AR Measuring Tape Ruler：Metrix Revenue & Ads
An augmented reality measuring tool that turns the phone into a tape measure and room scanner for shopping and travel.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202614 min readOrganic-led
Est. monthly revenue
$229K
↑ 105.8% vs prev. period
Downloads / month
57K
↓ 14.5% vs prev. period
Rating
4.2
1.1K ratings · #84 in United Kingdom
Meta ads running
0
7 found · median 18
AR Measuring Tape Ruler：Metrix revenue and downloads trend
Est. monthly revenue
$203K ↑ 141.5% in 90 days
Jul 22, 2026: $84KOct 18, 2026
Monthly downloads
81K ↑ 61.0% in 90 days
Jul 22, 2026: 51KOct 18, 2026
Daily estimates from AppKittie, 77 days ending Oct 18, 2026. Revenue changed +142% and downloads +61% over the period. Meta ads live went from 7 to 0 between Sep 5, 2026 and Oct 17, 2026.
AR Measuring Tape Ruler：Metrix Meta ads: 0 active, longest running 7 days
Top 7 by days live out of 7 found (7 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#17 days liveWeb linkAd copy“I spent $600 on a couch that didn't fit through the door. The delivery guys tried for 20 minutes. Then took it back. Now I measure everything before I buy, straight from my phone. No tape measure, no second trip to the store, no awkward calls to customer support. Metrix turns your phone into a precise measuring tool. Point, measure, done. Download free, measure before your next purchase”Why it worksI spent $600 on a couch that did not fit through the door; a story hook that ends in download free, web link, 7 days.
#27 days liveWeb linkAd copy“I spent $600 on a couch that didn't fit through the door. The delivery guys tried for 20 minutes. Then took it back. Now I measure everything before I buy, straight from my phone. No tape measure, no second trip to the store, no awkward calls to customer support. Metrix turns your phone into a precise measuring tool. Point, measure, done. Download free, measure before your next purchase”Why it worksSame couch story on a second clip, the only script the account ever ran, 7 days live.
#37 days liveWeb linkAd copy“I spent $600 on a couch that didn't fit through the door. The delivery guys tried for 20 minutes. Then took it back. Now I measure everything before I buy, straight from my phone. No tape measure, no second trip to the store, no awkward calls to customer support. Metrix turns your phone into a precise measuring tool. Point, measure, done. Download free, measure before your next purchase”Why it worksThird copy of the couch script, also pointing to a web page rather than the store, 7 days live.
4 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Growth With Zero Live Ads and a Couch Story
AR Measuring Tape Ruler：Metrix is a utility from MobileTech OU that turns a phone into a digital tape measure with augmented reality, scans rooms for perimeter and square footage, and sizes furniture before purchase. As of Oct 2026 it makes an estimated $229K a month on 57K estimated downloads, 1.3x the Utilities median revenue. 0 active Meta ads and only 7 ever found, all 7 carrying the same story about a $600 couch that did not fit through the door.
Key takeaways
- 0 active Meta ads, 7 found in total against a Utilities median of 18, and 0 Apple Search Ads creatives. All 7 ads are video, link to the web, mention the word free and ran 7 days or fewer.
- Estimated revenue per download is $4.02, and estimated revenue is up 105.8% on the prior period to $229K while downloads fell -14.5% to 57K. The app is 21 months old, launched Jan 27, 2025.
- Metrix lists 8 in-app purchases at 6 prices: Weekly Access and Weekly Premium at $6.99 and $9.99, annual plans at $39.99, $49.99, $59.99 and $64.99 including a Family option, and a $59.99 Lifetime Premium, a 1.6x annual spread.
- Over 77 days from Jul 22 to Oct 18, 2026, estimated revenue rose 141.5% from $84K to $203K, peaking at $229K on Oct 15, and estimated downloads rose 61.0% from 51K to 81K.
- Of 76 reviews, 43 (56.6%) mention price, trial or subscription and 40 are negative, mostly about a three day trial that converted to a $28.99 charge. The sample averages 1.71 stars with 62 one-star ratings, against a 4.2 store rating across 1.1K ratings.
Full teardown
Unlock 4 more Meta ads
Unlocked. Everything on this page is open now.
Where AR Measuring Tape Ruler：Metrix spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 36.9% of spend.
Est. spend
$455.99
Reach
26.9K
Avg. CPM
$16.94
Ads delivered
7
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United Kingdom | 14.5K | $192.02 | 42.1% |
| United States est. | 12.4K | $263.97 | 57.9% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What AR Measuring Tape Ruler：Metrix does differently
Revenue up 141.5% on no paid media
$4.02
estimated revenue per download, 0 live Meta ads
The couch that did not fit
7 of 7
ads found use the same story and link to the web
Short passes, a lifetime option, angry reviews
56.6%
of 76 reviews mention price, trial or subscription
The measurement gap
0 ads
live behind $229K of estimated monthly revenue
1. Revenue up 141.5% on no paid media
Metrix shows 0 active Meta ads, 7 found over its whole life, and 0 Apple Search Ads creatives, against a Utilities median of 18 live ads. Estimated lifetime Meta spend is $455.99. Yet over 77 days estimated revenue rose 141.5% from $84K to $203K and downloads rose 61.0% from 51K to 81K, with revenue peaking at $229K on Oct 15, 2026. The product sells itself at the moment of need: someone is about to buy a couch or a ring and searches for a measuring app, so the App Store is the channel. Category ranks, #84 in the United Kingdom and #93 in Canada, are modest, which fits a search-driven utility rather than a chart climber. The couch story names the exact moment a user needs the app, and the store listing carries the rest.
2. The couch that did not fit
The paid test Metrix ran is tiny and uniform. Seven ads were found, 7 are video, all 7 carry one script: I spent $600 on a couch that did not fit through the door, the delivery guys tried for 20 minutes, now I measure everything before I buy, point, measure, done, download free. All 7 link to a web page rather than the App Store and all 7 mention free. Six ran 7 days and 1 ran a single day; live count went from 7 to 0 in the 31 days to Oct 17, 2026. Meta Ad Library spend estimates show $455.99 reaching 26.9K people, split between the United Kingdom at 42.1% of spend and the United States at 57.9%. One story, one week, two countries: a cheap way to learn whether a narrative hook beats a feature list before buying real volume.
3. Short passes, a lifetime option, angry reviews
Metrix lists 8 in-app purchases on the US App Store at 6 prices: Weekly Access and Weekly Premium at $6.99 and $9.99, annual plans at $39.99, $49.99, $59.99 and $64.99 including Family Premium, and Lifetime Premium at $59.99, a 1.6x annual spread. A lifetime price equal to one annual tier suggests the team expects short usage. Revenue per download of $4.02 says a typical install pays for roughly a week. The reviews explain the rest: of 76, 43 (56.6%) mention price, trial or subscription and 40 are negative, mostly a three day free trial that converted to $28.99 the moment it ended. The sample averages 1.71 stars while the store shows 4.2. The weekly entry and the lifetime option fit a measuring tool, but a trial users cannot leave costs it in reviews.
4. The measurement gap
AR Measuring Tape Ruler：Metrix earns an estimated $229K a month with 0 live Meta ads, 7 ads ever found and 0 Apple Search Ads creatives, selling weekly passes from $6.99 and annual plans to $64.99. Installs come from search and store placement, not from paid media. Metrix's question is which search term and which moment of need bring the user who keeps a pass past the three day trial rather than disputing a $28.99 charge.
How much does AR Measuring Tape Ruler：Metrix cost?
8 in-app purchases, 6 distinct prices, annual plans from $39.99 to $64.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $6.99 · $9.99 |
|---|---|
| Annual | $39.99 · $49.99 · $59.99 · $64.99 |
| Lifetime | $59.99 |
AR Measuring Tape Ruler：Metrix vs the Utilities median
| AR Measuring Tape Ruler：Metrix | Median | |
|---|---|---|
| Est. monthly revenue | $229K | $176K |
| Downloads / month | 57K | 30K |
| Meta ads running | 0 | 18 |
| Rating | 4.2 | 4.6 |
| Lowest annual price | $39.99 | $57.50 |
Median of 38 Utilities apps with active Meta ads in our set. See the Utilities hub ›
What AR Measuring Tape Ruler：Metrix users say about paying
Of 76 reviews, 43 (56.6%) mention price, trial or subscription and 40 are negative. The dominant complaint is a three day free trial that converted to a $28.99 charge and could not be cancelled in the app; the sample averages 1.71 stars.
Latest 76 US reviews, Feb 17, 2025 to Oct 16, 2026
Mention price, trial or subscription
57%43 of 76 reviews, 40 of them 1 or 2 stars
The app continues to freeze, I have undownloaded and redownloaded a few times hoping it would help but did not. I have requested to cancel the subscription mult…
UPDATE TO RESPONSE - NO SIR I CANCELLED YOUR APP BEFORE THE FREE TRIAL I DIDNT NEED TO FINISH THE FREE TRIAL TO KNOW YOUR APP WAS USELESS! I FIND THIS VERY SUSP…
How to measure a playbook like AR Measuring Tape Ruler：Metrix's
Metrix reaches 57K installs a month with 0 live Meta ads and a 7-ad test that ran one week, so the question is which store search and which price bring the user who pays past the trial rather than refunding.
- 01
Put a tracking link on every non-paid source
App Store features, creators, newsletters, Reddit threads and the website each get their own link, so installs stop landing in one organic bucket.
- 02
Connect RevenueCat to see which source pays
Trials and renewals join the install they came from, so you learn which organic source brings subscribers, not only installs.
- 03
Test paid with a small budget on the same report
When the first Meta campaign starts, it lands next to the organic sources on the same numbers, so the decision to scale is a comparison, not a guess.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 77 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 76 US reviews from Apple's public review feed.
- Category medians are computed across 38 Utilities apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Utilities apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  CleanupDEEP FLOW SOFTWARE SERVICES - FZCO | $11M | 3,800 |
| 2 |  Universal TV Remote Control＊VISARGERD, S.L. | $1M | 31 |
| 3 |  TruecallerTrue Software Scandinavia AB | $1M | 0 |
| 4 |  GetcontactGETVERIFY LDA | $1M | 204 |
| 5 |  Screen MirroringOzuna Limited | $711K | 0 |
| 19 | AR Measuring Tape Ruler：MetrixMobileTech OU | $229K | 0 |
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Clean ManagerFrequently asked questions about AR Measuring Tape Ruler：Metrix
How much does AR Measuring Tape Ruler：Metrix make?
An estimated $229K a month as of Oct 2026, 1.3x the Utilities median of $176K, with estimated revenue per download at $4.02. These are AppKittie estimates, not figures reported by MobileTech OU.
How much does AR Measuring Tape Ruler：Metrix cost?
Metrix lists 8 in-app purchases on the US App Store at 6 prices: Weekly Access and Weekly Premium at $6.99 and $9.99, annual plans at $39.99, $49.99, $59.99 and $64.99, and a $59.99 Lifetime Premium. Reviews describe a three day free trial.
How many ads does AR Measuring Tape Ruler：Metrix run?
None today. 0 active Meta ads, 7 found in total and 0 Apple Search Ads creatives. All 7 ads were video, shared one script, linked to the web and ran 7 days or fewer.
How fast is AR Measuring Tape Ruler：Metrix growing?
Over 77 days from Jul 22 to Oct 18, 2026, estimated revenue rose 141.5% from $84K to $203K, with a peak of $229K on Oct 15, and estimated downloads rose 61.0% from 51K to 81K. Versus the prior period, revenue is up 105.8% and downloads are down -14.5%.
Where is AR Measuring Tape Ruler：Metrix most popular?
Its category ranks are #84 in the United Kingdom and #93 in Canada. The small Meta test, by Meta Ad Library spend estimates, split spend 57.9% to the United States and 42.1% to the United Kingdom.
What do AR Measuring Tape Ruler：Metrix reviews say about paying?
Of 76 reviews, 43 (56.6%) mention price, trial or subscription and 40 are negative, mostly about a three day trial converting to a $28.99 charge. The sample averages 1.71 stars; the store rating is 4.2 across 1.1K ratings.
Who makes AR Measuring Tape Ruler：Metrix?
MobileTech OU develops the app. It launched on Jan 27, 2025, is 21 months old and was last updated on Oct 12, 2026.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
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