Blog

Insights, best practices, and industry trends from the Airbridge team.

Maximize ROI in a privacy-first world with Airbridge’s MMM Studio

Airbridge’s MMM Studio introduces an era of hassle-free, privacy-resilient measurement. Embrace a new level of success in the evolving landscape of mobile marketing.

May 25, 2023|5 min read

Boost your subscription revenue through Airbridge integration with Adapty

Airbridge is now integrated with Adapty! Find out how you can add an extra layer of depth to your subscription app analysis.

Apr 10, 2023|2 min read

Power up your customer engagement with advanced Airbridge-Braze integration

Airbridge has strengthened its partnership with Braze, a leading comprehensive customer engagement platform! Use attribution data to personalize your communication with users and boost ROI.

Feb 15, 2023|2 min read

How Marketing Mix Modeling (MMM) Enables Privacy-First Measurement

Find out what marketing mix modeling is and why you need to add Airbridge MMM to your measurement stack to stay ahead in the game.

Dec 12, 2022|8 min read

Airbridge Now Integrated With RevenueCat to Maximize Your Revenue Tracking

Analyze which channel contributed the most to subscription revenue through the Airbridge x RevenueCat integration.

Dec 5, 2022|1 min read

Introducing Our Updated Retention Report

We proudly announce the official rollout of the Retention Report in Airbridge. The Airbridge Retention Report is equipped with behavioral cohort analysis and provides more options for Groupby and Filter selection, which will show how well your users are engaged with your app.

Nov 15, 2022|3 min read

Airbridge’s Unified Measurement Stack: Marketer-Centric Approach to LTA, MTA and MMM

Break through this privacy-first era with the help of Airbridge’s Unified Measurement Stack. Learn more about the next-generation attribution to take your marketing to the next level.

Sep 28, 2022|10 min read

Integrate Airbridge with SearchAds.com for a deeper analysis of your Apple Search Ads campaigns

Airbridge is now an official partner of SearchAds. Seamlessly transmit conversion data via API to automate keyword scaling and bulk editing. Save hours of manual work and scale your app’s reach using actionable insights from this powerful integration.

Sep 26, 2022|2 min read

Four Steps to Successful QR Code Marketing

Here’s your guide for successful QR code marketing. Maximize your marketing effectiveness using Airbridge’s trackable QR codes with deep linking capabilities.

Aug 31, 2022|7 min read

Why Every Marketer Should Use Branded Links

Check out how Airbridge’s branded links can help you. Strengthen brand-building efforts, attribute marketing performance, and create a seamless user experience with deep linking.

Aug 19, 2022|8 min read

How to optimize Direct Response Marketing with Touchpoints Overlap Report

Check out this post to learn how to optimize your Direct Response Marketing performances by using Airbridge’s Touchpoint Overlap Report. Start saving inefficient ad spendings by discovering which channel audiences overlap!

Jun 16, 2022|4 min read

Five convenient features for mobile app measurement

Airbridge is a mobile attribution solution with an intuitive UI/UX that allows users to conveniently analyze the desirable marketing data. Check Airbridge's five features that can dramatically improve the convenience of Airbridge users.

Jun 7, 2022|8 min read

Introducing Luft - Airbridge’s in-house OLAP Database

Airbridge developed an OLAP database that focuses on user behavior to provide real-time analytics. Let’s take a closer look at how Luft works to offer cohort analysis and real-time reports.

May 19, 2022|9 min read

Airbridge becomes TikTok’s Mobile Measurement Partner (MMP)

Airbridge is now an official TikTok Mobile Measurement Partner (MMP)! Optimize your TikTok campaigns with advanced features like App Event Optimization (AEO) and In-App Event Postbacks. Accurately measure performance and maximize ROI across TikTok and Pangle through Airbridge.

Jun 24, 2021|2 min read

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