Yuno Revenue & Ads
Audio-first general knowledge app with short stories and quizzes across history, science and other topics.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202612 min readPricing play
Est. monthly revenue
$300K
↑ 54.0% vs prev. period
Downloads / month
60K
↑ 54.0% vs prev. period
Rating
4.7
16.6K ratings · #8 in Austria
Meta ads running
73
405 found · median 65
Yuno revenue and downloads trend
Est. monthly revenue
$300K ↑ 109.9% in 90 days
Dec 24, 2025: $143KMar 14, 2026
Monthly downloads
60K ↑ 110.0% in 90 days
Dec 24, 2025: 29KMar 14, 2026
Daily estimates from AppKittie, 81 days ending Mar 14, 2026. Revenue changed +110% and downloads +110% over the period. Meta ads live went from 69 to 94 between Aug 24, 2026 and Oct 17, 2026.
Yuno Meta ads: 73 active, longest running 243 days
Top 13 by days live out of 405 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1243 days liveAd copy“Ever wondered how to become a more interesting person? Listen just 10 minutes per day and expand your knowledge with our engaging & exciting audio stories, fun quizzes and 12 different categories from Philosophy to History. gaiali.sng.link/Diphi/nws4”Why it worksVideo asking how to become more interesting with 10 minutes of audio stories a day, 243 days.
#2240 days liveAd copy“Ever wondered how to become a more interesting person? Listen just 10 minutes per day and expand your knowledge with our engaging & exciting audio stories, fun quizzes and 12 different categories from Philosophy to History. gaiali.sng.link/Diphi/nws4”Why it worksSame become more interesting pitch on a second video, 240 days, tracking link.
#3218 days liveAd copy“Ever wondered how to become a more interesting person? Listen just 10 minutes per day and expand your knowledge with our engaging & exciting audio stories, fun quizzes and 12 different categories from Philosophy to History. gaiali.sng.link/Diphi/nws4”Why it worksThird cut of the 10 minutes per day knowledge line, 218 days.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Ten Minutes a Day and a Family Annual Plan
Yuno, from Gaiali GmbH, teaches general knowledge through short audio stories and quizzes on topics such as history and science. As of Oct 2026 it makes an estimated $300K a month on an estimated 60K downloads, 3.0x the Education median. 10 of the 13 longest-running Meta ads ask how to become a more interesting person in 10 minutes a day, and the top one has run 243 days.
Key takeaways
- 73 Meta ads are live against an Education median of 65, with 405 found over time and 134 Apple Search Ads creatives. Live ads rose from 69 to 94 over 37 days.
- All 13 longest runners are video with 2 copy lines: 10 in English about becoming more interesting, 3 in German about knowledge explorers.
- Yuno Plus costs $12.99 a month or $49.99, $79.99 or $99.99 a year, including a family annual plan, plus $0.99 to refill hearts. The cheapest annual equals 32% of 12 monthly payments.
- Meta Ad Library spend estimates put lifetime spend at $139K, reaching 9.3M people. Germany takes 51.1% of reach and the United States 57.7% of spend.
- Yuno ranks #8 in Austria and #8 in Germany.
Full teardown
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Where Yuno spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 39.0% of spend.
Est. spend
$139K
Reach
9.3M
Avg. CPM
$14.88
Ads delivered
415
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| Germany | 4.8M | $51,199 | 36.9% |
| United States est. | 3.8M | $80,147 | 57.7% |
| Austria | 791.0K | $7,515 | 5.41% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Yuno does differently
Hearts, families and a cheap year
32%
cheapest annual as share of 12 monthly
A self-improvement hook, held
243 days
age of the top ad, still live
German roots, US revenue
57.7%
of estimated Meta spend in the US
The measurement gap
39.5%
of latest reviews mention paying
1. Hearts, families and a cheap year
Yuno's ladder mixes game mechanics with family pricing. Yuno Plus costs $12.99 a month, and annual plans sit at $49.99, $79.99 and $99.99, the top one a family plan, a 2.0x spread. A $0.99 item called Refill hearts sells extra quiz lives, borrowed from language and puzzle apps. The cheapest annual equals 32% of 12 monthly payments and sits below the Education median annual price of $69.99, so the year is the obvious choice. That shows in the numbers: an estimated $5.0 per download and revenue 3.0x the category median. Reviews add a warning, with one user saying a 2 week trial turned into a full year charge. Hearts and family tiers give Yuno room to upsell, but unclear trial terms put that at risk.
2. A self-improvement hook, held
The top ad has run 243 days and says the same thing as 9 others: ever wondered how to become a more interesting person, listen just 10 minutes per day and expand your knowledge with audio stories and quizzes. The other 3 top ads ask in German, bist du ein Wissensentdecker. All 13 are video and link through a tracking link rather than straight to a store. The hook sells identity, being interesting at dinner, not facts, and 10 minutes makes it feel easy. With 73 live ads and 134 Apple Search Ads creatives, the line has had a long test. Yuno promises who the user becomes, attaches a small daily time cost, and keeps it running.
3. German roots, US revenue
Meta Ad Library spend estimates show a two-market plan. Germany takes 51.1% of reach and 36.9% of spend, the United States 40.4% of reach and 57.7% of spend, and Austria 5.41% of spend. Lifetime spend is $139K, reaching 9.3M people. The charts follow the home market: Yuno ranks #8 in Austria and #8 in Germany. Men take 60.2% of spend and 18-24 year olds 31.1%, younger than most learning apps. In the trend window to Mar 14, 2026, estimated revenue went from $143K to $300K. For Yuno, the US now takes most of the money while Germany still supplies most of the reach.
4. The measurement gap
Yuno runs 73 Meta ads and 134 Apple Search Ads creatives across Germany and the US, and sells annual plans from $49.99 to a $99.99 family year. Which country and ad line bring the subscriber who renews, and which bring a trial that turns into a refund request? With 56 of 79 recent pay mentions negative, knowing which buyers stay is worth more than more installs.
How much does Yuno cost?
10 in-app purchases, 5 distinct prices, annual plans from $49.99 to $99.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $12.99 |
|---|---|
| Annual | $49.99 · $79.99 · $99.99 |
| Other | $0.99 |
Yuno vs the Education median
| Yuno | Median | |
|---|---|---|
| Est. monthly revenue | $300K | $101K |
| Downloads / month | 60K | 44K |
| Meta ads running | 73 | 65 |
| Rating | 4.7 | 4.7 |
| Lowest annual price | $49.99 | $69.99 |
Median of 86 Education apps with active Meta ads in our set. See the Education hub ›
What Yuno users say about paying
Of the latest 200 reviews, 79 (39.5%) mention price, trial or subscription, and 56 of those are negative, mostly about trial terms and high prices. The window averages 2.85 stars with 76 one-star.
Latest 200 US reviews, Dec 20, 2024 to Oct 12, 2026
Mention price, trial or subscription
40%79 of 200 reviews, 56 of them 1 or 2 stars
Absolutely love the app. I love history and philosophy and learning and audiobooks. I just can not afford such a high price for this app. I understand they have…
I love the app, love the missions and quizzes but since I first subscribed I don’t think any new content has been added. There is allot of content there but it’…
How to measure a playbook like Yuno's
Yuno runs 73 Meta ads across Germany and the US into a $49.99 annual plan. Measuring it means tying each renewal to its country and to the ad line that sold it.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
From $40/mo · 30 days free · no sales call
How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 81 days ending Mar 14, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 86 Education apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Education apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  DuolingoDuolingo, Inc | $54M | 323 |
| 2 |  PictureThisGlority Global Group Ltd. | $6M | 4,400 |
| 3 |  Simply PianoSimply Ltd | $5M | 744 |
| 4 |  LingokidsMonkimun Inc | $3M | 107 |
| 5 |  SpeakSpeakeasy Labs, Inc | $3M | 86 |
| 31 | YunoGaiali GmbH | $300K | 73 |
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TalkpalFrequently asked questions about Yuno
How much does Yuno make?
Yuno makes an estimated $300K a month on about 60K monthly downloads as of Oct 2026, by AppKittie estimates. That is 3.0x the Education median of $101K.
How much does Yuno cost?
Yuno Plus costs $12.99 a month or $49.99, $79.99 or $99.99 a year on the US App Store, the top plan being a family annual.
How many ads does Yuno run?
73 active Meta ads as of Oct 2026, against an Education median of 65, with 405 found over time and 134 Apple Search Ads creatives.
Where is Yuno most popular?
Yuno ranks #8 in Austria and #8 in Germany, and Germany takes 51.1% of its estimated Meta reach.
How fast is Yuno growing?
In the trend window to Mar 14, 2026, estimated downloads went from 29K to 60K and estimated revenue from $143K to $300K over 81 days.
Who makes Yuno?
Gaiali GmbH publishes the app. It launched on Jan 26, 2021, making it 69 months old, and was last updated Mar 9, 2026.
Does Yuno have a free trial?
Reviewers mention a 2 week trial, and some say they were charged for a full year. 56 of 79 recent pay mentions are negative.
Try Airbridge Core free (no sales call)
The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan is $40 a month after 30 free days. Start your free trial.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.