Yousician Revenue & Ads
A music tutor app for guitar, bass and singing that listens as you play and gives feedback on pitch and timing.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202614 min readUGC engine
Est. monthly revenue
$601K
↓ 14.3% vs prev. period
Downloads / month
100K
flat vs prev. period
Rating
4.6
138.8K ratings · #43 in New Zealand
Meta ads running
67
118 found · median 65
Yousician revenue and downloads trend
Est. monthly revenue
$601K ↓ 0.4% in 90 days
Dec 9, 2025: $573KOct 18, 2026
Monthly downloads
100K ↓ 0.4% in 90 days
Dec 9, 2025: 96KOct 18, 2026
Daily estimates from AppKittie, 312 days ending Oct 18, 2026. Revenue changed +5% and downloads +5% over the period. Meta ads live went from 129 to 67 between Sep 4, 2026 and Oct 17, 2026.
Yousician Meta ads: 67 active, longest running 109 days
Top 12 by days live out of 118 found (12 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1109 days liveGoogle PlayAd copy“Want to learn guitar but don’t know where to start? Yousician’s step-by-step tutorials make it simple, with expert guidance every step of the way. Lessons designed by professional music educators Interactive app with real-time feedback Learn tuning, chords, and your favourite songs Stay motivated. See progress. Start playing today.”Why it worksWant to learn guitar but don't know where to start, step-by-step tutorials from music educators; 109 days live, the longest.
#292 days liveGoogle PlayAd copy“Thousands of "non-musical" people are playing real songs now, starting from zero. Your turn. Start to play with Yousician today.”Why it worksThousands of non-musical people are playing real songs from zero, your turn; 92 days live, linking to Google Play.
#392 days liveGoogle PlayAd copy“People told they had "no rhythm" are playing full songs in a week. Your turn. Start your 7-day Free Trial!”Why it worksPeople told they had no rhythm play full songs in a week, with a 7-day free trial; 92 days live.
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@alexaraeemusicTikTokAd copy“Yousician has been helping a ton on my guitar journey at 27 years old! @yousician #yousician #guitarpractice”
@yousician_musicTikTokAd copy“Guitar | Gorillaz - Feel Good Inc | Basic Riff - Level 1 | Perfect | Acoustic Electric Type: Guitar Title: Feel Good Inc By: Gorillaz Genres: Level: 1 Version: Basic Riff Perfect #Yousician #YousicianGuitar #Guitar #Perfect”
@yousicianTikTokAd copy“Learn guitar with Metallica x Yousician! Master riffs, rhythm and lead guitar with James & Kirk.”
10 more creator videos are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Brand-Run TikTok, Metallica Hooks and a 75% Male Ad Budget
Yousician is a music tutor app from Yousician Ltd for guitar, bass and singing, listening through the phone mic and correcting pitch and timing against a library of over 10,000 songs. As of Oct 2026 it makes an estimated $601K a month from 100K downloads, 6.0x the Education median revenue on 2.2x the median downloads. Of 13 sampled TikTok videos, 4 come from @yousician itself, the most of any account, several of them Metallica tie-ins.
Key takeaways
- 16 creator videos found, 13 sampled, all on TikTok, from 10 distinct creators. The top poster is the brand's own @yousician with 4 videos, pushing a Metallica lesson series.
- 67 active Meta ads out of 118 found, 1.0x the Education median of 65, next to 650 Apple Search Ads creatives. All 12 top ads are video, 8 link to Google Play and 4 to the App Store.
- Monthly plans at $19.99, $29.99 and $59.99 and annual plans at $119.99, $159.99 and $179.99, a 1.5x spread. The cheapest annual is 50% of 12 months at the lowest monthly price.
- Meta Ad Library spend estimates put lifetime spend at $170K reaching 11.0M people. 75.0% of spend targets men, 65.3% goes to the United States and 29.7% to ages 25-34.
- 74 of 200 recent reviews, 37.0%, mention price, trial or subscription, and 47 are negative. Estimated revenue is at -14.3% versus the previous period. The trend peaked at $703K on Oct 2, 2026.
Full teardown
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Where Yousician spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 29.7% of spend.
Est. spend
$170K
Reach
11.0M
Avg. CPM
$15.37
Ads delivered
119
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 5.2M | $110,819 | 65.3% |
| United Kingdom | 1.4M | $19,162 | 11.3% |
| France | 1.0M | $10,234 | 6.03% |
| Spain | 999.7K | $7,628 | 4.49% |
| Germany | 554.0K | $5,950 | 3.50% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Yousician does differently
Brand account is top creator
4 of 13
sampled TikTok videos posted by @yousician
Transformation hooks, two stores
8 of 12
top ads link to Google Play, not App Store
Half-price annual, aimed at men
50%
cheapest annual versus 12 cheapest monthly payments
The measurement gap
650
Apple Search Ads creatives beside 67 Meta ads
1. Brand account is top creator
Sixteen creator videos were found for Yousician and 13 were sampled, all on TikTok, from 10 distinct creators. The most frequent poster is @yousician itself with 4 videos, and a second brand handle, @yousician_music, posts song-level clips such as a Gorillaz riff at Level 1. Brand posts are built around a Metallica partnership: learn riffs with James and Kirk, practice Master of Puppets, record your take and tag us to get featured. Outside creators then supply the proof, a 27 year old sharing progress, a day 1 beginner, a Portuguese creator playing Nothing Else Matters through the app. The loop runs from the brand account: post the lesson, ask for takes, feature the people who answer.
2. Transformation hooks, two stores
Yousician keeps 67 Meta ads active, 1.0x the Education median of 65, next to 650 Apple Search Ads creatives, so search carries the volume and Meta carries the story. All 12 top ads are video with 9 distinct copy lines, and the lines share one structure: people told they had no rhythm are playing full songs in a week; a man who gave up guitar played his first song in 10 minutes; it is never too late to learn guitar. Three mention a free trial, one of them a 7-day trial. 8 of 12 link to Google Play and 4 to the App Store. The longest has run 109 days and the median is 82. Each ad names the excuse, shows the person who dropped it and gives a time to first result.
3. Half-price annual, aimed at men
Three monthly plans, $19.99, $29.99 and $59.99, and three annual plans, $119.99, $159.99 and $179.99, make up Yousician's 10 in-app purchases at 6 prices. The annual spread is 1.5x and the cheapest annual equals 50% of 12 monthly payments, a real push toward the year. Even the entry annual sits above the Education median of $69.99. Meta Ad Library spend estimates show who is being reached: $170K lifetime, 75.0% aimed at men, 29.7% at ages 25-34 and 28.7% at 35-44, with 65.3% in the United States. Reviews push back, with 74 of 200, 37.0%, mentioning price, trial or subscription and 47 negative, including one about being sent to the website to subscribe. The half-price annual is the offer, and keeping the purchase inside the store removes a step.
4. The measurement gap
Yousician spreads its push across 650 Apple Search Ads creatives, 67 Meta ads that send 8 of 12 top clicks to Google Play, and a TikTok feed where its own account posts 4 of 13 sampled videos. The question is which of those, a search term, a transformation ad or a Metallica clip, brings a learner who pays $119.99 or more for a year rather than one who tries a week and quits.
How much does Yousician cost?
10 in-app purchases, 6 distinct prices, annual plans from $119.99 to $179.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $19.99 · $29.99 · $59.99 |
|---|---|
| Annual | $119.99 · $159.99 · $179.99 |
Yousician vs the Education median
| Yousician | Median | |
|---|---|---|
| Est. monthly revenue | $601K | $101K |
| Downloads / month | 100K | 44K |
| Meta ads running | 67 | 65 |
| Rating | 4.6 | 4.7 |
| Lowest annual price | $119.99 | $69.99 |
Median of 86 Education apps with active Meta ads in our set. See the Education hub ›
What Yousician users say about paying
Of 200 reviews from Jun 3 to Oct 16, 2026, 74, or 37.0%, mention price, trial or subscription, and 47 of those are negative, including complaints about being routed to the website to pay. The sample averages 2.98.
Latest 200 US reviews, Jun 3, 2026 to Oct 16, 2026
Mention price, trial or subscription
37%74 of 200 reviews, 47 of them 1 or 2 stars
Only downside is I paid for the GuitarTuna version, and found this one later, and would love to have access to both for paid membership. Super helpful, and has …
As a beginner guitarist who has a plastic child’s guitar until I know enough to have a reason to buy a real guitar I think this app is perfect! It helped me tun…
How to measure a playbook like Yousician's
Yousician runs 650 Apple Search Ads creatives and 67 Meta ads split across Google Play and the App Store, plus brand-led TikTok, so each path needs its own count of annual subscribers.
- 01
Give every creator their own tracking link
Put one link in each creator bio, caption or landing page. Installs from that link count for that creator instead of showing up as organic.
- 02
Upload what you pay each creator
Add creator fees with a CSV cost upload and use the creator name as the campaign. You get cost per install for each creator next to your paid channels.
- 03
Connect RevenueCat to see who brings payers
Subscription events flow into the same report, so you see which creators bring people who start a trial and keep paying.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 312 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 86 Education apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Education apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  DuolingoDuolingo, Inc | $54M | 323 |
| 2 |  PictureThisGlority Global Group Ltd. | $6M | 4,400 |
| 3 |  Simply PianoSimply Ltd | $5M | 744 |
| 4 |  LingokidsMonkimun Inc | $3M | 107 |
| 5 |  SpeakSpeakeasy Labs, Inc | $3M | 86 |
| 18 | YousicianYousician Ltd | $601K | 67 |
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Picture MushroomFrequently asked questions about Yousician
How much does Yousician make?
An estimated $601K a month as of Oct 2026, a -14.3% change versus the previous period and 6.0x the Education median of $101K. These are AppKittie estimates, not figures reported by Yousician Ltd.
How much does Yousician cost?
Yousician lists monthly plans at $19.99, $29.99 and $59.99 and annual plans at $119.99, $159.99 and $179.99 on the US App Store, 10 in-app purchases at 6 prices. The cheapest annual is 50% of 12 months at the lowest monthly price.
How many ads does Yousician run?
67 active Meta ads out of 118 found, 1.0x the category median of 65, plus 650 Apple Search Ads creatives. All 12 top ads are video, 8 link to Google Play and 4 to the App Store, and the longest has run 109 days.
Does Yousician use influencers or creators?
Yes. 16 creator videos were found and 13 sampled, all on TikTok, from 10 distinct creators. The most frequent poster is the brand's own @yousician with 4 videos, largely Metallica lesson promos.
How fast is Yousician growing?
Slowly. Downloads rose 4.9% over 312 days, from 96K to 100K a month, and estimated revenue rose 4.9% from $573K to $601K, with a $703K peak on Oct 2, 2026. The latest 30 days show revenue at -14.3%.
Where is Yousician most popular?
Its best Education ranks are modest: #43 in New Zealand, #68 in Australia and Ireland, #70 in Austria and #78 in Norway. Estimated Meta spend goes 65.3% to the United States and 11.3% to the United Kingdom.
Who makes Yousician?
Yousician Ltd develops it. The iOS app launched on Feb 26, 2015, making it 140 months old, and was last updated on Oct 13, 2026.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.