Sibelius Revenue & Ads
Professional music notation software on iPad and iPhone for composers, arrangers and educators.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPaid scale
Est. monthly revenue
$20K
↑ 26.9% vs prev. period
Downloads / month
8K
↑ 26.9% vs prev. period
Rating
4.5
2.0K ratings · Music
Meta ads running
45
238 found · median 8
Sibelius revenue and downloads trend
Est. monthly revenue
$20K ↑ 32.2% in 90 days
Nov 19, 2025: $15KMar 13, 2026
Monthly downloads
14K ↑ 32.2% in 90 days
Nov 19, 2025: 10KMar 13, 2026
Daily estimates from AppKittie, 112 days ending Mar 13, 2026. Revenue changed +34% and downloads +34% over the period. Meta ads live went from 41 to 45 between Aug 24, 2026 and Oct 18, 2026.
Sibelius Meta ads: 45 active, longest running 117 days
Top 13 by days live out of 238 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1117 days liveWeb linkAd copy“Sibelius 2026.5 brings support for VST3 plugins, expanding your playback and sound design possibilities”Why it worksVideo announcing VST3 plugin support for wider playback and sound design, 117 days, web.
#2117 days liveWeb linkAd copy“Sibelius 2026.5 introduces Cloud Sharing Parts, giving you the ability to view all parts and subsets right within your web browser”Why it worksVideo introducing Cloud Sharing Parts to view all parts in a score, 117 days.
#3117 days liveWeb linkAd copy“Sibelius 2026.2 is here with a brand-new Dark Theme and so much more”Why it worksVideo showing a brand-new Dark Theme and other updates, 117 days, web link.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Release Notes as Ads for Notation Software
Sibelius, from Avid Technology Inc, is professional music notation software for composers, arrangers and educators. As of Oct 2026 it makes an estimated $20K a month in the App Store on an estimated 8K downloads, with revenue up 26.9%. 45 live Meta ads, 5.3x the Music median, read like release notes, VST3 support, Cloud Sharing Parts and a new Dark Theme.
Key takeaways
- 45 Meta ads are live, 5.3x the Music median of 8, with 238 found over time. Live ads peaked at 85 on Sep 20, 2026.
- All 13 top ads are video linking to the web, with 6 copy lines about new features, vocal synthesis and a university customer story.
- The App Store lists two plans: Sibelius Artist for iOS at $5.99 a month and Sibelius Ultimate for iOS at $12.99 a month. No annual plan is listed.
- Meta Ad Library spend estimates show $987.06 of lifetime spend, with the United States at 64.6%, men at 68.1% and 45-54 year olds at 24.0%.
- The latest 168 reviews average 2.39 stars with 78 one-star. 40 (23.8%) mention price, trial or subscription, and 29 of those are negative.
Full teardown
Unlock 10 more Meta ads
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Where Sibelius spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 45-54, taking 24.0% of spend.
Est. spend
$987.06
Reach
67.7K
Avg. CPM
$14.59
Ads delivered
238
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 30.0K | $637.73 | 64.6% |
| United Kingdom | 10.9K | $144.31 | 14.6% |
| Spain | 3.6K | $27.35 | 2.77% |
| Italy | 3.5K | $25.16 | 2.55% |
| France | 2.5K | $24.49 | 2.48% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Sibelius does differently
Feature updates as the pitch
6
distinct copy lines in the top 13
Two monthly tiers, no year
$5.99
Sibelius Artist monthly price
Paywalled after an update
2.39
average of the latest 168 reviews
The measurement gap
13 of 13
top ads link to the web
1. Feature updates as the pitch
Sibelius advertises like a software company, not an app. The top 3 ads, live 117 days, announce product changes: support for VST3 plugins to expand playback and sound design, Cloud Sharing Parts to view every part inside a score, and a brand-new Dark Theme. Others introduce Cantai, vocal synthesis that sings lyrics in a score, and tell how a Belmont University teacher prepares students with Sibelius. A plain line describes it as notation software for composers, arrangers and educators. All 13 are video and link to the web. Professional buyers want proof of progress, so a changelog works as an ad. For Sibelius, each meaningful release becomes a short demo video.
2. Two monthly tiers, no year
The App Store sells two monthly plans only: Sibelius Artist for iOS at $5.99 and Sibelius Ultimate for iOS at $12.99. There is no annual plan in the store, while the Music median annual price is $42, so Avid likely sells yearly and perpetual licenses on its own site, where all 13 top ads point. On iOS, revenue per download is an estimated $2.5, and revenue is 0.2x the Music median on 0.1x the downloads. The small tier gap gives hobbyists an easy start and pros an upgrade. For Sibelius, cheap mobile tiers bring users in and the web holds long commitments, so both need to feel consistent.
3. Paywalled after an update
The store rating is 4.5 from 2.0K ratings, but the latest 168 reviews average 2.39, with 78 one-star. 40 mention price, trial or subscription, 23.8%, and 29 of those are negative. Reviewers say a recent update paywalled features they had used, that the app let them use everything free for a month and then demanded payment, and that a long-time $5.99 Artist subscriber lost access to basic tools. Notation users invest hours in scores, so losing a feature mid-project feels like losing work. Moving features behind a higher tier without grandfathering is what angers long-time Sibelius users in the reviews.
4. The measurement gap
Sibelius sends all 13 top ads to the web with release-note copy, sells two iOS monthly plans and earns an estimated $20K a month in the App Store. Which feature ad brings a composer who buys Ultimate or a desktop license, and which brings a $5.99 user who leaves after a paywall change? Store estimates cover only the iOS slice.
How much does Sibelius cost?
2 in-app purchases, 2 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $5.99 · $12.99 |
|---|
Sibelius vs the Music median
| Sibelius | Median | |
|---|---|---|
| Est. monthly revenue | $20K | $100K |
| Downloads / month | 8K | 67K |
| Meta ads running | 45 | 8 |
| Rating | 4.5 | 4.6 |
Median of 44 Music apps with active Meta ads in our set. See the Music hub ›
What Sibelius users say about paying
Of the latest 168 reviews, 40 (23.8%) mention price, trial or subscription, and 29 of those are negative, mostly features moved behind a paywall. The window averages 2.39 stars.
Latest 168 US reviews, Jul 29, 2021 to Oct 3, 2026
Mention price, trial or subscription
24%40 of 168 reviews, 29 of them 1 or 2 stars
The software is amazing, using it is easy and intuitive, but with a recent update I have been paywalled from some of my projects with features that are now part…
Ugh, had this app for a couple years now and I pay the 5.99 Sibelius artist subscription. I use it to write basic lead sheets and easy piano arrangements for my…
How to measure a playbook like Sibelius's
Sibelius runs 45 release-note Meta ads to the web and sells iOS plans at $5.99 and $12.99. Measuring it means linking each feature ad to mobile and web purchases.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
From $40/mo · 30 days free · no sales call
How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 112 days ending Mar 13, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 168 US reviews from Apple's public review feed.
- Category medians are computed across 44 Music apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Music apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  PandoraPandora Media, LLC | $15M | 55 |
| 2 |  Amazon MusicAMZN Mobile LLC | $14M | 218 |
| 3 |  DeezerDEEZER SA | $8M | 132 |
| 4 |  SunoSuno Inc. | $7M | 781 |
| 5 |  Ultimate GuitarUltimate Guitar | $3M | 55 |
| 37 | SibeliusAvid Technology Inc | $20K | 45 |
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BangerFrequently asked questions about Sibelius
How much does Sibelius make?
Sibelius makes an estimated $20K a month in the App Store on about 8K monthly downloads as of Oct 2026, by AppKittie estimates. That is 0.2x the Music median of $100K.
How much does Sibelius cost?
The App Store lists Sibelius Artist for iOS at $5.99 a month and Sibelius Ultimate for iOS at $12.99 a month.
How many ads does Sibelius run?
45 active Meta ads as of Oct 2026, 5.3x the Music median of 8, with 238 found over time.
How fast is Sibelius growing?
Headline revenue and downloads are both up 26.9% against the previous period.
Who makes Sibelius?
Avid Technology Inc publishes the app. It launched on Jul 29, 2021, making it 63 months old, and was last updated Feb 25, 2026.
What do Sibelius ads promote?
New features such as VST3 support, Cloud Sharing Parts, a Dark Theme and Cantai vocal synthesis.
Try Airbridge Core free (no sales call)
The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan is $40 a month after 30 free days. Start your free trial.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.