Buddy.ai
OthersIntroduction
Recently recognized on TIME's Top EdTech Rising Stars of 2024 and Andreessen Horowitz's top AI voice agent list, Buddy.ai is revolutionizing early childhood education with its AI voice-based virtual tutor. Ranked among the Top 10 on the App Store’s Kids & Education charts in Latin America and Europe, Buddy.ai helps over a million children worldwide learn English through interactive games and conversations with Buddy the robot.
Overview
Airbridge powers Buddy.ai to the Top 10 in Kids & Education charts on the App Store
Buddy.ai achieved Top 10 rankings in App Store's Kids & Education chart across Latin America and Europe using Airbridge’s MMP. With Airbridge's all-inclusive pricing and customizable dashboards, Buddy.ai optimized marketing and achieved significant growth. Automated ROAS analysis and integrated cost tracking maximized ad spend efficiency, supporting Buddy.ai’s global expansion.
Challenges
Gaining comprehensive insights across multiple regions and platforms
As Buddy.ai expands globally, supporting multiple languages such as English, Spanish, Portuguese, Turkish, and Polish, they needed detailed insights into conversion performance across eight regions. The focus was particularly on the US & LATAM, segmented by Android and iOS platforms. Understanding performance variations across these regions and platforms was crucial for their growth and user acquisition strategies.
Efficiently tracking and optimizing ROAS across global campaigns
Buddy.ai faced the challenge of efficiently tracking Return on Advertising Spend (ROAS) across various paid campaigns and channels globally. With multiple platforms like Vungle, UnityAds, ironSource, Facebook, and others in use, accurately assessing campaign performance and allocating budgets effectively was a complex task.
Solutions
Implementing a unified dashboard for multi-channel, campaign, country, and platform analysis
Airbridge provided Buddy.ai with a unified dashboard offering extensive data granularity and customizable reports. The platform’s GroupBy filters allowed Buddy.ai to segment data by channel, platform, and country, enabling precise filtering of conversion data (trial conversions, paywall interactions, subscriptions, etc.) based on operating system or country-specific performance. This level of detail helped Buddy.ai enhance user acquisition efforts, ultimately securing App Store’s Kids & Education charts across Latin America and Europe.
Buddy.ai valued Airbridge for its customizable dashboards that unify Android and iOS performance in a single view. This flexibility provides granular insights into campaign performance across channels, countries, and platforms. Airbridge also provided key metrics like CPI, ROAS, Total Revenue (App+Web), and Channel Cost, empowering Buddy.ai to make informed, data-driven decisions.
Automating cost integrations and utilizing granular ROAS metrics
Airbridge automated cost integrations across Buddy.ai's numerous marketing platforms, enabling seamless and detailed ROAS analysis. The platform’s calculated metrics, such as CPI, Total Channel ROAS, Total Channel Costs, and Total App+Web Revenue, provided Buddy.ai with the insights needed to save and focus reports on their specific business needs. This capability allowed for easy analysis of CPI, ROAS, and costs per country and channel, identifying top-performing campaigns and enabling more efficient budget allocation.
Results
With Airbridge, Buddy.ai optimized ad campaigns and costs, allowing them to further invest in their mission to make language learning fun and accessible for 500 million children globally.
