photo & Video apps with active Meta ads in our set. See the Photo & Video hub ›

What OpusClip users say about paying

Of 200 reviews from Mar 4 to Oct 15, 2026, 32, or 16.0%, mention price, trial or subscription, and only 8 of those are negative, one about a watermark after paying $30. The sample averages 4.41.

Latest 200 US reviews, Mar 4, 2026 to Oct 15, 2026

  • 5 star150
  • 4 star18
  • 3 star13
  • 2 star2
  • 1 star17

Mention price, trial or subscription

16%32 of 200 reviews, 8 of them 1 or 2 stars

For the subscription cost I do expect an all that works. The desktop version is good, not the mobile version is so slow it’s unusable. I don’t want to wait 15 m…

3 stars · Mar 26, 2026

I downloaded this think I can use Ai to set the tone and script but if you get basic level which is 20.00 a month you don’t get Ai all it does is put caption on…

1 stars · Jun 28, 2026

How to measure a playbook like OpusClip's

OpusClip runs 105 Meta ads, most without a store link, and sells plans from $15 a month, so measurement means tracing each ad through web and app to Pro buyers.

  1. 01

    Split installs and revenue by country from day one

    When an app climbs the charts in several countries at once, each market needs its own numbers. Every report breaks down by country and channel.

  2. 02

    Measure iOS campaigns without the ATT prompt

    SKAdNetwork setup is self-serve, so iOS campaigns still report results when users decline tracking.

  3. 03

    Test new channels with a link, not a project

    Create a tracking link for each new test (a creator, a subreddit, a newsletter) and compare it with Meta in the same report.

Measure this on your own app with Airbridge Core

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How we built this teardown

  • Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 298 days ending Oct 18, 2026.
  • Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
  • Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
  • Category medians are computed across 69 Photo & Video apps with active Meta ads in our set of 860 subscription apps.
  • Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.

Top Photo & Video apps by estimated revenue

All 25 ›
#AppEst. revenue / moAds live
1SCRLAppostrophe AB$4M1,900
2AirbrushPIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD.$4M180
3ReminiBending Spoons Apps ApS$3M92
4WinkMeitu Technology Co., Ltd.$2M517
5PhotoroomPhotoroom$2M1,600
28OpusClipOpusclip Inc.$329K105

Frequently asked questions about OpusClip

How much does OpusClip make?

An estimated $329K a month as of Oct 2026, a -1.4% change versus the previous period and 1.6x the Photo & Video median of $200K. These are AppKittie estimates, not figures reported by Opusclip Inc.

How much does OpusClip cost?

Starter is listed at $15 a month, Pro at $29 a month and Pro Yearly at $174.99 on the US App Store.

How many ads does OpusClip run?

105 active Meta ads out of 297 found, 5.0x the Photo & Video median of 21, and no Apple Search Ads creatives.

How fast is OpusClip growing?

Fast. Over 298 days to Oct 18, 2026, estimated revenue rose 413.9% and downloads 340.5%.

Who makes OpusClip?

Opusclip Inc. develops OpusClip. The iOS app launched on Jul 15, 2025, making it 15 months old, and was last updated on Sep 30, 2026.

Who does OpusClip target with ads?

Estimated Meta spend goes 71.1% to men, with 33.2% at ages 25-34, and 72.8% in the United States.

Try Airbridge Core free (no sales call)

The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan is $40 a month after 30 free days. Start your free trial.

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Hyunjong Choi

Hyunjong Choi LinkedIn

Go-to-market, Airbridge Core

Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.

About Airbridge

Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.