Myrealtrip Connected Affiliate Results Across Web and App, Growing Partner Sales 100x

About Myrealtrip

Myrealtrip is a travel super app where users can book everything they need for a trip, like flights, accommodations, tours, and activities, all in one place, guided by its vision of "fully connecting the travel experience." Myrealtrip started in 2012 as a marketplace for local guided tours, helped make independent travel mainstream in Korea, and has since grown into a platform offering travel products in 1,500 cities around the world.

With 10 million total sign-ups and 5 million monthly active users (MAU), Myrealtrip has become one of Korea's leading travel platforms. In 2025, it recorded about KRW 2.3 trillion in annual gross merchandise value (GMV) and KRW 112 billion in revenue, up 26% year over year. While its core businesses, including flights, accommodations, tours, and activities, continue to grow steadily, Myrealtrip is also expanding into new platform-based businesses such as affiliate marketing and B2B.

Overview

In 2023, Myrealtrip launched an affiliate marketing program called Marketing Partner. Today, about 30,000 partners promote Myrealtrip on channels like Naver Blog and Instagram, and the program has recently expanded to include corporate partners such as ad networks.

Myrealtrip built Airbridge's Tracking Link Creation API into its in-house affiliate marketing system, creating a measurement setup that covers both web and app. Because every partner link now goes through Airbridge, bookings made in the app can also be credited to partners. As a result, sales driven by marketing partners grew more than 100x compared to the program's first month. Myrealtrip then used Airbridge macros and postbacks to let corporate partners manage their own links and optimize retargeting. The number of corporate partners grew by more than 500%, and sales driven by corporate partners increased about 5x.

Challenge

Measuring affiliate results that happened in the app

Myrealtrip launched its Marketing Partner affiliate program in 2023. Partners share links to travel products on their blogs or social media, and they receive 50% of Myrealtrip's revenue from any booking made through those links. To track which partner's link generated each booking and pay partners accordingly, Myrealtrip built its own system called MyLink.

In the early days, however, the program could only measure results on the web. If a user clicked a partner's link and then completed the booking in the app, that booking couldn't be attributed to the partner, which made it hard to fully reward partners for their work. To truly grow the Marketing Partner program, Myrealtrip first needed a way to measure web and app together.

Link management limits as partner types expanded

Myrealtrip wanted to grow the program beyond individual creators to include corporate partners such as ad networks. While an individual creator shares links on a single channel of their own, a corporate partner promotes Myrealtrip's travel products across many external placements it owns or has access to. This helps Myrealtrip reach audiences on placements it would find hard to reach on its own.

Corporate partners needed links that pointed to different destinations for each placement, product, and campaign, and they wanted to optimize retargeting based on data from the users they brought in. But creating tracking links on their own required separate permissions, and giving those permissions to every ad partner wasn't realistic. If Myrealtrip had to issue each link manually, it couldn't respond to partner requests quickly, and the operational workload would keep growing.

Solution

Building a web-and-app settlement infrastructure with Airbridge tracking links

Note: AI-translated from Korean for reference only. The original app is in Korean.

In 2024, Myrealtrip built the Airbridge Tracking Link Creation API into MyLink. From then on, every link issued to partners was designed to go through Airbridge: users who have the app installed are sent to the app, and everyone else is sent to the web.

Myrealtrip adds partner ID parameters to each tracking link to identify which partner's link drove the traffic, and it uses Airbridge's attribution results as the baseline data for determining each partner's contribution. MyLink then applies Myrealtrip's own rules, such as commission rates by category, adjustments for cancellations and refunds, and settlement dates, to finalize the payout. With this setup, Myrealtrip can now credit partners for bookings made in the app, too.

For partners, app bookings that were previously untracked now count toward their earnings, so their payouts increased and they had a clear reason to stay in the program. Sales driven by marketing partners have grown more than 100x since launch.

"When we could only track on the web, we couldn't credit partners for the bookings they generated in the app. By building Airbridge tracking links into our in-house affiliate marketing system, we can now see web and app results against a single standard. Partner earnings went up, and the program grew along with them. The biggest change is that we can now do things that used to be hard to even try."

Sanghee Oh, Business Development Manager, Marketing Partner Team

Supporting corporate partners' link management and campaign optimization with Airbridge macros and postbacks

With Airbridge, Myrealtrip was able to expand its Marketing Partner program, which had centered on individual creators, into a B2B business for corporate partners. Ad networks that run many external placements need a near-unlimited number of link variations, plus conversion event data for retargeting. Airbridge handles both at the system level, so partners can put them to use directly. Since launching B2B Marketing Partner, Myrealtrip has seen the number of corporate partners grow by more than 500%, and sales driven by corporate partners have increased about 5x.

Myrealtrip used two features. The first is Airbridge macros. When you add a variable to a tracking link's deep link, that value is filled in when the link is clicked, which determines the final destination. Myrealtrip applied macros to the deep link path to create template links for its partners. Without requesting a new link, partners can simply change the value that fills the macro to send users to whichever screen they want, such as a product detail page, a promotion, or the home screen. This lets them freely manage links for their own placements and campaigns, no separate account permissions required.

Next, Myrealtrip used Airbridge postbacks to send conversion event data to partners in real time. Partners use this data to optimize their campaigns, for example through retargeting and building lookalike audiences. The better their campaigns performed, the more exposure Myrealtrip's products received.

Final Thoughts

Myrealtrip built a system that accurately measures partner results across web and app, and on that foundation expanded its Marketing Partner program from individual creators to corporate partners. Airbridge served as the infrastructure for measuring partner performance along the way, and it is now used across Myrealtrip's marketing, including CRM and performance marketing. Recently, Myrealtrip adopted Airbridge MCP, so not only marketers but also business managers and developers can interpret and use the data they need on their own.