Coffee Meets Bagel Revenue & Ads
A dating app for serious relationships with curated daily matches, value based profiles and a seven day chat limit.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readPricing play
Est. monthly revenue
$200K
↑ 1.8% vs prev. period
Downloads / month
50K
↑ 1.7% vs prev. period
Rating
4.3
22.1K ratings · Lifestyle
Meta ads running
1,100
682 found · median 30
Coffee Meets Bagel revenue and downloads trend
Est. monthly revenue
$200K ↓ 34.2% in 90 days
Jul 22, 2026: $305KOct 18, 2026
Monthly downloads
50K ↑ 23.3% in 90 days
Jul 22, 2026: 41KOct 18, 2026
Daily estimates from AppKittie, 89 days ending Oct 18, 2026. Revenue changed -34% and downloads +23% over the period. Meta ads live went from 1100 to 1084 between Oct 3, 2026 and Oct 17, 2026.
Coffee Meets Bagel Meta ads: 1,100 active, longest running 260 days
Top 12 by days live out of 682 found (12 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1260 days liveGoogle PlayAd copy“Ready to find something real? Over 91% of CMB Daters are looking for a serious relationship, so you'll be in good company.”Why it worksReady to find something real? Over 91% of daters want a serious relationship; video to Google Play, 260 days.
#2260 days liveGoogle PlayAd copy“Ready to find something real? Over 91% of CMB Daters are looking for a serious relationship, so you'll be in good company.”Why it worksSame 91% serious daters line on a second English video to Google Play; 260 days.
#3260 days liveGoogle PlayAd copy“Ready to find something real? Over 91% of CMB Daters are looking for a serious relationship, so you'll be in good company.”Why it worksThird English copy of the serious relationship claim to Google Play, 260 days.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
The 91% Serious Daters Claim in Three Languages
Coffee Meets Bagel is a dating app from Coffee Meets Bagel, Inc. that sends curated daily matches to people who want a serious relationship. As of Oct 2026 it makes an estimated $200K a month from an estimated 50K downloads, 2.7x the Lifestyle median revenue. The top ads in English, Thai and Cantonese all say over 91% of its daters want something serious, across 1.1K active Meta ads.
Key takeaways
- 1.1K active Meta ads out of 682 found, 36.7x the Lifestyle median of 30, and 0 Apple Search Ads creatives. All 12 top ads are video, split 6 Google Play and 6 App Store, and the App Store ones link to the main Coffee Meets Bagel listing, not this one.
- Ready to find something real? Over 91% of CMB Daters are looking for a serious relationship runs on 5 English ads, with Thai and Cantonese versions on the rest. The longest has run 260 days.
- Premium and Platinum run 1 or 3 months at 7 prices from $34.99 to $99.99, plus Coffee Beans packs at $2.99, $4.99 and $24.99, with no annual plan.
- Revenue per download is $4.0, and revenue fell from $305K to $200K over 89 days while downloads rose.
- Recent reviews average 1.76 across 200 with 132 one-star. 78, or 39.0%, mention price, trial or subscription, and 68 of those are negative.
Full teardown
Unlock 9 more Meta ads
Unlocked. Everything on this page is open now.
Where Coffee Meets Bagel spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 62.1% of spend.
Est. spend
$32.25
Reach
2.3K
Avg. CPM
$14.32
Ads delivered
682
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 951 | $20.21 | 62.7% |
| United Kingdom | 250 | $3.31 | 10.3% |
| Germany | 250 | $2.69 | 8.34% |
| Italy | 155 | $1.10 | 3.41% |
| Spain | 139 | $1.06 | 3.29% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Coffee Meets Bagel does differently
One stat, three markets
91%
of daters seek serious ties, per the ads
High monthly prices, no annual
$99.99
top plan price on the App Store
Installs up, revenue down
-34.2%
revenue change over the 89 day trend
The measurement gap
6 and 6
top ads to Google Play and the App Store
1. One stat, three markets
Coffee Meets Bagel's top Meta ads repeat one number. Ready to find something real? Over 91% of CMB Daters are looking for a serious relationship, so you'll be in good company, runs on 5 English ads to Google Play at 255 to 260 days. Five Thai ads to the App Store make the same 91% claim for people serious about finding a partner, another Thai ad stresses safety and quality, and a Cantonese ad says over 90% of users share your goal. All are video, and active ads hold near 1.1K. A share of serious users answers the main fear of dating app users, that nobody else is serious. Coffee Meets Bagel makes its own intent stat the headline.
2. High monthly prices, no annual
Every one of Coffee Meets Bagel's 10 in-app purchases has its own price, and none is a yearly plan. Premium and Platinum come as 1-month and 3-month plans at $34.99, $39.99, $46.99, $54.99, $74.99, $89.99 and $99.99. Coffee Beans packs of 200, 400 and 3000 sell at $2.99, $4.99 and $24.99. These prices sit far above the Lifestyle median annual of $39.99 because the app sells to people who expect to leave once they meet someone. Reviews show the friction: users can only see who liked them by subscribing. Coffee Meets Bagel prices short plans high for serious users, and free users need to see enough to trust the product.
3. Installs up, revenue down
Over 89 days to Oct 18, 2026, estimated downloads rose from 41K to 50K, a 23.3% change, while revenue fell from $305K to $200K, a -34.2% change, after a $321K peak on Oct 15. New installs are paying less than the base that came before. Reviews explain part of it: 200 recent reviews average 1.76, and 68 of 78 payment mentions are negative, often about likes hidden behind a paywall and small daily batches of profiles. Some reviewers still praise the limits for preventing swipe fatigue. For Coffee Meets Bagel, cheaper installs in new markets can hide a falling conversion rate.
4. The measurement gap
Coffee Meets Bagel runs one 91% claim in English, Thai and Cantonese across 1.1K Meta ads, split between Google Play and the App Store, and sells plans from $34.99 to $99.99. Downloads rose while revenue fell. With App Store ads pointing to the main listing, the question is which language, store and market bring daters who buy Platinum, not installs that never pay.
How much does Coffee Meets Bagel cost?
10 in-app purchases, 10 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $34.99 · $39.99 · $46.99 · $54.99 · $74.99 · $89.99 · $99.99 |
|---|---|
| Other | $2.99 · $4.99 · $24.99 |
Coffee Meets Bagel vs the Lifestyle median
| Coffee Meets Bagel | Median | |
|---|---|---|
| Est. monthly revenue | $200K | $74K |
| Downloads / month | 50K | 30K |
| Meta ads running | 1,100 | 30 |
| Rating | 4.3 | 4.5 |
Median of 61 Lifestyle apps with active Meta ads in our set. See the Lifestyle hub ›
What Coffee Meets Bagel users say about paying
Of 200 reviews from Apr 19 to Oct 17, 2026, 78, or 39.0%, mention price, trial or subscription, and 68 of those are negative, often about likes hidden behind a subscription. The sample averages 1.76.
Latest 200 US reviews, Apr 19, 2026 to Oct 17, 2026
Mention price, trial or subscription
39%78 of 200 reviews, 68 of them 1 or 2 stars
I gravitated toward this app based on several real life anecdotes I heard of CMB leading to long term relationships. I had no previous dating app experience and…
You can only see your likes if you subscribe. They will eventually show your likes if the person who sent the like has a paid subscription on a delay. They will…
How to measure a playbook like Coffee Meets Bagel's
Coffee Meets Bagel splits its top ads between Google Play and the App Store in three languages, so measurement means tying each market to Premium and Platinum buyers.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
From $40/mo · 30 days free · no sales call
How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 89 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 61 Lifestyle apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Lifestyle apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  Tinder Dating AppTinder LLC | $55M | 36 |
| 2 |  Tipsy ChatLIGHTSPEED INTELLIGENCE PTE. LTD. | $11M | 883 |
| 3 |  PUREOnline Classifieds AG | $5M | 18 |
| 4 |  FeeldFeeld Ltd | $4M | 145 |
| 5 |  happnHAPPN SAS | $1M | 117 |
| 30 | Coffee Meets BagelCoffee Meets Bagel, Inc. | $200K | 1,100 |
Similar apps
Ping!
AlKhattaba
Chyrpe
TrulyMadlyFrequently asked questions about Coffee Meets Bagel
How much does Coffee Meets Bagel make?
An estimated $200K a month as of Oct 2026, up 1.8% versus the previous period and 2.7x the Lifestyle median of $74K. These are AppKittie estimates, not figures reported by Coffee Meets Bagel, Inc.
How much does Coffee Meets Bagel cost?
Premium and Platinum plans of 1 or 3 months are listed from $34.99 to $99.99 on the US App Store, plus Coffee Beans packs at $2.99, $4.99 and $24.99.
How many ads does Coffee Meets Bagel run?
1.1K active Meta ads out of 682 found, 36.7x the Lifestyle median of 30. The App Store ads link to the main Coffee Meets Bagel listing, a sister listing of this one.
How fast is Coffee Meets Bagel growing?
Downloads are up and revenue is down. Over 89 days to Oct 18, 2026, estimated downloads rose 23.3% while revenue fell -34.2%.
Who makes Coffee Meets Bagel?
Coffee Meets Bagel, Inc. develops the app. This listing launched on Jun 24, 2024, making it 28 months old, and was last updated on Oct 13, 2026.
Who is Coffee Meets Bagel for?
People seeking a serious relationship. Its ads say over 91% of its daters are looking for one.
Try Airbridge Core free (no sales call)
The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan is $40 a month after 30 free days. Start your free trial.
Start Core free
Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.