Breeze Revenue & Ads
A self-discovery app with personality and trauma tests, guided journaling, calming games and daily routines for adults.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readPricing play
Est. monthly revenue
$110K
↑ 1.6% vs prev. period
Downloads / month
99K
↑ 1.6% vs prev. period
Rating
4.5
73.8K ratings · Lifestyle
Meta ads running
73
243 found · median 30
Breeze revenue and downloads trend
Est. monthly revenue
$100K ↓ 2.4% in 90 days
Dec 24, 2025: $88KOct 17, 2026
Monthly downloads
80K ↓ 13.2% in 90 days
Dec 24, 2025: 79KOct 17, 2026
Daily estimates from AppKittie, 296 days ending Oct 17, 2026. Revenue changed +14% and downloads +2% over the period. Meta ads live went from 220 to 102 between Aug 25, 2026 and Oct 17, 2026.
Breeze Meta ads: 73 active, longest running 325 days
Top 13 by days live out of 243 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1325 days liveAd copy“El trauma impacta tu vida de muchas maneras. Toma la Prueba de Trauma para superar y sanar tus heridas internas. breeze.onelink.me/2oJM/6mvapu03”Why it worksSpanish video inviting a trauma test to heal inner wounds, the oldest top ad at 325 days.
#2252 days liveAd copy“O trauma impacta a sua vida de muitas maneiras. Faça o Teste de Trauma para superar e curar as suas feridas interiores. breeze.onelink.me/2oJM/6mvapu03”Why it worksPortuguese version of the same trauma test offer, video, live for 252 days.
#3233 days liveAd copy“Vivre dans un environnement toxique laisse des cicatrices durables sur votre santé mentale Faites le premier pas vers la guérison, passez le test de traumatisme maintenant breeze.onelink.me/2oJM/6mvapu03”Why it worksFrench video on scars from a toxic environment, urging a trauma test, 233 days live.
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Trauma Test Ads, Weekly Plans and a Billing Backlash
Breeze: Self-Discovery Buddy is a Lifestyle app from Basenji Apps Limited that sells personality, pattern and trauma tests, plus journaling and calming games. As of Oct 2026 it makes an estimated $110K a month on an estimated 99K downloads, 1.5x the Lifestyle median revenue. Its playbook is a quiz funnel: all 13 top Meta ads are videos that invite people to take a trauma test, and the oldest has run 325 days in Spanish.
Key takeaways
- 73 active Meta ads out of 243 found, 2.4x the Lifestyle median of 30. All 13 top ads are video, with a median age of 215 days.
- The copy sells a test, not an app: trauma tests in Spanish, Portuguese, French and English, with 7 distinct lines across the top 13 and 0 mentioning a free offer.
- 10 in-app purchases at 8 prices, including 4 weekly prices from $6.99 to $9.99, $11.99 monthly and $29.99 or $59.99 annual. The cheapest annual is 21% of 12 monthly payments.
- Meta Ad Library spend estimates show $202K lifetime Meta spend reaching 16.0M people, 71.9% aimed at women, 38.3% at ages 25-34 and 37.7% at 18-24. The United States takes 55.5% of spend.
- Reviews flag the cost of the funnel: 177 of the latest 200 mention price, trial or subscription (88.5%), 174 of them negative, and the window averages 1.29 stars.
Full teardown
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Where Breeze spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 38.3% of spend.
Est. spend
$202K
Reach
16.0M
Avg. CPM
$12.62
Ads delivered
248
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 5.3M | $111,958 | 55.5% |
| France | 2.1M | $20,619 | 10.2% |
| Spain | 1.4M | $10,627 | 5.27% |
| United Kingdom | 1.1M | $14,146 | 7.02% |
| Germany | 844.7K | $9,073 | 4.50% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Breeze does differently
Four weekly prices, one cheap annual
21%
cheapest annual as share of 12 monthly
Sell the test, not the app
13 of 13
top ads are videos selling a test
Young women, US budget first
71.9%
of estimated Meta spend aimed at women
The measurement gap
88.5%
of recent reviews mention paying
1. Four weekly prices, one cheap annual
Breeze lists 10 in-app purchases at 8 distinct prices, and the weekly tier carries most of them: $6.99, $7.99, $8.49 and $9.99. A single monthly price of $11.99 sits above, while the annual plan costs $29.99 or $59.99, a 2.0x spread, with the cheapest annual equal to 21% of 12 monthly payments. That gap pushes a committed user toward the year and lets weekly prices capture people who arrive hot from a quiz. A $4.99 item named Well-Being Guide looks like a low-cost entry product. The cost shows up in reviews, where 177 of the latest 200 mention price, trial or subscription. Breeze's ladder works only if the weekly price is shown before the charge, not after it, since that is where the complaints start.
2. Sell the test, not the app
Every one of the top 13 Meta ads is a video, and every one sells a test rather than the product. The oldest, in Spanish, invites viewers to take a trauma test to heal inner wounds and has run 325 days. Portuguese and French versions follow at 252 and 233 days, and the most repeated English line, about blocked inner memories from a dysfunctional family, appears 4 times. Only 7 distinct lines cover all 13, and 0 mention a free offer. A test promises a personal result, which is a stronger hook than a feature list for a self-discovery product. Breeze sells the answer to a question the viewer already asks, then translates the lines that win.
3. Young women, US budget first
Meta Ad Library spend estimates put Breeze's lifetime Meta spend at $202K, reaching 16.0M people. 71.9% of that budget targets women and 25.9% men. Age skews young: 38.3% goes to 25-34 and 37.7% to 18-24, with 13.7% at 35-44. The United States takes an estimated 55.5% of spend from 33.0% of reach. That split suggests the US pays the bills and Europe tests copy at lower cost, which fits the translated trauma ads. Breeze tests lines across several markets and puts the largest share of spend in the United States.
4. The measurement gap
Breeze runs 73 Meta ads that sell a trauma test in 4 languages, then asks for $6.99 to $9.99 a week, and 177 of its latest 200 reviews mention price, trial or subscription. The open question is which quiz ad and which country bring subscribers who stay past the first weekly charge, and which bring refund requests and 1-star reviews.
How much does Breeze cost?
10 in-app purchases, 8 distinct prices, annual plans from $29.99 to $59.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $6.99 · $7.99 · $8.49 · $9.99 |
|---|---|
| Monthly | $11.99 |
| Annual | $29.99 · $59.99 |
| Other | $4.99 |
Breeze vs the Lifestyle median
| Breeze | Median | |
|---|---|---|
| Est. monthly revenue | $110K | $74K |
| Downloads / month | 99K | 30K |
| Meta ads running | 73 | 30 |
| Rating | 4.5 | 4.5 |
| Lowest annual price | $29.99 | $39.99 |
Median of 61 Lifestyle apps with active Meta ads in our set. See the Lifestyle hub ›
What Breeze users say about paying
Of the latest 200 reviews (Sep 2 to Oct 16, 2026), 177 mention price, trial or subscription, 88.5% of the sample, and 174 of those are negative, many about charges after a quiz. The window averages 1.29 stars.
Latest 200 US reviews, Sep 2, 2026 to Oct 16, 2026
Mention price, trial or subscription
88%177 of 200 reviews, 174 of them 1 or 2 stars
I was getting excited about this and what they claimed they offered through their service. Then it asked me to pay what I could and it ranged from $1 to $19 and…
I was directed to this app after taking a quiz on social media and paid one dollar for quiz results I should have known that something was wrong right there but…
How to measure a playbook like Breeze's
Breeze runs one trauma test offer in Spanish, Portuguese, French and English across 73 active ads. Tying each language to a $29.99 annual or a $9.99 weekly renewal, not a quiz completion, is the measurement job.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 296 days ending Oct 17, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 61 Lifestyle apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Lifestyle apps by estimated revenue
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|---|---|---|---|
| 1 |  Tinder Dating AppTinder LLC | $55M | 36 |
| 2 |  Tipsy ChatLIGHTSPEED INTELLIGENCE PTE. LTD. | $11M | 883 |
| 3 |  PUREOnline Classifieds AG | $5M | 18 |
| 4 |  FeeldFeeld Ltd | $4M | 145 |
| 5 |  happnHAPPN SAS | $1M | 117 |
| 33 | BreezeBasenji Apps Limited | $110K | 73 |
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How much does Breeze make?
Breeze makes an estimated $110K a month on about 99K monthly downloads as of Oct 2026, by AppKittie estimates. That is 1.5x the Lifestyle category median of $74K.
How much does Breeze cost?
Breeze lists 10 in-app purchases at 8 prices: weekly plans at $6.99, $7.99, $8.49 or $9.99, $11.99 a month, and $29.99 or $59.99 a year. A $4.99 Well-Being Guide is also listed.
How many ads does Breeze run?
73 active Meta ads out of 243 found, 2.4x the Lifestyle median of 30. All 13 top ads are video, and the oldest has run 325 days.
How fast is Breeze growing?
Over the 296 days to Oct 17, 2026, estimated revenue rose 14.2% from $88K to $100K a month, while estimated downloads rose 1.5% from 79K to 80K. The 30-day download change is -17.7%.
What do Breeze ads say?
The top 13 use 7 copy lines, all built around tests: a trauma test in Spanish, Portuguese and French, plus English lines about blocked inner memories and hidden behavior patterns.
Which audience does Breeze target?
By Meta Ad Library spend estimates, 71.9% of lifetime Meta spend targets women, 38.3% goes to ages 25-34 and 37.7% to 18-24. The United States takes 55.5% of spend.
Who makes Breeze?
Basenji Apps Limited publishes Breeze. It launched on Apr 3, 2019, making it 90 months old, and was last updated Oct 7, 2026.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.