FaceLab Revenue & Ads
An AI photo app that ages faces, swaps genders, tries hairstyles and beards, and adds cartoon and beauty filters.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readPricing play
Est. monthly revenue
$302K
↓ 24.8% vs prev. period
Downloads / month
101K
↑ 0.2% vs prev. period
Rating
4.6
50.6K ratings · #39 in United States
Meta ads running
28
191 found · median 21
FaceLab revenue and downloads trend
Est. monthly revenue
$302K ↓ 24.6% in 90 days
Dec 19, 2025: $362KOct 18, 2026
Monthly downloads
101K ↑ 0.6% in 90 days
Dec 19, 2025: 90KOct 18, 2026
Daily estimates from AppKittie, 304 days ending Oct 18, 2026. Revenue changed -16% and downloads +11% over the period. Meta ads live went from 220 to 25 between Oct 5, 2026 and Oct 17, 2026.
FaceLab Meta ads: 28 active, longest running 221 days
Top 13 by days live out of 191 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1221 days liveWeb linkAd copy“Bad haircut insurance”Why it worksBad haircut insurance, three words over a hairstyle try-on video; 221 days live, linking to the web.
#2221 days liveWeb linkAd copy“Bad haircut insurance”Why it worksThe same three-word line on a second cut, 221 days live, also pointed at a web landing.
#3221 days liveWeb linkAd copy“Transform your photos with ease! Click to enhance & beautify now!”Why it worksTransform your photos with ease, click to enhance and beautify, the generic line; 221 days live to the web.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Seven Weekly Prices and a Three-Word Hook Live 221 Days
FaceLab is an AI photo app from LYREBIRD STUDIO FZE that ages a face, swaps gender, tries hairstyles and beards, and applies cartoon, zombie and beauty filters. As of Oct 2026 it makes an estimated $302K a month from 101K downloads, 1.5x the Photo & Video median revenue on 1.7x the median downloads. 7 weekly prices sit from $6.99 to $17.49 beside a single $69.99 annual, with no monthly plan at all.
Key takeaways
- 10 in-app purchases at 8 prices: weekly at $6.99, $9.99, $12.99, $13.99, $14.99, $15.99 and $17.49, plus a $69.99 annual. There is no monthly plan and the category median annual is $47.99.
- 28 active Meta ads, 1.3x the Photo & Video median of 21, from 191 found, plus 279 Apple Search Ads creatives. All 13 top ads are video and link to the web; the longest has run 221 days.
- 4 distinct copy lines across the 13 top ads: AI picks the best hairstyle for your face shape in 7, See your future baby in 3, Bad haircut insurance in 2, and one generic enhance line.
- Over 304 days estimated downloads rose from 90K to 101K (+11.3%) while revenue fell from $362K to $302K (-16.5%), after a $402K peak on Sep 16, 2026.
- 56 of 200 reviews (28.0%) mention price, trial or subscription and 48 of those are negative, mostly that everything costs coins or a plan. The sample averages 3.29 stars against a 4.6 store rating.
Full teardown
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Where FaceLab spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 51.8% of spend.
Est. spend
$7K
Reach
514.2K
Avg. CPM
$13.02
Ads delivered
191
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 223.0K | $4,739 | 70.8% |
| Spain | 52.4K | $400.03 | 5.98% |
| Romania | 38.1K | $148.10 | 2.21% |
| United Kingdom | 33.4K | $442.40 | 6.61% |
| Portugal | 30.1K | $184.04 | 2.75% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What FaceLab does differently
Seven ways to charge for a week
7 weekly
price points from $6.99 to $17.49
Three words, 221 days
221 days
for Bad haircut insurance, the longest ad
More installs, less money
-16.5%
estimated revenue over 304 days, $362K to $302K
The measurement gap
13 of 13
top ads link to the web, not the App Store
1. Seven ways to charge for a week
FaceLab lists 10 in-app purchases at 8 distinct prices on the US App Store, and 7 of them are weekly: $6.99, $9.99, $12.99, $13.99, $14.99, $15.99 and $17.49. The only other price is a $69.99 annual; there is no monthly. Seven weekly SKUs for one product means the paywall is a live price test, showing different weeks to different cohorts, countries or ad sources. A novelty editor is used in bursts, so the week is the natural unit, and the $69.99 year catches the few who keep editing. Revenue per download is $2.99 on 101K installs, 1.7x the Photo & Video median of 60K. The reviews below show what happens when a $17.49 week meets a user who expected a free filter.
2. Three words, 221 days
FaceLab's longest Meta ad is three words: Bad haircut insurance. Two cuts have run 221 days. The volume line is AI picks the best hairstyle for your face shape, in 7 of the 13 top ads at 172 to 173 days, and See your future baby fills 3 more at 168. All 13 are video and all link to the web, not the App Store. That is 4 distinct copy lines for 13 ads, with 28 active now, 1.3x the Photo & Video median of 21, beside 279 Apple Search Ads creatives. Active ads dropped from 220 to 25 over 13 days in October. FaceLab sells one fear, haircut regret, and one curiosity, your future baby, each in as few words as possible.
3. More installs, less money
Over 304 days estimated FaceLab downloads rose from 90K to 101K, +11.3%, while estimated revenue fell from $362K to $302K a month, a -16.5% change, after peaking at $402K on Sep 16, 2026. Each install is worth less than it was. Meta Ad Library spend estimates show $7K of lifetime spend reaching 514.2K people, 70.8% in the United States, 77.9% aimed at men, 51.8% at ages 25 to 34, a young male audience for a hairstyle and aging app. Reviews explain the squeeze: 48 of 56 pay mentions in the latest 200 are negative, repeating that you have to pay for everything, and the sample averages 3.29 against a 4.6 store rating. For FaceLab, revenue per install is the number to watch as the paywall tightens.
4. The measurement gap
FaceLab sends every one of its 13 top ads to a web page, runs 279 search creatives into the store, and then shows one of 7 weekly prices from $6.99 to $17.49 or a $69.99 year. The question is which hook, Bad haircut insurance or your future baby, and which weekly price shown, produce the user who renews a second week, versus the one who pays once and writes that everything costs money.
How much does FaceLab cost?
10 in-app purchases, 8 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $6.99 · $9.99 · $12.99 · $13.99 · $14.99 · $15.99 · $17.49 |
|---|---|
| Annual | $69.99 |
FaceLab vs the Photo & Video median
| FaceLab | Median | |
|---|---|---|
| Est. monthly revenue | $302K | $200K |
| Downloads / month | 101K | 60K |
| Meta ads running | 28 | 21 |
| Rating | 4.6 | 4.7 |
| Lowest annual price | $69.99 | $47.99 |
Median of 69 Photo & Video apps with active Meta ads in our set. See the Photo & Video hub ›
What FaceLab users say about paying
Of 200 reviews from Jun to Oct 2026, 56 (28.0%) mention price, trial or subscription and 48 of those are negative, most saying every feature costs coins or a plan. The sample averages 3.29 stars against the 4.6 store rating.
Latest 200 US reviews, Jun 21, 2026 to Oct 16, 2026
Mention price, trial or subscription
28%56 of 200 reviews, 48 of them 1 or 2 stars
You have to pay for everything. Just use another app, anything else can do the same thing for free
You have to pay for everything. How do y’all get coins?
How to measure a playbook like FaceLab's
FaceLab routes all 13 top Meta ads to the web, runs 279 Apple Search Ads creatives into the App Store, and tests 7 weekly prices, so measurement has to connect a hook and a price shown to the week that renews.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 304 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 69 Photo & Video apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Photo & Video apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  SCRLAppostrophe AB | $4M | 1,900 |
| 2 |  AirbrushPIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD. | $4M | 180 |
| 3 |  ReminiBending Spoons Apps ApS | $3M | 92 |
| 4 |  WinkMeitu Technology Co., Ltd. | $2M | 517 |
| 5 |  PhotoroomPhotoroom | $2M | 1,600 |
| 32 | FaceLabLYREBIRD STUDIO FZE | $302K | 28 |
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How much does FaceLab make?
An estimated $302K a month as of Oct 2026, 1.5x the Photo & Video median of $200K, with a -24.8% change versus the previous period. These are AppKittie estimates, not figures reported by LYREBIRD STUDIO FZE.
How much does FaceLab cost?
FaceLab is a subscription with 10 in-app purchases at 8 distinct prices on the US App Store: weekly at $6.99, $9.99, $12.99, $13.99, $14.99, $15.99 or $17.49, and a $69.99 annual. There is no monthly plan.
How many ads does FaceLab run?
28 active Meta ads as of Oct 2026, 1.3x the category median of 21, out of 191 found, plus 279 Apple Search Ads creatives. All 13 top ads are video, link to the web, and the longest has run 221 days.
How fast is FaceLab growing?
Installs up, revenue down. Over 304 days estimated downloads rose from 90K to 101K (+11.3%) while estimated revenue fell from $362K to $302K a month (-16.5%). Active Meta ads dropped from 220 to 25 in 13 days.
Where is FaceLab most popular?
Its best Photo & Video ranks are #39 in the United States, #57 in Sweden, #62 in Spain, #87 in the United Kingdom and #96 in New Zealand. Estimated Meta spend went 70.8% to the United States.
Who makes FaceLab?
LYREBIRD STUDIO FZE develops FaceLab. The app launched on Nov 13, 2020, is 71 months old, and was last updated on Oct 9, 2026.
What do FaceLab reviews say about price?
In 200 recent reviews, 56 (28.0%) mention price or subscription and 48 are negative, most often that every feature requires coins or a weekly plan. The sample averages 3.29 stars.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.