Mojo Revenue & Ads
Video and reels editor with templates, auto captions, text effects, background removal and AI templates.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPricing play
Est. monthly revenue
$300K
↑ 78.6% vs prev. period
Downloads / month
20K
↑ 78.6% vs prev. period
Rating
4.9
245.9K ratings · Photo & Video
Meta ads running
156
159 found · median 21
Mojo revenue and downloads trend
Est. monthly revenue
$300K ↑ 79.2% in 90 days
Dec 22, 2025: $167KMar 13, 2026
Monthly downloads
30K ↑ 79.2% in 90 days
Dec 22, 2025: 17KMar 13, 2026
Daily estimates from AppKittie, 82 days ending Mar 13, 2026. Revenue changed +79% and downloads +79% over the period. Meta ads live went from 237 to 156 between Aug 26, 2026 and Oct 18, 2026.
Mojo Meta ads: 156 active, longest running 635 days
Top 13 by days live out of 159 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1634 days liveGoogle PlayAd copy“Create outstanding content”Why it worksVideo with the single line create outstanding content, 634 days, Google Play link.
#2635 days liveGoogle PlayAd copy“Create outstanding content”Why it worksSame three-word line on a second video, 635 days, Google Play.
#3218 days liveApp StoreAd copy“Create outstanding content”Why it worksApp Store version of the create outstanding content video, 218 days.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Three Words of Copy and a Deep Annual Discount
Mojo: AI Video & Reels Editor, from Archery Inc., builds social videos from templates with auto captions, text effects and background removal. As of Oct 2026 it makes an estimated $300K a month on an estimated 20K downloads, an estimated $15.0 per download. 156 live Meta ads, 7.4x the Photo & Video median, and all 13 longest runners say the same three words, create outstanding content.
Key takeaways
- 156 Meta ads are live, 7.4x the Photo & Video median of 21, with 159 found over time and 1019 Apple Search Ads creatives.
- All 13 longest runners are video with 1 copy line, and the oldest has run 635 days. 8 link to the App Store and 5 to Google Play.
- Plans cost $6.99 a week, $17.99 a month and $34.99 to $79.99 a year. The cheapest annual equals 16% of 12 monthly payments.
- Meta Ad Library spend estimates put lifetime spend at $14K, reaching 1.2M people. The United States takes 49.6% of spend and the United Kingdom 25.7%.
- The latest 200 reviews average 3.3 stars. 39 (19.5%) mention price, trial or subscription, and 31 of those are negative.
Full teardown
Unlock 10 more Meta ads
Unlocked. Everything on this page is open now.
Where Mojo spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 49.1% of spend.
Est. spend
$14K
Reach
1.2M
Avg. CPM
$11.25
Ads delivered
160
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 322.2K | $6,846 | 49.6% |
| United Kingdom | 268.1K | $3,552 | 25.7% |
| Romania | 121.4K | $472.23 | 3.42% |
| Italy | 119.9K | $854.04 | 6.18% |
| Spain | 74.6K | $569.43 | 4.12% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Mojo does differently
A year at 16% of monthly
16%
cheapest annual as share of 12 monthly
Three words, 635 days
13 of 13
top ads say create outstanding content
Search ads beside social
1019
Apple Search Ads creatives found
The measurement gap
1019
search ad creatives beside 156 Meta ads
1. A year at 16% of monthly
Mojo makes the year look like a gift. Pro costs $6.99 a week or $17.99 a month, while annual plans run $34.99, $49.99, $69.99 or $79.99, a 2.3x spread. The cheapest annual equals 16% of 12 monthly payments and sits below the Photo & Video median annual price of $47.99. Item names show three generations: Pro, mojo Pro and Mojo Pro AI, so older prices stay live for older users while new AI plans sit on top. An estimated $15.0 per download says the deep anchor converts. Reviews show the cost of shuffling plans: one buyer says AI generation moved to another app and their subscription did not follow. For Mojo, every rename of a plan risks dropping paid features users expect to keep.
2. Three words, 635 days
Mojo's copy could not be shorter. All 13 longest-running ads say create outstanding content, and nothing else. The top 2 have run 634 and 635 days and link to Google Play; the median top runner is 103 days. All 13 are video, and 156 are live. With 3 words of text, the video carries the whole pitch: a template turning raw clips into a polished reel, which is the product itself. The tiny line also travels across countries without translation. Estimated spend reaches the United States, the United Kingdom, Romania and Italy. Mojo lets the output be the ad, keeps the caption generic, and tests only the visual examples.
3. Search ads beside social
Mojo runs 1019 Apple Search Ads creatives next to its 156 live Meta ads. Video editing is a search category, with people typing reels editor, caption app or template maker, and a 4.9 rating from 245.9K ratings wins those clicks. Downloads sit at 0.3x the Photo & Video median, but revenue is 1.5x the median, so each install is high value. Meta Ad Library spend estimates put lifetime spend at $14K, reaching 1.2M people, with women at 51.5% and 25-34 year olds at 49.1%. Mojo bids on search phrases for the use case and uses social video in several markets as a test.
4. The measurement gap
Mojo pairs 1019 Apple Search Ads creatives with 156 Meta ads that all carry one line, and sells a year at 16% of the monthly cost. Which channel brings the creator who renews the annual plan, and which brings a $6.99 week that ends? With copy this uniform, only purchase data can show which videos earn their keep.
How much does Mojo cost?
10 in-app purchases, 6 distinct prices, annual plans from $34.99 to $79.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $6.99 |
|---|---|
| Monthly | $17.99 |
| Annual | $34.99 · $49.99 · $69.99 · $79.99 |
Mojo vs the Photo & Video median
| Mojo | Median | |
|---|---|---|
| Est. monthly revenue | $300K | $200K |
| Downloads / month | 20K | 60K |
| Meta ads running | 156 | 21 |
| Rating | 4.9 | 4.7 |
| Lowest annual price | $34.99 | $47.99 |
Median of 69 Photo & Video apps with active Meta ads in our set. See the Photo & Video hub ›
What Mojo users say about paying
Of the latest 200 reviews, 39 (19.5%) mention price, trial or subscription, and 31 of those are negative, mostly about paid features breaking or moving. The window averages 3.3 stars with 96 five-star.
Latest 200 US reviews, Oct 27, 2024 to Sep 21, 2026
Mention price, trial or subscription
20%39 of 200 reviews, 31 of them 1 or 2 stars
It’s been a great app, I just paid the subscription and now it won’t work! And I updated it and it didn’t fix it! Trying to remove gaps in the video, after proc…
I paid for Mojo mainly for AI generation. They removed it, pushed me to their other app (Reveal), then brought AI generation back to Mojo, but refused to trans…
How to measure a playbook like Mojo's
Mojo runs 156 Meta ads with one three-word line and 1019 Apple Search Ads creatives into a $34.99 annual plan. Measuring it means tying each renewal to its channel and video.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
From $40/mo · 30 days free · no sales call
How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 82 days ending Mar 13, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 69 Photo & Video apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Photo & Video apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  SCRLAppostrophe AB | $4M | 1,900 |
| 2 |  AirbrushPIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD. | $4M | 180 |
| 3 |  ReminiBending Spoons Apps ApS | $3M | 92 |
| 4 |  WinkMeitu Technology Co., Ltd. | $2M | 517 |
| 5 |  PhotoroomPhotoroom | $2M | 1,600 |
| 33 | MojoArchery Inc. | $300K | 156 |
Similar apps
FaceLab
Leica LUX
AI Photo Editor
OpusClipFrequently asked questions about Mojo
How much does Mojo make?
Mojo makes an estimated $300K a month on about 20K monthly downloads as of Oct 2026, by AppKittie estimates. That is 1.5x the Photo & Video median of $200K.
How much does Mojo cost?
Pro costs $6.99 a week, $17.99 a month, or $34.99 to $79.99 a year on the US App Store.
How many ads does Mojo run?
156 active Meta ads as of Oct 2026, 7.4x the Photo & Video median of 21, plus 1019 Apple Search Ads creatives.
How fast is Mojo growing?
In the trend window to Mar 13, 2026, estimated downloads went from 17K to 30K and estimated revenue from $167K to $300K over 82 days.
Who makes Mojo?
Archery Inc. publishes the app. It launched on Nov 6, 2018, making it 95 months old, and was last updated Feb 17, 2026.
What do Mojo ads say?
All 13 longest-running ads use one line, create outstanding content, and let the video show the template.
Is Mojo rated well?
It holds a 4.9 rating from 245.9K ratings. The latest 200 written reviews average 3.3 stars.
Try Airbridge Core free (no sales call)
The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan is $40 a month after 30 free days. Start your free trial.
Start Core free
Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.