WellMe Revenue & Ads
A wellness tracker for logging heart rate, blood pressure, oxygen, glucose and weight in one place.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readFast riser
Est. monthly revenue
$74K
↑ 38.0% vs prev. period
Downloads / month
42K
↑ 31.6% vs prev. period
Rating
4.4
840 ratings · Lifestyle
Meta ads running
72
274 found · median 30
WellMe revenue and downloads trend
Est. monthly revenue
$75K ↑ 71.5% in 90 days
Dec 25, 2025: $15KOct 18, 2026
Monthly downloads
43K ↑ 398.9% in 90 days
Dec 25, 2025: 3.0KOct 18, 2026
Daily estimates from AppKittie, 283 days ending Oct 18, 2026. Revenue changed +395% and downloads +1340% over the period. Meta ads live went from 0 to 54 between Aug 24, 2026 and Oct 17, 2026.
WellMe Meta ads: 72 active, longest running 68 days
Top 13 by days live out of 274 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#168 days liveWeb linkAd copy“【Alerta de Salud】¡90% de enfermedades graves como la hipertensión y la glucosa alta tienen una ‘fase silenciosa’!”Why it worksSpanish health alert about the silent phase of high blood pressure and glucose; video to the web, 68 days.
#268 days liveWeb linkAd copy“【Alerta de Salud】¡90% de enfermedades graves como la hipertensión y la glucosa alta tienen una ‘fase silenciosa’!”Why it worksThe same health alert line on a second video, also sent to the web for 68 days.
#368 days liveWeb linkAd copy“【Alerta de Salud】¡90% de enfermedades graves como la hipertensión y la glucosa alta tienen una ‘fase silenciosa’!”Why it worksA third copy of the silent phase warning, video to the web, running 68 days.
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One Spanish Health Alert Behind a Fast Climb
WellMe is a health tracking app from Urbanwall Mobile Limited for logging heart rate, blood pressure, glucose and weight. As of Oct 2026 it makes an estimated $74K a month on an estimated 42K downloads. Estimated downloads rose 1340.4% over 283 days, and all 13 of its top ads use one and the same Spanish health alert line.
Key takeaways
- WellMe makes an estimated $74K a month, 1.0x the Lifestyle median of $74K, on downloads 1.4x the median of 30K.
- It runs 72 active Meta ads, 2.4x the category median; live ads went from 0 to 54 in 37 days, with a peak of 75.
- All 13 top ads share one Spanish line about the silent phase of high blood pressure and high glucose, and all go to the web.
- In-app purchases are a $9.99 week, a $15.99 month and a $39.99 year, which costs 21% of 12 monthly payments.
- The latest 32 reviews average 1.94 stars, and 12 of them (37.5%) mention price, trial or subscription.
Full teardown
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Where WellMe spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 45-54, taking 34.3% of spend.
Est. spend
$3K
Reach
222.2K
Avg. CPM
$15.70
Ads delivered
274
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 131.7K | $2,798 | 80.2% |
| Spain | 90.5K | $690.59 | 19.8% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What WellMe does differently
Fourteen months, steep curve
1340.4%
estimated download growth over 283 days
A health scare in Spanish
13 of 13
top ads share one copy line
Three plans and angry reviews
21%
cheapest annual as share of 12 monthly
The measurement gap
72
active Meta ads on one line
1. Fourteen months, steep curve
Launched on Aug 12, 2025, WellMe is 14 months old. Over 283 days the trend shows estimated downloads going from 3.0K to 43K and estimated revenue from $15K to $75K, a 395.1% rise, with both at a peak on Oct 18. The last 90 days alone added 398.9% to downloads. Live Meta ads went from 0 to 54 in 37 days, so paid ads ran alongside the growth. Revenue per download is an estimated $1.76. The store rating, 4.4 across 840 ratings, is still thin for this volume. For WellMe, ratings and retention need to catch up before the ad cost does.
2. A health scare in Spanish
Health alert: serious conditions such as high blood pressure and high glucose have a silent phase. That Spanish line runs on all 13 top ads, all video, all sent to the web, and all have run 68 days. Meta Ad Library spend estimates show who sees it: ages 45 to 54 take 34.3%, 35 to 44 take 24.0%, and 55 to 64 take 20.2%, with an even gender split. The United States takes 80.2% of spend and Spain 19.8%, which may point at Spanish speakers in the US. The copy uses fear of a hidden condition, a strong hook for an older audience. For WellMe, a fear hook in health copy raises the bar for keeping claims modest and accurate.
3. Three plans and angry reviews
Pro Weekly at $9.99, Pro Monthly at $15.99 and Pro Yearly at $39.99 make a short ladder, with the year at 21% of 12 monthly payments and equal to the Lifestyle median annual price. The ladder is simple. The trouble is what users expect: the latest 32 reviews average 1.94 stars, 23 are one star, and several say the app did not measure blood sugar and ask to cancel within the first hour. Ads that promise early warning set an expectation the product may not meet. For WellMe, the ad promise needs to match what the phone can measure, or refunds and reviews will erase the margin.
4. The measurement gap
WellMe runs 72 ads with one Spanish health alert to the web, aimed at older adults in the US and Spain. The question is which audience pays for the $39.99 year, and how many buyers cancel in the first hour once they see what the app can and cannot measure.
How much does WellMe cost?
6 in-app purchases, 3 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $9.99 |
|---|---|
| Monthly | $15.99 |
| Annual | $39.99 |
WellMe vs the Lifestyle median
| WellMe | Median | |
|---|---|---|
| Est. monthly revenue | $74K | $74K |
| Downloads / month | 42K | 30K |
| Meta ads running | 72 | 30 |
| Rating | 4.4 | 4.5 |
| Lowest annual price | $39.99 | $39.99 |
Median of 61 Lifestyle apps with active Meta ads in our set. See the Lifestyle hub ›
What WellMe users say about paying
Of the latest 32 reviews, 12 (37.5%) mention price, trial or subscription and 10 of those are negative, mostly users who say the app did not measure what they expected and asked to cancel.
Latest 32 US reviews, Aug 31, 2025 to Oct 5, 2026
Mention price, trial or subscription
38%12 of 32 reviews, 10 of them 1 or 2 stars
It did not scan my blood sugar. I’d like to cancel my subscription. This is within my first hour of subscribing. I have been an RN for 45 years. I am now 80 yea…
I’m not ready to commit to paying for this app until I decide whether or not it’s worth it for me.
How to measure a playbook like WellMe's
WellMe sends 72 active ads with one fear based line to the web, so the number that matters is how many of those buyers keep paying past the first day.
- 01
Split installs and revenue by country from day one
When an app climbs the charts in several countries at once, each market needs its own numbers. Every report breaks down by country and channel.
- 02
Measure iOS campaigns without the ATT prompt
SKAdNetwork setup is self-serve, so iOS campaigns still report results when users decline tracking.
- 03
Test new channels with a link, not a project
Create a tracking link for each new test (a creator, a subreddit, a newsletter) and compare it with Meta in the same report.
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 283 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 32 US reviews from Apple's public review feed.
- Category medians are computed across 61 Lifestyle apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Lifestyle apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  Tinder Dating AppTinder LLC | $55M | 36 |
| 2 |  Tipsy ChatLIGHTSPEED INTELLIGENCE PTE. LTD. | $11M | 883 |
| 3 |  PUREOnline Classifieds AG | $5M | 18 |
| 4 |  FeeldFeeld Ltd | $4M | 145 |
| 5 |  happnHAPPN SAS | $1M | 117 |
| 44 | WellMeUrbanwall Mobile Limited | $74K | 72 |
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How much does WellMe make?
WellMe makes an estimated $74K a month as of Oct 2026, 1.0x the Lifestyle median of $74K. These are AppKittie estimates, not figures from the developer.
How much does WellMe cost?
In-app purchases are $9.99 a week, $15.99 a month or $39.99 a year on the US App Store.
How many ads does WellMe run?
WellMe runs 72 active Meta ads, 2.4x the Lifestyle median of 30, out of 274 found. Its top ads have run 68 days.
How fast is WellMe growing?
Over 283 days estimated downloads rose 1340.4%, from 3.0K to 43K, and estimated revenue rose 395.1%, from $15K to $75K.
Who sees WellMe's ads?
In Meta Ad Library spend estimates, ages 45 to 54 take 34.3% of spend, and the United States takes 80.2% with Spain at 19.8%.
What do reviews say about WellMe?
The latest 32 reviews average 1.94 stars, with 23 one-star ratings. The store rating is 4.4 across 840 ratings.
Who makes WellMe?
Urbanwall Mobile Limited makes WellMe. It launched on Aug 12, 2025 and was last updated on Sep 1, 2026.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.