Ultimate Guitar Revenue & Ads
A chords, tabs and lyrics library for guitar, bass and ukulele players, with video lessons and user-uploaded tabs.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202613 min readPaid scale
Est. monthly revenue
$3M
↑ 0.7% vs prev. period
Downloads / month
214K
↑ 0.6% vs prev. period
Rating
4.7
479.9K ratings · #9 in Austria
Meta ads running
55
597 found · median 8
Ultimate Guitar revenue and downloads trend
Est. monthly revenue
$3.2M ↑ 3.0% in 90 days
Dec 24, 2025: $2.9MOct 18, 2026
Monthly downloads
214K ↑ 2.8% in 90 days
Dec 24, 2025: 192KOct 18, 2026
Daily estimates from AppKittie, 298 days ending Oct 18, 2026. Revenue changed +11% and downloads +11% over the period. Meta ads live went from 63 to 54 between Aug 24, 2026 and Oct 18, 2026.
Ultimate Guitar Meta ads: 55 active, longest running 168 days
Top 13 by days live out of 597 found (8 video and 5 image creatives). Tap any one to open the original in the Meta Ad Library.
#1168 days liveApp StoreAd copy“Get Ultimate Drum Tabs With 77% Off Play your favorite beats from authentic drum notation Drum tab view with playback and tempo control Tips and tricks for drummers of all levels”Why it worksUltimate Drum Tabs at 77% off, playback and tempo control, 168 days live, App Store link.
#2151 days liveApp StoreAd copy“Get Ultimate Drum Tabs With 77% Off Play your favorite beats from authentic drum notation Drum tab view with playback and tempo control Tips and tricks for drummers of all levels”Why it worksSame drum tabs discount copy as rank 1, 151 days live, a second video variant.
#3152 days liveGoogle PlayAd copy“Get Ultimate Guitar With 77% Off Play 100% Like Your Favorite Artist Explore the Vast Collection of Chords and Tabs Enjoy the Perfect Gift for Every Guitarist”Why it worksGuitar app at 77% off, pitched as a gift for every guitarist, image ad, 152 days.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Drum Tabs at 77% Off and Half of Reviews About Paying
Ultimate Guitar is a chords, tabs and lyrics library from the developer of the same name, covering guitar, bass and ukulele with over 2,500 video lessons. As of Oct 2026 it makes an estimated $3M a month on 214K downloads, 30.0x the Music median revenue of $100K. 8 of the 13 longest-running Meta ads push Ultimate Drum Tabs, a drum product, at 77% off, while the guitar app itself leans on 2,267 Apple Search Ads creatives and only 55 live Meta ads.
Key takeaways
- 55 active Meta ads from 597 found, 6.5x the Music median of 8, next to 2,267 Apple Search Ads creatives. 8 of the top 13 are video, 5 image; 8 link to the App Store and 5 to Google Play.
- 3 distinct copy lines in the top 13. 8 ads sell Ultimate Drum Tabs, 5 of them at 77% off, and 5 sell the guitar app at 77% off as the perfect gift for every guitarist. 0 mention a free offer.
- 10 in-app purchases at 4 prices: $9.99 monthly and $22.99, $29.99 and $39.99 annual, a 1.7x spread. The cheapest annual is 19% of 12 monthly payments, and Sale variants of Pro appear in the item names.
- Over 298 days to Oct 18, 2026, estimated revenue rose 11.4% from $2.9M to $3.2M a month and estimated downloads rose 11.3% from 192K to 214K. Meta ad count peaked at 144 on Sep 11 and sits at 54.
- Reviews are the warning light: 99 of the latest 200 (49.5%) mention price, trial or subscription and 80 of those are negative. The window averages 2.29 stars with 107 one-star, against a 4.7 store rating from 479.9K.
Full teardown
Unlock 10 more Meta ads
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Where Ultimate Guitar spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 32.0% of spend.
Est. spend
$5K
Reach
363.6K
Avg. CPM
$13.49
Ads delivered
610
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 145.9K | $3,101 | 63.2% |
| United Kingdom | 35.6K | $472.12 | 9.62% |
| Italy | 26.0K | $185.10 | 3.77% |
| Spain | 22.3K | $170.44 | 3.47% |
| Germany | 19.8K | $212.72 | 4.34% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Ultimate Guitar does differently
The ads sell drums, not guitar
8 of 13
top Meta ads promote Ultimate Drum Tabs
A 9.99 month, three annuals, a Sale tier
19%
cheapest annual as share of 12 monthly
Men get 88.9% of the spend
88.9%
of estimated Meta spend aimed at men
The measurement gap
49.5%
of latest reviews mention paying
1. The ads sell drums, not guitar
Ultimate Guitar's 55 active Meta ads are 6.5x the Music median of 8, but the surprise is the product in them. 8 of the 13 longest-running promote Ultimate Drum Tabs, a drum notation product with playback and tempo control, 5 of them at 77% off and 3 as a plain Learn Drums pitch. The 5 guitar ads share one line, 77% off, the perfect gift for every guitarist, and all 5 are images linking to Google Play while the 8 drum ads are videos linking to the App Store. Rank 1 has run 168 days and the median is 145. Three copy lines, two products, two stores. With 2,267 Apple Search Ads creatives doing guitar acquisition, Meta cross-sells an adjacent instrument to an existing audience. For Ultimate Guitar, search serves the core product and social sells the sibling.
2. A 9.99 month, three annuals, a Sale tier
Ultimate Guitar lists 10 in-app purchases at 4 prices: $9.99 a month, and $22.99, $29.99 or $39.99 a year, a 1.7x annual spread. The cheapest annual is 19% of 12 monthly payments, so the yearly plan is the obvious choice and the monthly is a toll for the undecided. Item names show how the ladder flexes: Pro Sale (Annual) and Sale (Monthly) sit next to regular Pro and a UG Pro+ tier, which is how 77% off can be a standing offer, not an event. Revenue per download is an estimated $14.02 in a category whose median annual is $42. Reviews show the cost: 99 of the latest 200 mention paying and 80 are negative, citing crashes and broken pedal support. For Ultimate Guitar, the permanent Sale SKU only holds if the product works for the people who took it.
3. Men get 88.9% of the spend
Meta Ad Library spend estimates for Ultimate Guitar are small, $5K lifetime reaching 363.6K people, but the shape is clear. 88.9% of spend targets men and 10.4% women; 32.0% goes to ages 25-34, 27.6% to 35-44 and 17.2% to 45-54. By country, the United States takes a modeled 63.2% of spend from 40.1% of reach, the United Kingdom 9.62%, Italy 3.77% and Spain 3.47%. Chart ranks point north: the app ranks #9 in Austria, #12 in Sweden, #13 in Norway, #16 in Denmark and #17 in Ireland, none of them among the top paid countries. At 199 months old with 479.9K ratings, Ultimate Guitar spends where it does not already rank, though the data cannot show why the northern ranks are high.
4. The measurement gap
Ultimate Guitar sells drum tabs at 77% off on Meta and the guitar app through 2,267 search creatives, with a Sale tier built into the price list. Which channel brings a subscriber who stays past the discounted first year, and does a 77% off buyer renew at $39.99? With 49.5% of recent reviews about paying, the renewal question is the whole business.
How much does Ultimate Guitar cost?
10 in-app purchases, 4 distinct prices, annual plans from $22.99 to $39.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $9.99 |
|---|---|
| Annual | $22.99 · $29.99 · $39.99 |
Ultimate Guitar vs the Music median
| Ultimate Guitar | Median | |
|---|---|---|
| Est. monthly revenue | $3M | $100K |
| Downloads / month | 214K | 67K |
| Meta ads running | 55 | 8 |
| Rating | 4.7 | 4.6 |
| Lowest annual price | $22.99 | $42 |
Median of 44 Music apps with active Meta ads in our set. See the Music hub ›
What Ultimate Guitar users say about paying
Of the latest 200 reviews (Sep 10 to Oct 16, 2026), 99 mention price, trial or subscription, 49.5% of the sample, and 80 of those are negative, mostly paying users hit by crashes and broken features. The window averages 2.29 stars.
Latest 200 US reviews, Sep 10, 2026 to Oct 16, 2026
Mention price, trial or subscription
50%99 of 200 reviews, 80 of them 1 or 2 stars
Paid for the app and used it frequently. However the app has gone down. The app down app shows multiple complaints that the app has gone down and has not been f…
I like this app for the most part there’s a lot of customization if you pay for it which i do. Some things i can’t get over; the constant crashing when trying t…
How to measure a playbook like Ultimate Guitar's
Ultimate Guitar runs 2,267 Apple Search Ads creatives and 55 Meta ads, 8 of them for a drum product at 77% off. Knowing which brought a renewing $39.99 subscriber is the open question.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
From $40/mo · 30 days free · no sales call
How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 298 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 44 Music apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Music apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  PandoraPandora Media, LLC | $15M | 55 |
| 2 |  Amazon MusicAMZN Mobile LLC | $14M | 218 |
| 3 |  DeezerDEEZER SA | $8M | 132 |
| 4 |  SunoSuno Inc. | $7M | 781 |
| 5 | Ultimate GuitarUltimate Guitar | $3M | 55 |
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Reverse AudioFrequently asked questions about Ultimate Guitar
How much does Ultimate Guitar make?
Ultimate Guitar makes an estimated $3M a month on about 214K monthly downloads as of Oct 2026, by AppKittie estimates. That is 30.0x the Music category median of $100K.
How much does Ultimate Guitar cost?
10 in-app purchases at 4 prices: $9.99 a month and $22.99, $29.99 or $39.99 a year for Pro and Pro+ tiers. The cheapest annual is 19% of 12 monthly payments.
How many ads does Ultimate Guitar run?
55 active Meta ads out of 597 found, 6.5x the Music median of 8, plus 2,267 Apple Search Ads creatives. 8 of the top 13 Meta ads promote Ultimate Drum Tabs rather than the guitar app.
Does Ultimate Guitar have a discount?
The top ads advertise 77% off for both Ultimate Drum Tabs and the guitar app, and the item names include Ultimate Guitar Pro Sale (Annual) and Sale (Monthly), so a discounted tier is a standing part of the price list.
How fast is Ultimate Guitar growing?
Over the 298 days to Oct 18, 2026, estimated revenue rose 11.4% from $2.9M to $3.2M a month and estimated downloads rose 11.3% from 192K to 214K.
Where is Ultimate Guitar most popular?
Its best App Store ranks are #9 in Austria, #12 in Sweden, #13 in Norway, #16 in Denmark and #17 in Ireland. 63.2% of estimated Meta spend targets the United States.
Who makes Ultimate Guitar?
Ultimate Guitar, the developer of the same name, publishes the app. It launched on Mar 16, 2010, making it 199 months old, and was last updated Oct 9, 2026.
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The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan is $40 a month after 30 free days. Start your free trial.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.