Live Transcribe Revenue & Ads
A live captioning app that turns speech into text in real time, for deaf and hard of hearing people and their families.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPaid scale
Est. monthly revenue
$200K
flat vs prev. period
Downloads / month
22K
↑ 11.3% vs prev. period
Rating
4.6
7.9K ratings · Utilities
Meta ads running
51
194 found · median 18
Live Transcribe revenue and downloads trend
Est. monthly revenue
$200K ↑ 4.3% in 90 days
Dec 1, 2025: $165KOct 17, 2026
Monthly downloads
22K ↑ 67.3% in 90 days
Dec 1, 2025: 11KOct 17, 2026
Daily estimates from AppKittie, 298 days ending Oct 17, 2026. Revenue changed +21% and downloads +94% over the period. Meta ads live went from 45 to 50 between Aug 25, 2026 and Oct 18, 2026.
Live Transcribe Meta ads: 51 active, longest running 101 days
Top 13 by days live out of 194 found (10 video and 2 image creatives). Tap any one to open the original in the Meta Ad Library.
#1101 days liveWeb linkAd copy“Live Captioning for d/Deaf and hard of hearing in 70+ languages. Built for simplicity and ease of use.”Why it worksLive captioning for d/Deaf and hard of hearing in 70+ languages; video to the web, 101 days.
#2101 days liveWeb linkAd copy“Live Captioning for d/Deaf and hard of hearing in 70+ languages. Built for simplicity and ease of use.”Why it worksSame captioning line on a second video, built for simplicity, to the web; 101 days.
#3101 days liveWeb linkAd copy“Live Captioning for d/Deaf and hard of hearing in 70+ languages. Built for simplicity and ease of use.”Why it worksThird video with the 70+ languages captioning promise, linking to the web; 101 days.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Captions For Deaf Users, One Line On Eleven Ads
Live Transcribe is a real-time captioning app from Mighty Fine Apps LLC for deaf and hard of hearing people. As of Oct 2026 it makes an estimated $200K a month on an estimated 22K downloads. 11 of the 13 top Meta ads repeat one line about captions in 70+ languages, every top ad sends clicks to the web, and the app earns an estimated $9.09 per download.
Key takeaways
- Live Transcribe runs 51 active Meta ads, 2.9x the Utilities median of 18, plus 28 Apple Search Ads creatives.
- Eleven of the 13 top ads use one line, live captioning for d/Deaf and hard of hearing in 70+ languages, and all 13 link to the web.
- All 13 top ads have run 101 days, launched as one batch; 10 are video and 2 image.
- Plans cost $4.99 or $9.99 a month and $49.99 or $79.99 a year. The cheapest annual costs 83% of 12 monthly payments.
- Estimated downloads rose 94.2% over 298 days, from 11K to 22K, while estimated revenue rose 21.1% to $200K.
Full teardown
Unlock 10 more Meta ads
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What Live Transcribe does differently
Name the user in line one
11 of 13
top ads use the d/Deaf captioning line
Batch launch to a web page
101 days
every top ad has run this long
A small yearly discount
83%
cheapest annual as share of 12 monthly
The measurement gap
$9.09
estimated revenue per download
1. Name the user in line one
Live captioning for d/Deaf and hard of hearing in 70+ languages, built for simplicity and ease of use. That line runs on 11 of the 13 top ads. One of the other two tells a story: hearing aids break, get wet or go in for repair, and during those weeks conversations get harder. The last says our customers say it better than we ever could. All 13 have run 101 days and all link to the web. Naming the audience in the first words filters out casual note takers and speaks to people who need the tool daily. Live Transcribe says who it is for before what it does.
2. Batch launch to a web page
Every one of the 13 top ads has run exactly 101 days, so they went live together and none has been cut. Live ads moved from 45 to 50 in 37 days, peaking at 53, a steady account rather than a burst. All 13 link to the web, where a landing page can explain captions, hearing loss and price to an audience that often includes older adults and their families. With 51 active ads at 2.9x the Utilities median and 28 Apple Search Ads creatives, paid reach is modest. Downloads still rose from 11K to 22K over 298 days. Live Transcribe launches one batch to a landing page and holds it long enough to read results.
3. A small yearly discount
Four prices make the ladder. Monthly plans cost $4.99 or $9.99, and yearly plans, including Starter (Annual) and Try Real-Time Transcription (Annual), cost $49.99 or $79.99, a 1.6x spread. The cheapest annual equals 83% of 12 monthly payments, so the year saves little. Users who rely on captions every day still pay, giving an estimated $9.09 per download. Reviews show the pressure: 68 of 200 mention paying and 48 are negative, including a 90 year old who thought he started a trial and bought a year, and a heavy user asking for lower tiers by hours. A smaller app with daily users can add usage tiers and clearer trial screens.
4. The measurement gap
Live Transcribe sends all 13 top Meta ads to the web and sells $4.99 to $79.99 plans to deaf and hard of hearing users and their families. The question is which ad, the captioning line or the hearing aid story, brings a user who renews the year, and which brings an older buyer who meant to start a trial and asks for a refund.
How much does Live Transcribe cost?
10 in-app purchases, 4 distinct prices, annual plans from $49.99 to $79.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $4.99 · $9.99 |
|---|---|
| Annual | $49.99 · $79.99 |
Live Transcribe vs the Utilities median
| Live Transcribe | Median | |
|---|---|---|
| Est. monthly revenue | $200K | $176K |
| Downloads / month | 22K | 30K |
| Meta ads running | 51 | 18 |
| Rating | 4.6 | 4.6 |
| Lowest annual price | $49.99 | $57.50 |
Median of 38 Utilities apps with active Meta ads in our set. See the Utilities hub ›
What Live Transcribe users say about paying
Of the 200 latest reviews, 68 (34.0%) mention price, trial or subscription and 48 of those are negative, mostly about unexpected yearly charges and a wish for cheaper tiers for regular users.
Latest 200 US reviews, Jul 9, 2025 to Oct 16, 2026
Mention price, trial or subscription
34%68 of 200 reviews, 48 of them 1 or 2 stars
I used it for the PTA meetings, doctors office, work and it helped. Such a necessity life saving needs. I do warn it can be Milliseconds delay to catch up speec…
I tried this app as a way to communicate with my deaf father. The transcription works very well, and I started using it regularly. I was surprised and disappoin…
How to measure a playbook like Live Transcribe's
Live Transcribe sends every top ad to a web page and sells a small yearly discount, so the useful number is which ad brings a user who renews.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
From $40/mo · 30 days free · no sales call
How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 298 days ending Oct 17, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 38 Utilities apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Utilities apps by estimated revenue
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| 1 |  CleanupDEEP FLOW SOFTWARE SERVICES - FZCO | $11M | 3,800 |
| 2 |  Universal TV Remote Control＊VISARGERD, S.L. | $1M | 31 |
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| 4 |  GetcontactGETVERIFY LDA | $1M | 204 |
| 5 |  Screen MirroringOzuna Limited | $711K | 0 |
| 22 | Live TranscribeMighty Fine Apps LLC | $200K | 51 |
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How much does Live Transcribe make?
Live Transcribe makes an estimated $200K a month as of Oct 2026, 1.1x the Utilities median of $176K, or an estimated $9.09 per download. These are AppKittie estimates, not figures from Mighty Fine Apps LLC.
How much does Live Transcribe cost?
Monthly plans cost $4.99 or $9.99 and yearly plans $49.99 or $79.99 on the US App Store.
How many ads does Live Transcribe run?
It has 51 active Meta ads out of 194 found, 2.9x the Utilities median of 18, plus 28 Apple Search Ads creatives. All 13 top ads have run 101 days.
How fast is Live Transcribe growing?
Over 298 days estimated downloads rose 94.2%, from 11K to 22K, and estimated revenue rose 21.1%, from $165K to $200K.
Who is Live Transcribe for?
Its ads speak to d/Deaf and hard of hearing people, offering live captions in 70+ languages, and reviews mention families using it with deaf parents.
What do reviews say about Live Transcribe?
The latest 200 reviews average 3.35 stars with 90 five-star ratings. The store rating is 4.6 across 7.9K ratings.
Who makes Live Transcribe?
Mighty Fine Apps LLC makes Live Transcribe. It launched on May 21, 2020, is 77 months old and was last updated on Oct 12, 2026.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.