AlKhattaba Revenue & Ads
A Muslim marriage app for serious, respectful introductions with privacy protection, aimed at finding a spouse.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 20269 min readPricing play
Est. monthly revenue
$200K
↑ 304.3% vs prev. period
Downloads / month
10K
↑ 304.3% vs prev. period
Rating
4.2
49.3K ratings · Lifestyle
Meta ads running
240
1 found · median 30
AlKhattaba revenue and downloads trend
Est. monthly revenue
$200K ↑ 313.2% in 90 days
Dec 24, 2025: $48KMar 14, 2026
Monthly downloads
20K ↑ 313.2% in 90 days
Dec 24, 2025: 4.8KMar 14, 2026
Daily estimates from AppKittie, 81 days ending Mar 14, 2026. Revenue changed +313% and downloads +313% over the period. Meta ads live went from 0 to 240 between Aug 25, 2026 and Oct 17, 2026.
AlKhattaba Meta ads: 240 active, longest running 12 days
Top 1 by days live out of 1 found (1 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
Ads from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Marriage First Copy and VIP Tiers Sold by the Week
AlKhattaba is a Muslim marriage app from et3arraf SAL built for serious introductions with privacy protection. As of Oct 2026 it makes an estimated $200K a month from an estimated 10K downloads, 2.7x the Lifestyle median revenue on 0.3x the median installs. Weekly VIP and Gold plans cost up to $30, alongside about $20.0 of revenue per download.
Key takeaways
- 240 active Meta ads, 8.0x the Lifestyle median of 30, plus 242 Apple Search Ads creatives. Meta ads went from 0 to 240 in 37 days.
- The one indexed top ad says, in Arabic, the goal is clear, marriage according to the Sunnah, serious and respectful, your privacy protected. It links to Google Play and has run 12 days.
- Weekly plans cost $19.99, $29.99 or $30 and monthly plans $9.99 to $75, across Silver, Gold, Platinum, Plus and VIP, 10 in-app purchases at 7 prices.
- Revenue rose 304.3% versus the previous period, and the app holds 4.2 stars across 49.3K ratings.
- Recent reviews average 2.45 across 200 with 112 one-star. 23 mention price, trial or subscription, and 22 of those are negative.
Where AlKhattaba spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 41.7% of spend.
Est. spend
$14.56
Reach
1.0K
Avg. CPM
$14.19
Ads delivered
1
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 422 | $8.97 | 61.6% |
| France | 161 | $1.57 | 10.8% |
| Italy | 87 | $0.62 | 4.26% |
| Spain | 82 | $0.63 | 4.33% |
| Germany | 79 | $0.85 | 5.84% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What AlKhattaba does differently
Weekly prices above monthly
7 prices
across 10 in-app purchases, no annual plan
Say what it is not
240
active Meta ads, up from 0 in 37 days
Trust is the weak spot
2.45
average rating across 200 recent reviews
The measurement gap
242
Apple Search Ads creatives next to Meta
1. Weekly prices above monthly
AlKhattaba sells 10 in-app purchases at 7 prices across five tier names: Silver, Gold, Platinum, Plus and VIP. Weekly plans cost $19.99, $29.99 or $30. Monthly plans cost $9.99, $25.99, $29.99, $49.99 or $75. There is no annual plan, and some weekly prices sit above the cheaper monthly ones. That ladder makes sense for a marriage app: users expect to leave once they find a spouse, and a premium week of visibility during a serious search is worth paying for. Revenue per download is $20.0, very high for the Lifestyle category. A smaller intent driven app can test short, expensive premium windows rather than cheap long plans.
2. Say what it is not
The only top Meta ad AppKittie indexed is an Arabic video to Google Play, live 12 days. Its copy draws a line against casual dating: at AlKhattaba the goal is clear, marriage according to the Sunnah of God and His Messenger, serious and respectful introductions, and your privacy is protected. Behind it, active Meta ads went from 0 to 240 in 37 days, and the app also runs 242 Apple Search Ads creatives. For a values based audience, stating the purpose and the privacy promise up front filters out the wrong users before install. A smaller niche community app can do the same: write copy that names what the app is for and what it refuses to be.
3. Trust is the weak spot
The App Store rating is 4.2 across 49.3K ratings, but 200 recent reviews average 2.45, with 112 one-star and 58 five-star. Of those, 23 mention price, trial or subscription and 22 are negative. Reviewers support the idea of helping people marry but complain about fake profiles posing as women, crashes after paying $20, and a price that changed after an update. For a marriage app, trust is the product, and fake accounts hurt more than in casual dating. Meta Ad Library spend estimates are only $14.56, 89.7% aimed at men. For Alkhattaba, verification matters more than more male installs.
4. The measurement gap
AlKhattaba pairs 242 Apple Search Ads creatives with 240 new Meta ads, sells weekly VIP plans up to $30, and earns $20.0 per download. The question is which channel and country bring verified, serious members who pay for a premium week, rather than accounts that drive fake profile complaints.
How much does AlKhattaba cost?
10 in-app purchases, 7 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $19.99 · $29.99 · $30 |
|---|---|
| Monthly | $9.99 · $25.99 · $29.99 · $49.99 · $75 |
AlKhattaba vs the Lifestyle median
| AlKhattaba | Median | |
|---|---|---|
| Est. monthly revenue | $200K | $74K |
| Downloads / month | 10K | 30K |
| Meta ads running | 240 | 30 |
| Rating | 4.2 | 4.5 |
Median of 61 Lifestyle apps with active Meta ads in our set. See the Lifestyle hub ›
What AlKhattaba users say about paying
Of 200 reviews from Dec 2021 to Oct 2026, 23, or 11.5%, mention price, trial or subscription, and 22 of those are negative, such as crashes after paying $20. The sample averages 2.45.
Latest 200 US reviews, Dec 14, 2021 to Oct 8, 2026
Mention price, trial or subscription
12%23 of 200 reviews, 22 of them 1 or 2 stars
I’ve subscribed from this app few months ago before the recent update, which was about 30$ to unlock all features. Expensive but understandable. Now after the u…
I paid $20 and the app keeps crashing and I have to delete and install - I did this over 7 times. What is really unethical and makes me want to warn every girl …
How to measure a playbook like AlKhattaba's
AlKhattaba splits paid effort between 242 Apple Search Ads creatives and 240 new Meta ads, so measurement means comparing the two on members who buy VIP weeks.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 81 days ending Mar 14, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 61 Lifestyle apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Lifestyle apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  Tinder Dating AppTinder LLC | $55M | 36 |
| 2 |  Tipsy ChatLIGHTSPEED INTELLIGENCE PTE. LTD. | $11M | 883 |
| 3 |  PUREOnline Classifieds AG | $5M | 18 |
| 4 |  FeeldFeeld Ltd | $4M | 145 |
| 5 |  happnHAPPN SAS | $1M | 117 |
| 29 | AlKhattabaet3arraf SAL | $200K | 240 |
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How much does AlKhattaba make?
An estimated $200K a month as of Oct 2026, up 304.3% versus the previous period and 2.7x the Lifestyle median of $74K. These are AppKittie estimates, not figures reported by et3arraf SAL.
How much does AlKhattaba cost?
Weekly plans are listed at $19.99, $29.99 and $30 and monthly plans from $9.99 to $75 on the US App Store, across Silver, Gold, Platinum, Plus and VIP.
How many ads does AlKhattaba run?
240 active Meta ads, 8.0x the Lifestyle median of 30, plus 242 Apple Search Ads creatives.
How fast is AlKhattaba growing?
It grew in early 2026. Over 81 days to Mar 14, 2026, estimated downloads rose from 4.8K to 20K, a 313.2% change, and revenue rose 313.2%.
Who makes AlKhattaba?
et3arraf SAL develops AlKhattaba. The app launched on Sep 26, 2014, making it 145 months old, and was last updated on Feb 17, 2026.
How much is an AlKhattaba user worth?
Revenue per download is an estimated $20.0, based on $200K a month in revenue and 10K downloads.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.