Melooha Revenue & Ads
An AI Vedic astrology app that answers questions about career, love and life from a user's birth details.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPaid scale
Est. monthly revenue
$126K
↑ 409.4% vs prev. period
Downloads / month
60K
↑ 409.5% vs prev. period
Rating
4.1
3.0K ratings · #32 in New Zealand
Meta ads running
466
670 found · median 30
Melooha revenue and downloads trend
Est. monthly revenue
$86K ↑ 422.9% in 90 days
Nov 23, 2025: $17KMar 13, 2026
Monthly downloads
50K ↑ 422.9% in 90 days
Nov 23, 2025: 9.7KMar 13, 2026
Daily estimates from AppKittie, 100 days ending Mar 13, 2026. Revenue changed +418% and downloads +417% over the period. Meta ads live went from 260 to 466 between Aug 26, 2026 and Oct 18, 2026.
Melooha Meta ads: 466 active, longest running 276 days
Top 12 by days live out of 670 found (11 video and 1 image creatives). Tap any one to open the original in the Meta Ad Library.
#1276 days liveWeb linkAd copy“BREAKING: Astrology app that gives insane clarity & actionable guidance. First question is FREE!”Why it worksBREAKING video promising insane clarity and a free first question, 276 days, linked to the web.
#2265 days liveApp StoreAd copy“ATTENTION: Astrology app that actually gives you clarity & actionable next steps. First question is absolutely FREE.”Why it worksATTENTION video on clarity and actionable next steps, first question absolutely free, 265 days, App Store.
#3233 days liveWeb linkAd copy“BREAKING: Astrology app that gives insane clarity & actionable guidance. First question is FREE!”Why it worksRepeat of the BREAKING clarity line with a free question, 233 days live, sent to the web.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Breaking News Hooks and a Free First Question
Melooha: Trusted Astrology App is an AI Vedic astrology app from Astroverse Technologies Pvt. Ltd. that answers personal questions from birth details. As of Oct 2026 it makes an estimated $126K a month from 60K downloads, up 409.4% on the previous period. News style openers like BREAKING, ATTENTION and ALERT sell a free first question, with 8 of the 12 top ads saying free, across 466 active Meta ads.
Key takeaways
- 466 active Meta ads, 15.5x the Lifestyle median of 30, out of 670 found, plus 63 Apple Search Ads creatives.
- 8 of the 12 top ads promise the first question is free, and most open with BREAKING, ATTENTION or ALERT. 11 are video.
- 10 in-app purchases at 9 prices from $4.99 to $319.99, sold as Questions, Reports and Compatibility packs, not as a subscription.
- Estimated Meta spend is $6K, with 52.0% on ages 25 to 34, 55.4% on women and 64.8% in the United States.
- Estimated revenue per download is $2.1, and the app holds a 4.1 rating from 3.0K reviews at 32 months old.
Full teardown
Unlock 9 more Meta ads
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Where Melooha spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 52.0% of spend.
Est. spend
$6K
Reach
432.4K
Avg. CPM
$14.54
Ads delivered
670
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 191.6K | $4,071 | 64.8% |
| United Kingdom | 60.3K | $799.36 | 12.7% |
| Ireland | 24.1K | $252.98 | 4.02% |
| Germany | 23.1K | $248.35 | 3.95% |
| Italy | 16.6K | $118.43 | 1.88% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Melooha does differently
News hooks on a free sample
8 of 12
top ads say the first question is free
Packs instead of a plan
$319.99
top price among 9 in-app purchase prices
Volume rising fast
15.5x
active Meta ads versus the Lifestyle median
The measurement gap
4 of 12
top ads send users to the web
1. News hooks on a free sample
BREAKING: an astrology app that gives insane clarity and actionable guidance, first question is free. That line runs on 4 of the top 12 ads, and close variants open with ATTENTION or ALERT and promise clarity, timing and next steps. 8 of the 12 say free. The format borrows the look of a news alert to stop the scroll, then lowers the cost of trying to zero with one free answer. Later variants drop the hook and list topics instead: love, money, career, family, wealth. 11 of the 12 are video and the oldest has run 276 days. Melooha's free first question lets the product prove itself before any price appears.
2. Packs instead of a plan
Melooha lists 10 in-app purchases at 9 prices, and none is a subscription. The products are packs, Questions, Reports and Compatibility, priced at $4.99, $6.99, $7.99, $9.99, $19.99, $39.99, $79.99, $159.99 and $319.99. Each step above $9.99 roughly doubles, which reads like bigger bundles of questions at a volume discount. A pack model matches how people use astrology: in bursts around a decision about a job or a relationship, not every week. It also avoids the cancellation anger that a recurring charge brings. Melooha sells credits in doubling bundles, starting with one free unit and a cheap first pack, which fits demand that comes in episodes.
3. Volume rising fast
Active Meta ads climbed from 260 to 466 over 37 days of tracking, a 79.2% rise, reaching a peak of 467 on Oct 17, 2026. That is 15.5x the Lifestyle median of 30, and the account also holds 63 Apple Search Ads creatives. Revenue rose 409.4% on the previous period to an estimated $126K. Links split 8 to the App Store and 4 to the web, so part of the traffic lands on a web page first. In Meta Ad Library estimates, the United States takes 64.8% of spend and the United Kingdom 12.7%, and ages 25 to 34 take 52.0%. Melooha scales by adding variants of a proven hook rather than new concepts.
4. The measurement gap
Melooha gives away the first question, then sells packs from $4.99 to $319.99, and sends 4 of its 12 top ads to the web instead of the App Store. The question is which hook and which landing path bring users who buy a large pack after the free answer, not just one $4.99 question.
How much does Melooha cost?
10 in-app purchases, 9 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Other | $4.99 · $6.99 · $7.99 · $9.99 · $19.99 · $39.99 · $79.99 · $159.99 · $319.99 |
|---|
Melooha vs the Lifestyle median
| Melooha | Median | |
|---|---|---|
| Est. monthly revenue | $126K | $74K |
| Downloads / month | 60K | 30K |
| Meta ads running | 466 | 30 |
| Rating | 4.1 | 4.5 |
Median of 61 Lifestyle apps with active Meta ads in our set. See the Lifestyle hub ›
What Melooha users say about paying
Latest 200 US reviews, Apr 20, 2025 to Aug 6, 2026
Mention price, trial or subscription
0%1 of 200 reviews, 1 of them 1 or 2 stars
I tried this app thoroughly and paid for questions and reports too, I am an actual paying customer who will never pay them again. Starting few interactions were…
How to measure a playbook like Melooha's
Melooha runs 466 active Meta ads on a free first question, split between the App Store and the web, and sells packs up to $319.99. Measuring it means linking each hook to pack size.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 100 days ending Mar 13, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 61 Lifestyle apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Lifestyle apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
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| 1 |  Tinder Dating AppTinder LLC | $55M | 36 |
| 2 |  Tipsy ChatLIGHTSPEED INTELLIGENCE PTE. LTD. | $11M | 883 |
| 3 |  PUREOnline Classifieds AG | $5M | 18 |
| 4 |  FeeldFeeld Ltd | $4M | 145 |
| 5 |  happnHAPPN SAS | $1M | 117 |
| 32 | MeloohaAstroverse Technologies Private Limited | $126K | 466 |
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SincerelyFrequently asked questions about Melooha
How much does Melooha make?
An estimated $126K a month as of Oct 2026, 1.7x the Lifestyle median of $74K, up 409.4% on the previous period. These are AppKittie estimates, not figures reported by Astroverse Technologies Pvt. Ltd.
How much does Melooha cost?
Melooha is free to download, and the first question is free. It lists 10 in-app purchases at 9 prices from $4.99 to $319.99, sold as Questions, Reports and Compatibility packs.
How many ads does Melooha run?
466 active Meta ads as of Oct 2026, 15.5x the Lifestyle median, plus 63 Apple Search Ads creatives. The oldest top ad has run 276 days.
What do Melooha ads say?
Most open with BREAKING, ATTENTION or ALERT and promise clarity on life questions. 8 of the 12 top ads say the first question is free.
How fast is Melooha growing?
Revenue and downloads rose 409.4% on the previous period. In a 100 day trend window downloads grew 417.4% from 9.7K to 50K.
Where is Melooha most popular?
Its only tracked category rank is #32 in New Zealand, while the United States takes 64.8% of its estimated Meta spend.
Who makes Melooha?
Astroverse Technologies Pvt. Ltd. makes Melooha. It launched on Feb 1, 2024, is 32 months old and holds a 4.1 rating from 3.0K reviews.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.