Picture Mushroom Revenue & Ads
A mushroom identifier that names species from a photo, flags toxicity and maps foraging spots by season.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readPricing play
Est. monthly revenue
$302K
↑ 50.3% vs prev. period
Downloads / month
91K
↑ 350.8% vs prev. period
Rating
4.7
24.6K ratings · #9 in Germany
Meta ads running
514
470 found · median 65
Picture Mushroom revenue and downloads trend
Est. monthly revenue
$302K ↑ 200.9% in 90 days
Dec 2, 2025: $97KOct 18, 2026
Monthly downloads
91K ↑ 802.8% in 90 days
Dec 2, 2025: 9.7KOct 18, 2026
Daily estimates from AppKittie, 311 days ending Oct 18, 2026. Revenue changed +210% and downloads +830% over the period. Meta ads live went from 0 to 514 between Aug 24, 2026 and Oct 18, 2026.
Picture Mushroom Meta ads: 514 active, longest running 39 days
Top 12 by days live out of 470 found (12 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#138 days liveWeb linkAd copy“Ever wondered what kind of mushroom you're looking at? Snap a photo and our app will instantly identify it! Get answers in seconds, not hours. Start now →”Why it worksEver wondered what mushroom you are looking at? Snap a photo; video to the web, 38 days.
#238 days liveWeb linkAd copy“Ever wondered what kind of mushroom you're looking at? Snap a photo and our app will instantly identify it! Get answers in seconds, not hours. Start now →”Why it worksSame snap a photo, answers in seconds line on a second video to the web; 38 days.
#338 days liveWeb linkAd copy“Ever wondered what kind of mushroom you're looking at? Snap a photo and our app will instantly identify it! Get answers in seconds, not hours. Start now →”Why it worksThird copy of the mushroom identification hook to the web, 38 days, part of a seasonal burst.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Seasonal Video Ads and a Cheap No Meta Ads Option
Picture Mushroom is a mushroom identification app from Next Vision Limited that names species from a photo, warns about toxicity and maps foraging spots. As of Oct 2026 it makes an estimated $302K a month from an estimated 91K downloads, 3.0x the Education median revenue. Active Meta ads went from 0 to 514 in 38 days, right as downloads rose 350.8% versus the previous period, which looks like a push timed to mushroom season.
Key takeaways
- 514 active Meta ads out of 470 found, 7.9x the Education median of 65, plus 51 Apple Search Ads creatives. All 12 top ads are video and link to the web.
- 10 of the 12 top ads ask Ever wondered what kind of mushroom you're looking at?, and 2 use a German line. All are 38 or 39 days old.
- Premium costs $2.99 a week, $5.99 a month, $14.99 a quarter and $29.99 or $39.99 a year, with a $0.99 No Ads purchase. The cheapest annual is 42% of 12 monthly payments.
- Best App Store ranks are #9 in Germany, #13 in Denmark and #15 in Austria.
- Recent reviews average 3.9 across 200. 30, or 15.0%, mention price, trial or subscription, and 19 of those are negative.
Full teardown
Unlock 9 more Meta ads
Unlocked. Everything on this page is open now.
Where Picture Mushroom spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 45-54, taking 29.1% of spend.
Est. spend
$9K
Reach
770.5K
Avg. CPM
$11.17
Ads delivered
470
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| Italy | 317.1K | $2,258 | 26.2% |
| United States est. | 138.0K | $2,933 | 34.1% |
| United Kingdom | 101.9K | $1,350 | 15.7% |
| Germany | 70.3K | $754.70 | 8.77% |
| France | 37.5K | $365.40 | 4.24% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Picture Mushroom does differently
Six rungs, from $0.99 up
42%
cheapest annual versus 12 monthly payments
Ads switched on for the season
514
active Meta ads, up from 0 in 38 days
German speaking forests
#9
App Store rank in Germany
The measurement gap
12 of 12
top ads link to the web
1. Six rungs, from $0.99 up
Picture Mushroom sells 10 in-app purchases at 6 prices. Premium costs $2.99 a week, $5.99 a month, $14.99 a quarter and $29.99 or $39.99 a year, a 1.3x annual spread. A separate No Ads purchase costs $0.99. The cheapest annual equals 42% of 12 monthly payments and is well under the Education median annual of $69.99. The quarter fits a foraging season, which runs a few months a year, and the weekly plan fits someone who found one mushroom today. The $0.99 option gives casual users a cheap way to pay something. Picture Mushroom prices one plan for the season and offers a tiny one time purchase for people who will never subscribe.
2. Ads switched on for the season
Active Meta ads went from 0 to 514 in 38 days, and the top 12 are all 38 or 39 days old. Ten ask Ever wondered what kind of mushroom you're looking at? Snap a photo and our app will instantly identify it, answers in seconds, not hours. Two say, in German, identify any mushroom instantly with a snapshot. All are video and all link to the web. Downloads rose 350.8% versus the previous period, and the trend shows a climb from 9.7K to 91K over 311 days, peaking on Oct 17. Turning ads on hard when demand peaks, then off, is smart for a seasonal product. The budget follows the calendar, not an even spread.
3. German speaking forests
Picture Mushroom ranks #9 in Germany, #13 in Denmark, #15 in Austria, #43 in Italy and #50 in Finland, all countries with strong foraging traditions. Estimated Meta spend is small, $9K reaching 770.5K people, and goes 34.1% to the United States, 26.2% to Italy, 15.7% to the United Kingdom and 8.77% to Germany. Men receive 79.2%, and older ages dominate: 45-54 at 29.1%, 55-64 at 27.4% and 35-44 at 24.7%. The buyer is an older man who walks in the woods on weekends. The German language ads point straight at that core market. The ads go first to countries where foraging is a cultural habit, in that language.
4. The measurement gap
Picture Mushroom switched on 514 Meta ads for the season, sends all 12 top ads to the web, and sells plans from $2.99 a week to $39.99 a year. The question is which country and plan bring a forager who renews next season, not one who pays for a week and forgets the app until spring.
How much does Picture Mushroom cost?
10 in-app purchases, 6 distinct prices, annual plans from $29.99 to $39.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $2.99 |
|---|---|
| Monthly | $5.99 |
| Quarterly | $14.99 |
| Annual | $29.99 · $39.99 |
| Other | $0.99 |
Picture Mushroom vs the Education median
| Picture Mushroom | Median | |
|---|---|---|
| Est. monthly revenue | $302K | $101K |
| Downloads / month | 91K | 44K |
| Meta ads running | 514 | 65 |
| Rating | 4.7 | 4.7 |
| Lowest annual price | $29.99 | $69.99 |
Median of 86 Education apps with active Meta ads in our set. See the Education hub ›
What Picture Mushroom users say about paying
Of 200 reviews from Jan 2024 to Oct 2026, 30, or 15.0%, mention price, trial or subscription, and 19 of those are negative, some about missing customer service. The sample averages 3.9.
Latest 200 US reviews, Jan 6, 2024 to Oct 14, 2026
Mention price, trial or subscription
15%30 of 200 reviews, 19 of them 1 or 2 stars
This app is ALMOST the mushroom ID app that everyone deserves, and be remiss if I didn't call it one of the best out there right now. The AI is genuinely good, …
Very interesting and effective application. I’m sure it’s worth every cent as it seems like a massive undertaking. Unfortunately probably won’t pay for the appl…
How to measure a playbook like Picture Mushroom's
Picture Mushroom launched 514 Meta ads to the web in 38 days for the season, so measurement means seeing which ads bring foragers who keep paying after the season ends.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 311 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 86 Education apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Education apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  DuolingoDuolingo, Inc | $54M | 323 |
| 2 |  PictureThisGlority Global Group Ltd. | $6M | 4,400 |
| 3 |  Simply PianoSimply Ltd | $5M | 744 |
| 4 |  LingokidsMonkimun Inc | $3M | 107 |
| 5 |  SpeakSpeakeasy Labs, Inc | $3M | 86 |
| 28 | Picture MushroomNext Vision Limited | $302K | 514 |
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How much does Picture Mushroom make?
An estimated $302K a month as of Oct 2026, up 50.3% versus the previous period and 3.0x the Education median of $101K. These are AppKittie estimates, not figures reported by Next Vision Limited.
How much does Picture Mushroom cost?
Premium is listed at $2.99 a week, $5.99 a month, $14.99 a quarter and $29.99 or $39.99 a year on the US App Store, plus a $0.99 No Ads purchase.
How many ads does Picture Mushroom run?
514 active Meta ads out of 470 found, 7.9x the Education median of 65, plus 51 Apple Search Ads creatives.
How fast is Picture Mushroom growing?
Fast this season. Downloads rose 350.8% versus the previous period, and over 311 days estimated revenue rose 210.1%.
Where is Picture Mushroom most popular?
Its best App Store ranks are #9 in Germany, #13 in Denmark, #15 in Austria, #43 in Italy and #50 in Finland.
Who makes Picture Mushroom?
Next Vision Limited develops Picture Mushroom. The app launched on Aug 10, 2019, making it 86 months old.
Who does Picture Mushroom target with ads?
Estimated Meta spend goes 79.2% to men, with 29.1% at ages 45-54 and 27.4% at 55-64.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.