TrulyMadly Revenue & Ads
An Indian matchmaking app with trust scores, compatibility quizzes and verified profiles for people in India and NRIs.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readPricing play
Est. monthly revenue
$129K
↑ 5.6% vs prev. period
Downloads / month
60K
↑ 5.6% vs prev. period
Rating
4.2
13.3K ratings · Lifestyle
Meta ads running
1,000
871 found · median 30
TrulyMadly revenue and downloads trend
Est. monthly revenue
$194K ↑ 6132.7% in 90 days
Nov 19, 2025: $3KMar 13, 2026
Monthly downloads
90K ↑ 6132.7% in 90 days
Nov 19, 2025: 1.4KMar 13, 2026
Daily estimates from AppKittie, 113 days ending Mar 13, 2026. Revenue changed +6375% and downloads +6375% over the period. Meta ads live went from 520 to 1023 between Aug 24, 2026 and Oct 18, 2026.
TrulyMadly Meta ads: 1,000 active, longest running 453 days
Top 12 by days live out of 871 found (12 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1453 days liveAd copy“Ready to start your love story? Dive into TrulyMadly, where every match begins with authenticity. With our compatibility quiz and over 1 crore verified profiles, find genuine connections without the fake. Join today and write your own happily ever after. #StartYourLoveStory 1cr+ verified profiles Compatibility quiz TM Cafe - 90 second video call No fake pr”Why it worksVideo on starting your love story with verified profiles and a compatibility quiz, 453 days, no store link.
#2453 days liveAd copy“Ready to start your love story? Dive into TrulyMadly, where every match begins with authenticity. With our compatibility quiz and over 1 crore verified profiles, find genuine connections without the fake. Join today and write your own happily ever after. #StartYourLoveStory 1cr+ verified profiles Compatibility quiz TM Cafe - 90 second video call No fake pr”Why it worksSame love story video copy, 453 days live, also without a store link.
#3453 days liveApp StoreAd copy“Ready to start your love story? Dive into TrulyMadly and find genuine connections without the fake. Join today and write your own happily ever after!”Why it worksShorter love story line promising genuine connections without the fake, 453 days, App Store.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Weekly Memberships Plus Sparks Packs
TrulyMadly: Indian MatchMaking is a dating app from CRESCERE TECHNOLOGIES PRIVATE LIMITED built around verified profiles, trust scores and compatibility quizzes. As of Oct 2026 it makes an estimated $129K a month from 60K downloads, 1.7x the Lifestyle median. 1000 active Meta ads put the account at 33.3x the category median of 30, with top creatives that have run for more than a year.
Key takeaways
- 10 in-app purchases at 8 prices: Select memberships at $7.99, $15.99 or $24.99 a week and $11.99 a month, plus Sparks packs from $0.99.
- 1000 active Meta ads, 33.3x the Lifestyle median, after a peak of 1.2K on Sep 13, 2026.
- All 12 top ads are video with a median run of 418 days. Links split 5 to Google Play, 4 to the App Store and 3 to no store.
- 6 copy lines across the top ads, built on verified profiles, a compatibility quiz, a Trust Score and a match guarantee. 4 use hashtags.
- Estimated revenue per download is $2.15, and the app holds a 4.2 rating from 13.3K reviews after 140 months live.
Full teardown
Unlock 9 more Meta ads
Unlocked. Everything on this page is open now.
Where TrulyMadly spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 100.0% of spend.
Est. spend
$0.01
Reach
1
Avg. CPM
$10.00
Ads delivered
871
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United Kingdom | 1 | $0.01 | 100.0% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What TrulyMadly does differently
Two ladders in one store
8
prices across memberships and Sparks packs
A thousand ads on trust
33.3x
active Meta ads versus the Lifestyle median
Creatives older than a year
453 days
live for the three oldest top ads
The measurement gap
3 of 12
top ads carry no store link
1. Two ladders in one store
TrulyMadly sells on two tracks at once. The membership track is Select: $7.99, $15.99 or $24.99 a week, $11.99 for a month, with product names for a 1 week and a 12 week Select pack. The second track is Sparks, a consumable sold in sets of 5, 60, 100 and 280, with prices from $0.99 up to $24.99. There is no annual plan, which suits a dating product where a user hopes to leave soon. Consumables let a hesitant user pay a little for one specific action before committing to a week. TrulyMadly pairs a short membership for access with a small paid action for the moments when interest is highest.
2. A thousand ads on trust
1000 active Meta ads makes TrulyMadly one of the heaviest advertisers in Lifestyle, 33.3x the median of 30. The count doubled from 520 to 1.0K over 37 days of tracking, with a peak of 1.2K on Sep 13, 2026. The copy keeps returning to one idea, that matches here are real: over 1 crore verified profiles, a compatibility quiz, a Trust Score, a dating coach, no fake profiles and a match guarantee for members. That answers the biggest fear on Indian dating apps directly. A smaller app entering a market with a known trust problem can copy the focus: name the fear in the ad, then list the specific features that remove it.
3. Creatives older than a year
The three oldest top ads have each run 453 days, and the median of the top 12 is 418. All 12 are video. Links are mixed, 5 to Google Play, 4 to the App Store and 3 to no store link at all, so the same story serves both platforms and some ads work as brand reach. The most repeated line, on 3 ads, invites people to start their love story with authenticity and verified profiles, closing on a hashtag. 4 of the top 12 carry hashtags. Long runs at this account size mean the team adds new ads around stable winners rather than replacing them. TrulyMadly keeps a proven video live and tests new ones against it.
4. The measurement gap
TrulyMadly runs 1000 active Meta ads, splits top creatives across Google Play, the App Store and no link at all, and sells both weekly memberships and Sparks packs. The question is which ad and which store bring users who buy a 12 week Select pack rather than a single small Sparks pack.
How much does TrulyMadly cost?
10 in-app purchases, 8 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $7.99 · $15.99 · $24.99 |
|---|---|
| Monthly | $11.99 |
| Other | $0.99 · $7.99 · $8.99 · $9.99 · $10.99 · $24.99 |
TrulyMadly vs the Lifestyle median
| TrulyMadly | Median | |
|---|---|---|
| Est. monthly revenue | $129K | $74K |
| Downloads / month | 60K | 30K |
| Meta ads running | 1,000 | 30 |
| Rating | 4.2 | 4.5 |
Median of 61 Lifestyle apps with active Meta ads in our set. See the Lifestyle hub ›
How to measure a playbook like TrulyMadly's
TrulyMadly runs 1000 active Meta ads across both stores and sells weekly Select plans next to Sparks packs from $0.99. Measuring it means tying each ad to the purchase type it drives.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 113 days ending Mar 13, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 19 US reviews from Apple's public review feed.
- Category medians are computed across 61 Lifestyle apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Lifestyle apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  Tinder Dating AppTinder LLC | $55M | 36 |
| 2 |  Tipsy ChatLIGHTSPEED INTELLIGENCE PTE. LTD. | $11M | 883 |
| 3 |  PUREOnline Classifieds AG | $5M | 18 |
| 4 |  FeeldFeeld Ltd | $4M | 145 |
| 5 |  happnHAPPN SAS | $1M | 117 |
| 31 | TrulyMadlyCRESCERE TECHNOLOGIES PRIVATE LIMITED | $129K | 1,000 |
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SincerelyFrequently asked questions about TrulyMadly
How much does TrulyMadly make?
An estimated $129K a month as of Oct 2026, 1.7x the Lifestyle median of $74K, up 5.6% on the previous period. These are AppKittie estimates, not figures reported by CRESCERE TECHNOLOGIES PRIVATE LIMITED.
How much does TrulyMadly cost?
TrulyMadly lists 10 in-app purchases at 8 prices on the US App Store: Select at $7.99, $15.99 or $24.99 a week or $11.99 a month, plus Sparks packs from $0.99.
How many ads does TrulyMadly run?
1000 active Meta ads as of Oct 2026, 33.3x the Lifestyle median, after a peak of 1.2K on Sep 13, 2026. All 12 top ads are video.
What do TrulyMadly ads say?
They focus on trust: verified profiles, a compatibility quiz, a Trust Score, no fake profiles and a match guarantee for members.
How fast is TrulyMadly growing?
Revenue and downloads rose 5.6% on the previous period. In a 113 day trend window downloads grew from 1.4K to 90K.
Who makes TrulyMadly?
CRESCERE TECHNOLOGIES PRIVATE LIMITED makes TrulyMadly. It launched on Feb 21, 2015, is 140 months old and holds a 4.2 rating from 13.3K reviews.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.