Deezer Revenue & Ads
A music and podcast streamer for listeners in France and Europe, with a personalized Flow mix and song identification.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readPaid scale
Est. monthly revenue
$8M
↑ 922.0% vs prev. period
Downloads / month
200K
↑ 922.0% vs prev. period
Rating
4.8
364.8K ratings · #5 in France
Meta ads running
132
103 found · median 8
Deezer revenue and downloads trend
Est. monthly revenue
$8.0M ↑ 934.1% in 90 days
Dec 20, 2025: $774KMar 13, 2026
Monthly downloads
200K ↑ 934.1% in 90 days
Dec 20, 2025: 19KMar 13, 2026
Daily estimates from AppKittie, 84 days ending Mar 13, 2026. Revenue changed +934% and downloads +934% over the period. Meta ads live went from 129 to 138 between Oct 7, 2026 and Oct 17, 2026.
Deezer Meta ads: 132 active, longest running 150 days
Top 13 by days live out of 103 found (9 video and 3 image creatives). Tap any one to open the original in the Meta Ad Library.
#1150 days liveGoogle PlayAd copy“Avec Flow, écoute la musique qui correspond à ton humeur !”Why it worksPitches Flow, music matched to your mood; French copy, 150 days live, links to Google Play.
#2150 days liveGoogle PlayAd copy“Découvre les Women Charts sur Deezer”Why it worksImage ad inviting users to discover the Women Charts; a feature promo, not a discount, 150 days live.
#3150 days liveGoogle PlayAd copy“Généré par IA ? On te dit tout !”Why it worksAsks whether a track is AI generated and promises answers; a curiosity hook on a live debate, 150 days.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
French Ads, Play Store Links, Monthly Only Pricing
Deezer is a music and podcast streaming app from DEEZER SA, built around Flow, an infinite personalized mix, SongCatcher for identifying songs, and playlists you can mix with friends. As of Oct 2026 it makes an estimated $8M a month from 200K downloads, which is 80.0x the Music category median revenue of $100K on 3.0x the median downloads. The odd part of the playbook is where the ads go: this is an iOS listing, yet 13 of 13 top Meta ads link to Google Play, and 100.0% of lifetime Meta spend lands in France.
Key takeaways
- 132 active Meta ads, 15.5x the Music median of 8, plus 516 Apple Search Ads creatives. Nine of the 13 top ads are video, 3 are image, and 12 of them have run 150 days.
- The 13 top ads carry 10 distinct copy lines, each pitching one feature: Flow, Women Charts, HiFi mode, multiplayer blind tests or a Tune My Music playlist transfer. None of the 13 mentions free.
- Deezer lists 10 in-app purchases at 3 prices, all monthly: $5.49, $14.99 and $22.99. There is no annual plan on the US App Store, and revenue per download works out to $40.00.
- Best category ranks are #5 in France, #25 in Belgium and #34 in Denmark. Meta Ad Library spend estimates put 100.0% of $96K lifetime spend in France, reaching 9.9M people.
- Of the latest 200 reviews, 68 (34.0%) mention price, trial or subscription and 39 of those are negative; the sample averages 2.9 stars against a 4.8 store rating on 364.8K ratings.
Full teardown
Unlock 10 more Meta ads
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Where Deezer spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 24.4% of spend.
Est. spend
$96K
Reach
9.9M
Avg. CPM
$9.75
Ads delivered
106
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| France | 9.9M | $96,275 | 100.0% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Deezer does differently
iOS listing, Google Play ads
13 of 13
top Meta ads link to Google Play
One feature per ad
10 lines
distinct copy lines across 13 top ads
Monthly plans, high revenue per install
$40.00
estimated revenue per download
The measurement gap
100.0%
of Meta spend in one country, France
1. iOS listing, Google Play ads
Every one of the 13 longest running Meta ads for Deezer sends the click to Google Play, even though this page tracks the iOS app that earns an estimated $8M a month. The spend side matches: Meta Ad Library spend estimates put 100.0% of the $96K lifetime budget in France, and the copy is French throughout. Deezer ranks #5 in Music in France and #25 in Belgium, so the ads work the home market where the brand is already a chart fixture. The App Store side appears to run on search and brand pull instead, with 516 Apple Search Ads creatives in rotation. For Deezer, paid social works the French Android audience while the App Store side leans on search.
2. One feature per ad
Ten distinct copy lines across 13 top ads is the opposite of a single-hook strategy. Each line sells one product feature in a sentence: Flow matches music to your mood, Women Charts surface female artists, a HiFi mode promises better sound, blind tests go multiplayer, and Tune My Music moves playlists over from another service. That last line is the most repeated, used 3 times, which makes switching cost the loudest message. Nine of the 13 ads are video and 3 are image, 12 have run 150 days and the last 143, so none of these is a quick test. Running 132 active ads, 15.5x the category median, lets Deezer keep a feature catalogue live at once and read which one pulls. For Deezer, the open question is which feature ad earns subscribers, not clicks.
3. Monthly plans, high revenue per install
Deezer's US App Store ladder has 10 in-app purchases but only 3 prices, $5.49, $14.99 and $22.99, and all of them are monthly. No annual plan, no discount for commitment. That is unusual in a category where the median annual price is $42, and it shows up in the economics: $40.00 of estimated revenue per download, with revenue at 80.0x the Music median of $100K while downloads sit at 3.0x the median of 67K. Monthly billing keeps the entry price low and the churn decision frequent, which works when the catalogue is sticky. The latest 200 reviews hint at the cost: 68 of them, 34.0%, mention price, trial or subscription, and 39 of those are negative, with the sample averaging 2.9 stars. Deezer's monthly-only ladder puts the churn decision in front of users every month, and the reviews show many are making it.
4. The measurement gap
Deezer spends 100.0% of its tracked Meta budget in France, runs 10 different feature messages across 13 top ads and sends every click to Google Play while the iOS app brings in an estimated $8M a month. The open question is which feature message, Flow, HiFi or the playlist transfer, produces a listener who pays $14.99 a month after the click, and whether the Play Store install or the App Store install is the one that converts.
How much does Deezer cost?
10 in-app purchases, 3 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $5.49 · $14.99 · $22.99 |
|---|
Deezer vs the Music median
| Deezer | Median | |
|---|---|---|
| Est. monthly revenue | $8M | $100K |
| Downloads / month | 200K | 67K |
| Meta ads running | 132 | 8 |
| Rating | 4.8 | 4.6 |
Median of 44 Music apps with active Meta ads in our set. See the Music hub ›
What Deezer users say about paying
In the latest 200 reviews, 68 (34.0%) mention price, trial or subscription and 39 of those are negative, with the sample averaging 2.9 stars; complaints centre on in-app prices above the web price and ads interrupting playlists.
Latest 200 US reviews, Feb 3, 2025 to Oct 15, 2026
Mention price, trial or subscription
34%68 of 200 reviews, 39 of them 1 or 2 stars
Recently tried to make the switch from sp*tify but within two minutes it played five songs that are not on my playlist. Really? I have to pay a 13 dollar monthl…
After the CEO of Spotify decided to invest in a military AI startup I moved over to this app, not exactly sure about the politics of this one but haven’t found …
How to measure a playbook like Deezer's
With 100.0% of Meta spend in France and 13 of 13 top ads linking to Google Play, Deezer's first measurement job is to tie each paying listener back to the ad, the feature message and the store that produced it.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 84 days ending Mar 13, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 44 Music apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Music apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  PandoraPandora Media, LLC | $15M | 55 |
| 2 |  Amazon MusicAMZN Mobile LLC | $14M | 218 |
| 3 | DeezerDEEZER SA | $8M | 132 |
| 4 |  SunoSuno Inc. | $7M | 781 |
| 5 |  Ultimate GuitarUltimate Guitar | $3M | 55 |
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Frequently asked questions about Deezer
How much does Deezer make?
An estimated $8M a month as of Oct 2026, 80.0x the Music category median of $100K. These are AppKittie estimates, not figures reported by DEEZER SA.
How much does Deezer cost?
Deezer lists 10 in-app purchases at 3 prices on the US App Store, all monthly: $5.49, $14.99 and $22.99. No annual plan is listed.
How many ads does Deezer run?
132 active Meta ads, 15.5x the Music median of 8, plus 516 Apple Search Ads creatives. Of the 13 top ads, 9 are video and 3 are image, and all 13 link to Google Play.
How fast is Deezer growing?
AppKittie's trend series shows estimated downloads moving from 19K to 200K a month over 84 days and revenue from $774K to $8.0M, a 934.1% change. A jump that steep over 84 days usually reflects a change in the estimate, so treat it as a caution flag rather than proven growth.
Where is Deezer most popular?
Its best Music category ranks are #5 in France, #25 in Belgium, #34 in Denmark, #39 in Germany and #61 in Spain. Lifetime Meta spend of $96K went 100.0% to France.
Who makes Deezer?
DEEZER SA develops Deezer. The app launched on Oct 31, 2008, making it 216 months old, and was last updated on Feb 23, 2026.
Does Deezer advertise on the App Store?
Yes, 516 Apple Search Ads creatives were found, alongside 132 active Meta ads. The Meta ads link to Google Play, so Apple Search Ads appear to carry the iOS acquisition load.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.