AI Photo Editor Revenue & Ads
An AI photo editor that removes backgrounds and objects, sharpens blurry photos and restores old images, for casual users.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202612 min readPaid scale
Est. monthly revenue
$318K
↑ 2.6% vs prev. period
Downloads / month
106K
↑ 2.5% vs prev. period
Rating
4.6
9.2K ratings · #39 in Denmark
Meta ads running
290
502 found · median 21
AI Photo Editor revenue and downloads trend
Est. monthly revenue
$301K ↑ 3.2% in 90 days
Nov 19, 2025: $171KOct 18, 2026
Monthly downloads
90K ↓ 7.1% in 90 days
Nov 19, 2025: 57KOct 18, 2026
Daily estimates from AppKittie, 324 days ending Oct 18, 2026. Revenue changed +76% and downloads +58% over the period. Meta ads live went from 490 to 323 between Aug 25, 2026 and Oct 17, 2026.
AI Photo Editor Meta ads: 290 active, longest running 284 days
Top 13 by days live out of 502 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1284 days liveWeb linkAd copy“TROUVEZ VOTRE STYLE PARFAIT !”Why it worksTrouvez votre style parfait, three French words and a video, 284 days live, linking to a web page.
#2284 days liveWeb linkAd copy“TROUVEZ VOTRE STYLE PARFAIT !”Why it worksSame French line on a second video, 284 days live; the clip changes, the words do not.
#3283 days liveWeb linkAd copy“TROUVEZ VOTRE STYLE PARFAIT !”Why it worksThird run of the French line, 283 days live, also pointing to the web rather than the App Store.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
290 Live Ads, Three Words in Three Languages, Nine Prices
AI Photo Editor - BgMaster from COOL SUMMER LIMITED removes backgrounds and objects in one tap, sharpens blurry photos and restores old ones. As of Oct 2026 it makes an estimated $318K a month on an estimated 106K downloads, 1.6x the Photo & Video median revenue. 290 active Meta ads run on a tiny script, 13.8x the category median, with the top 3 running 284 days on three French words, Trouvez votre style parfait.
Key takeaways
- 290 active Meta ads out of 502 found, 13.8x the Photo & Video median of 21, and 0 Apple Search Ads creatives. All 13 top ads are video and all 13 link to a web page.
- The top 3 ads have run 284 and 283 days on one French line, Trouvez votre style parfait, which also appears in English and Spanish further down. 4 of the 13 say only Update your AI photo editor for iOS.
- Access is sold as in-app purchases, not a confirmed subscription, with 9 distinct prices: weekly at $4.99 and $6.99, annual at $19.99, $29.99, $39.99 and $59.99 (a 3.0x spread), a $99.99 lifetime and video packs at $3.99, $6.99 and $12.99.
- Meta Ad Library spend estimates show $65K lifetime spend reaching 5.0M people. 75.6% targets women, 31.2% of spend goes to ages 35 to 44 and 62.8% to the United States.
- Estimated revenue rose 76.0% over 324 days, from $171K to $301K, and estimated downloads rose 58.4% from 57K to 90K, both peaking on Oct 14, 2026. Live Meta ads changed -34.1%, from 490 to 323, in 37 days.
Full teardown
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Where AI Photo Editor spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 35-44, taking 31.2% of spend.
Est. spend
$65K
Reach
5.0M
Avg. CPM
$13.18
Ads delivered
568
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 1.9M | $41,011 | 62.8% |
| United Kingdom | 465.5K | $6,168 | 9.44% |
| Italy | 425.5K | $3,030 | 4.64% |
| Germany | 231.1K | $2,482 | 3.80% |
| Poland | 227.4K | $1,167 | 1.79% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What AI Photo Editor does differently
Three words, three languages, 290 ads
284 days
for the French three-word line, the longest runner
Nine prices from a week to a lifetime
3.0x
spread across four annual prices, no monthly plan
Women aged 35 to 54 restore photos
75.6%
of estimated Meta spend targets women
The measurement gap
13 of 13
top ads land on a web page, nine prices behind it
1. Three words, three languages, 290 ads
AI Photo Editor runs 290 live Meta ads, 13.8x the Photo & Video median, with 502 found. The 13 longest-running carry 6 copy lines and barely any words. Ranks 1 to 3, at 284 and 283 days, say Trouvez votre style parfait. Rank 10 says Find your perfect style in English at 194 days, ranks 11 to 13 say Encuentra tu estilo perfecto in Spanish at 193. Four ads at 248 to 198 days say Update your AI photo editor for iOS, one adding iOS 18. Only one line, at 219 days, describes a feature: Blurry to brilliant in one tap. All 13 are video, 0 mention free, and all 13 link to a web page. BgMaster uses one three-word line, translated twice, and puts the budget on clips.
2. Nine prices from a week to a lifetime
Ten in-app purchases, 9 distinct prices, and no monthly plan. One Week costs $4.99 or $6.99. One Year appears at $19.99, $29.99, $39.99 and $59.99, with names like One Year Sale and One Year Sale Premium, a 3.0x spread. Lifetime - Up Price Purchase costs $99.99, and Buy-APE packs of 5, 10 and 20 videos cost $3.99, $6.99 and $12.99. A week-or-year ladder with sale-labelled years is built for a user who arrives from a web landing page already primed by a discount. Reviews show the edge case: one user charged in full for a year when they wanted only a week, 13 negative pay mentions out of 17 in the latest 200. Revenue per download is $3.0. The sale rung and the video packs add revenue around a weekly default.
3. Women aged 35 to 54 restore photos
Meta Ad Library spend estimates for AI Photo Editor show $65K of lifetime spend reaching 5.0M people. 75.6% of spend targets women and 23.4% men. By age, 31.2% goes to 35 to 44, 24.0% to 25 to 34 and 22.2% to 45 to 54, an older skew than most photo apps. The United States takes an estimated 62.8% of spend for 38.9% of reach, the United Kingdom 9.44%, Italy 4.64% and Germany 3.80%. Organic rank sits in the Nordics: #39 in Denmark, #41 in Sweden, #46 in Norway, #52 in the Netherlands. Restoring old photos and fixing blurry ones is a family-archive use case, and that is the audience the spend names. The age targeting may say more about BgMaster's buyer than the creative does.
4. The measurement gap
AI Photo Editor sends all 13 top ads to a web page, runs 290 live Meta ads in French, English and Spanish, and sells a week at $4.99, a year at anywhere from $19.99 to $59.99 or a lifetime at $99.99. The question is which language, which landing page and which sale-priced year bring the user who stays past the first week rather than one of 106K monthly installs who asks for a refund.
How much does AI Photo Editor cost?
10 in-app purchases, 9 distinct prices, annual plans from $19.99 to $59.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $4.99 · $6.99 |
|---|---|
| Annual | $19.99 · $29.99 · $39.99 · $59.99 |
| Lifetime | $99.99 |
| Other | $3.99 · $6.99 · $12.99 |
AI Photo Editor vs the Photo & Video median
| AI Photo Editor | Median | |
|---|---|---|
| Est. monthly revenue | $318K | $200K |
| Downloads / month | 106K | 60K |
| Meta ads running | 290 | 21 |
| Rating | 4.6 | 4.7 |
| Lowest annual price | $19.99 | $47.99 |
Median of 69 Photo & Video apps with active Meta ads in our set. See the Photo & Video hub ›
What AI Photo Editor users say about paying
17 of the latest 200 reviews (8.5%) mention price, a trial or a subscription, and 13 of those are negative, including a user charged for a year who wanted a week. The sample averages 3.69 stars, with 112 at 5 stars and 50 at 1 star.
Latest 200 US reviews, Mar 7, 2026 to Oct 16, 2026
Mention price, trial or subscription
8%17 of 200 reviews, 13 of them 1 or 2 stars
I can’t believe how bad this app is. It has become totally unusable. There is no way to open a photo since a new format appeared. Prior to that time the object …
I was disappointed in changes to the few photos I tried. I was charged in full for a year when I might have wanted only a week. Please refund the full amount to…
How to measure a playbook like AI Photo Editor's
AI Photo Editor runs 290 Meta ads in French, Spanish and English, all landing on web pages, 62.8% of estimated Meta spend in the United States, so the question is which market and page produce a yearly buyer, not just an install.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 324 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 69 Photo & Video apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Photo & Video apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  SCRLAppostrophe AB | $4M | 1,900 |
| 2 |  AirbrushPIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD. | $4M | 180 |
| 3 |  ReminiBending Spoons Apps ApS | $3M | 92 |
| 4 |  WinkMeitu Technology Co., Ltd. | $2M | 517 |
| 5 |  PhotoroomPhotoroom | $2M | 1,600 |
| 29 | AI Photo EditorCOOL SUMMER LIMITED | $318K | 290 |
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MojoFrequently asked questions about AI Photo Editor
How much does AI Photo Editor make?
An estimated $318K a month as of Oct 2026, 1.6x the Photo & Video median of $200K, with estimated revenue per download at $3.0. These are AppKittie estimates, not figures reported by COOL SUMMER LIMITED.
How much does AI Photo Editor cost?
Access is sold through 10 in-app purchases on the US App Store: $4.99 or $6.99 a week, $19.99, $29.99, $39.99 or $59.99 a year, $99.99 for lifetime, and video packs at $3.99, $6.99 and $12.99. No monthly plan is listed.
How many ads does AI Photo Editor run?
290 active Meta ads out of 502 found, 13.8x the Photo & Video median of 21, and 0 Apple Search Ads creatives. All 13 top ads are video, all link to a web page, and the top 2 have run 284 days.
How fast is AI Photo Editor growing?
Estimated revenue rose 76.0% over 324 days, from $171K to $301K, and estimated downloads rose 58.4% from 57K to 90K, both peaking on Oct 14, 2026. Live Meta ads changed -34.1%, from 490 to 323, in 37 days.
Where is AI Photo Editor most popular?
Its best category ranks are #39 in Denmark, #41 in Sweden, #46 in Norway, #52 in the Netherlands and #67 in Austria. Estimated Meta spend goes 62.8% to the United States and 9.44% to the United Kingdom.
Who does AI Photo Editor advertise to?
Meta Ad Library spend estimates show $65K lifetime spend reaching 5.0M people. 75.6% targets women, 31.2% of spend goes to ages 35 to 44 and 22.2% to ages 45 to 54.
Who makes AI Photo Editor?
COOL SUMMER LIMITED develops AI Photo Editor - BgMaster. The app launched on May 1, 2024, is 29 months old, holds a 4.6 rating across 9.2K reviews and was last updated on Sep 17, 2026.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.