FilipinoCupid Revenue & Ads
An international dating app for people who want to meet Filipino singles or share an interest in Filipino culture.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readPricing play
Est. monthly revenue
$100K
↑ 37.4% vs prev. period
Downloads / month
50K
↑ 37.4% vs prev. period
Rating
4.7
23.4K ratings · Lifestyle
Meta ads running
197
201 found · median 30
FilipinoCupid revenue and downloads trend
Est. monthly revenue
$100K ↑ 50.9% in 90 days
Dec 23, 2025: $66KMar 13, 2026
Monthly downloads
40K ↑ 50.9% in 90 days
Dec 23, 2025: 27KMar 13, 2026
Daily estimates from AppKittie, 81 days ending Mar 13, 2026. Revenue changed +51% and downloads +51% over the period. Meta ads live went from 140 to 197 between Sep 6, 2026 and Oct 17, 2026.
FilipinoCupid Meta ads: 197 active, longest running 181 days
Top 12 by days live out of 201 found (5 video and 7 image creatives). Tap any one to open the original in the Meta Ad Library.
#1181 days liveWeb linkAd copy“100% Real Profiles. Join the #1 Filipino dating site and find out why we’ve been the gold standard for over 20 years.”Why it worksVideo promising 100% real profiles on the number one Filipino dating site, 181 days, web.
#2181 days liveWeb linkAd copy“Your local dating pool is a puddle, it’s time for an upgrade! Access 5.5 million potential matches worldwide. 1,000+ new connections made every single hour. Your soulmate is waiting (and probably has a better accent than your ex).”Why it worksVideo saying your local dating pool is a puddle and to upgrade worldwide, 181 days, web link.
#3181 days liveWeb linkAd copy“Over 1,000 new connections are made every hour, don’t be the last one left! Join the world’s largest and most active Filipino dating network. 5.5 million reasons to stop swiping and start dating. 23 years of expertise. Your success story is just one click away.”Why it worksVideo on new connections every hour and not being the last one left, 181 days, web.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Ten Prices, Gold and Platinum, All Expensive
FilipinoCupid: Filipino Dating is an international dating app from Cupid Media Pty Ltd for meeting Filipino singles. As of Oct 2026 it makes an estimated $100K a month from 50K downloads, 1.4x the Lifestyle median, up 37.4% on the previous period. 10 in-app purchases sit at 10 different prices across Gold and Platinum, starting at $24.99 a week and reaching $219.99 a year.
Key takeaways
- 10 in-app purchases at 10 prices: $24.99 or $29.99 a week, $39.99 to $89.99 on monthly items, and $71.90, $142.99 or $219.99 a year.
- 197 active Meta ads, 6.6x the Lifestyle median of 30, plus 448 Apple Search Ads creatives.
- The top 12 ads have run 181 days each and use 10 copy lines. 11 link to the web.
- Estimated lifetime Meta spend is $28K reaching 1.9M people, 92.5% aimed at men and 61.5% in the United States.
- Of 150 reviews on record, averaging 1.8, 52 (34.7%) mention price, trial or subscription and 50 of those are negative.
Full teardown
Unlock 9 more Meta ads
Unlocked. Everything on this page is open now.
Where FilipinoCupid spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 35-44, taking 27.8% of spend.
Est. spend
$28K
Reach
1.9M
Avg. CPM
$14.68
Ads delivered
201
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 798.7K | $16,972 | 61.5% |
| United Kingdom | 249.7K | $3,308 | 12.0% |
| Italy | 227.4K | $1,619 | 5.87% |
| Germany | 115.7K | $1,243 | 4.50% |
| Spain | 114.8K | $876.04 | 3.18% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What FilipinoCupid does differently
Gold and Platinum, by the week
3.1x
spread across 3 annual prices
Ten lines for one buyer
10
copy lines across the 12 top ads
Reviews about scammers
1.8
average of 150 reviews on record
The measurement gap
11 of 12
top ads link to the web
1. Gold and Platinum, by the week
Every one of FilipinoCupid's 10 in-app purchases has its own price. Gold and Platinum memberships come in 1 week, 1 month, 3 month and 12 month terms: $24.99 or $29.99 a week, $39.99, $45.99, $59.90, $77.99 and $89.99 on monthly and 3 month items, and $71.90, $142.99 or $219.99 for a year, a 3.1x annual spread. The cheapest year costs 15% of twelve monthly payments, which makes the monthly price an anchor that few should choose. All of it sits far above the Lifestyle annual median of $39.99. A paid tier in dating is mostly about who can message whom. FilipinoCupid's two tier ladder works, but its expensive weekly entry points draw the worst reviews.
2. Ten lines for one buyer
The 12 top ads have all run 181 days, launched together, and carry 10 different lines. One promises 100% real profiles from the number one Filipino dating site and gold standard for two decades. Another says your local dating pool is a puddle and it is time for an upgrade. Others talk about adventure, a future mother in law, millions of singles worldwide and better odds than finding a matching sock. 7 are image and 5 video, 11 link to the web and 4 use hashtags. The buyer is narrow, 92.5% of estimated Meta spend goes to men, so the variety tests angles on one person. With a single buyer type, FilipinoCupid can test angles without splitting its audience.
3. Reviews about scammers
The store rating is 4.7 from 23.4K ratings, but the 150 reviews on record average 1.8, with 115 one star. 52 mention price, trial or subscription and 50 of those are negative. The quotes are about value for money: paying members say most contacts ask to move to another chat app and then ask for money, and some never met a real person in months. When the premium price is high and the product is trust, fake profiles turn every charge into a grievance. FilipinoCupid's promise of 100% real profiles needs visible verification behind it, or the gap shows up in reviews and refunds.
4. The measurement gap
FilipinoCupid sends 11 of its 12 top ads to the web and sells Gold and Platinum from $24.99 a week to $219.99 a year. The question is which line and which market bring men who keep a 12 month Platinum plan, rather than one week buyers who leave a one star review.
How much does FilipinoCupid cost?
10 in-app purchases, 10 distinct prices, annual plans from $71.90 to $219.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $24.99 · $29.99 |
|---|---|
| Monthly | $39.99 · $45.99 · $59.90 · $77.99 · $89.99 |
| Annual | $71.90 · $142.99 · $219.99 |
FilipinoCupid vs the Lifestyle median
| FilipinoCupid | Median | |
|---|---|---|
| Est. monthly revenue | $100K | $74K |
| Downloads / month | 50K | 30K |
| Meta ads running | 197 | 30 |
| Rating | 4.7 | 4.5 |
| Lowest annual price | $71.90 | $39.99 |
Median of 61 Lifestyle apps with active Meta ads in our set. See the Lifestyle hub ›
What FilipinoCupid users say about paying
Of 150 reviews on record, averaging 1.8, 52 (34.7%) mention price, trial or subscription and 50 are negative, mostly paying members describing scammers and fake profiles.
Latest 150 US reviews, Jul 1, 2025 to Oct 9, 2026
Mention price, trial or subscription
35%52 of 150 reviews, 50 of them 1 or 2 stars
I’m not kidding, this really is the worst dating app available from the App Store! It’s a total money grab! If you don’t pay for the premium service, you’re bom…
100%, not just a few, of the women always ask to go to another chat app, butter you up then asks for money. Waste of time and effort. However the biggest pimp o…
How to measure a playbook like FilipinoCupid's
FilipinoCupid runs 197 active Meta ads with 10 lines, 11 of 12 top ones to the web, and sells plans to $219.99. Measuring it means tying each line to men who renew Platinum.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 81 days ending Mar 13, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 150 US reviews from Apple's public review feed.
- Category medians are computed across 61 Lifestyle apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Lifestyle apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  Tinder Dating AppTinder LLC | $55M | 36 |
| 2 |  Tipsy ChatLIGHTSPEED INTELLIGENCE PTE. LTD. | $11M | 883 |
| 3 |  PUREOnline Classifieds AG | $5M | 18 |
| 4 |  FeeldFeeld Ltd | $4M | 145 |
| 5 |  happnHAPPN SAS | $1M | 117 |
| 39 | FilipinoCupidCupid Media Pty Ltd | $100K | 197 |
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How much does FilipinoCupid make?
An estimated $100K a month as of Oct 2026, 1.4x the Lifestyle median of $74K, up 37.4% on the previous period. These are AppKittie estimates, not figures reported by Cupid Media Pty Ltd.
How much does FilipinoCupid cost?
It lists 10 in-app purchases at 10 prices on the US App Store: Gold and Platinum from $24.99 a week to $89.99 on monthly items, and $71.90 to $219.99 a year.
How many ads does FilipinoCupid run?
197 active Meta ads as of Oct 2026, out of 201 found, 6.6x the Lifestyle median, plus 448 Apple Search Ads creatives.
Who does FilipinoCupid advertise to?
Men: 92.5% of estimated Meta spend targets men and 27.8% the 35 to 44 group. The United States takes 61.5%.
How fast is FilipinoCupid growing?
Revenue and downloads rose 37.4% on the previous period. In an 81 day trend window both grew 50.9%.
Who makes FilipinoCupid?
Cupid Media Pty Ltd makes FilipinoCupid. It launched on Jan 25, 2022, is 57 months old and holds a 4.7 rating from 23.4K reviews.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.