Recco Revenue & Ads
An iOS meeting note taker that transcribes audio, labels speakers and pulls out action items for meetings and lectures.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 20269 min readFast riser
Est. monthly revenue
$70K
↑ 326.7% vs prev. period
Downloads / month
100K
↑ 326.7% vs prev. period
Rating
4.3
64 ratings · Productivity
Meta ads running
152
683 found · median 5
Recco revenue and downloads trend
Est. monthly revenue
$128K ↑ 2175.6% in 90 days
Feb 1, 2026: $6KSep 27, 2026
Monthly downloads
256K ↑ 4451.1% in 90 days
Feb 1, 2026: 5.6KSep 27, 2026
Daily estimates from AppKittie, 63 days ending Sep 27, 2026. Revenue changed +2176% and downloads +4451% over the period. Meta ads live went from 210 to 152 between Aug 26, 2026 and Oct 18, 2026.
Recco Meta ads: 152 active, longest running 159 days
Top 12 by days live out of 683 found (11 video and 1 image creatives). Tap any one to open the original in the Meta Ad Library.
#1159 days liveApp StoreAd copy“工作會議真的超麻煩 很怕出錯也很怕沒聽到重要內容 留言”錄音” 我傳超好用app給你 @recco.vip @reccoapp.official @recco.creators @recco.jp #AI工具”Why it worksMeetings are a hassle, comment for the app link, tags Recco accounts; video, 159 days, App Store.
#2107 days liveApp StoreAd copy“隨時錄音AI即時轉寫＋重點整理”Why it worksRecord anytime, AI transcribes and summarizes in real time; video, 107 days, App Store.
#398 days liveApp StoreAd copy“這真的蠻厲害，業務一定要有一個”Why it worksThis is impressive, every salesperson needs one; video, 98 days, App Store link.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Chinese Creator Style Ads and Minutes Based Plans
Recco: AI Meeting Note Taker is a transcription app from Next Pixel Limited that labels speakers and extracts key points from meetings, lectures and consultations. As of Oct 2026 it makes an estimated $70K a month on 100K downloads, 1.1x the Productivity median. 152 active Meta ads, 30.4x the category median, run mostly in Chinese and read like creator posts.
Key takeaways
- Revenue and downloads are each up 326.7% versus the previous period, 9 months after the Jan 18, 2026 launch.
- Recco runs 152 active Meta ads, 30.4x the Productivity median of 5, out of 683 found.
- The top ads are in Chinese and speak to reporters, sales staff and students. One asks who still uses ChatGPT to sort audio files.
- Plans are priced by minutes: Weekly Pro with 300 minutes a week at $6.99 or $8.99, Annual Pro at $59.99 or $79.99, plus minute packs.
- Meta Ad Library spend estimates show 68.3% of spend aimed at women and 59.4% in the United States.
Full teardown
Unlock 9 more Meta ads
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Where Recco spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 35-44, taking 33.0% of spend.
Est. spend
$3K
Reach
245.0K
Avg. CPM
$13.71
Ads delivered
683
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 93.9K | $1,996 | 59.4% |
| France | 33.2K | $324.14 | 9.65% |
| Belgium | 20.3K | $172.40 | 5.13% |
| United Kingdom | 17.1K | $226.61 | 6.75% |
| Germany | 13.7K | $147.07 | 4.38% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Recco does differently
Nine months to 100K installs
326.7%
revenue and download change versus the previous period
Creator voices for each job
9
distinct copy lines across the top 12 ads
Minutes as the unit of value
1.3x
spread between the two annual plans
The measurement gap
683
Meta ads found in under a year
1. Nine months to 100K installs
Recco launched Jan 18, 2026 and is 9 months old. It now gets an estimated 100K downloads a month, 3.3x the Productivity median, and revenue and downloads are each up 326.7% versus the previous period. The trend window shows how steep the climb was: downloads rose 4451.1% and revenue 2175.6% over 63 days. Active Meta ads sat at 210 in late August, peaked at 355 on Oct 12, 2026, and are 152 now, 30.4x the category median. Heavy ad volume ran alongside the launch. Revenue per download is $0.7, so most new users have not paid yet. For Recco, the speed holds only while it can afford many low value installs as the paid share catches up.
2. Creator voices for each job
Recco's top Meta ads are mostly in Chinese and read like creator posts. The rank 1 ad, live 159 days, says work meetings are a hassle and tells viewers to comment for the app link, tagging Recco accounts. Others target one job each: a writer who hates replaying interview recordings, sales staff who need one, students who cannot take notes fast enough. One asks who still uses ChatGPT to sort audio files. 11 of 12 are video, 7 link to the App Store, 4 to the web and 1 to Google Play. The median top ad has run 86.5 days. Recco gives each use case its own creator voice and names a pain the viewer feels every week.
3. Minutes as the unit of value
Recco sells 10 in-app purchases at 8 prices, and the unit is minutes. Weekly Pro gives 300 minutes a week at $6.99 or $8.99. Annual Pro gives 1200 minutes a month at $59.99 or $79.99, a 1.3x spread, and one version offers a 3 day free trial. Beside them sit 300, 600 and 1,200 minute packs and two AI Chat packs, priced from $1.99 to $23.99. Transcription costs real compute per minute, so tying plans to minutes protects margin. It also gives heavy users a reason to upgrade. The $59.99 year sits just above the $49.99 category median. Recco meters the expensive part and sells top ups.
4. The measurement gap
Recco grew to 100K downloads with 683 Meta ads in Chinese and English, links to three destinations and plans priced by minutes. Revenue per download is $0.7. The question is which creator voice, which country and which plan bring a user who buys the year rather than one top up pack.
How much does Recco cost?
10 in-app purchases, 8 distinct prices, annual plans from $59.99 to $79.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $6.99 · $8.99 |
|---|---|
| Annual | $59.99 · $79.99 |
| Other | $1.99 · $5.99 · $6.99 · $12.99 · $23.99 |
Recco vs the Productivity median
| Recco | Median | |
|---|---|---|
| Est. monthly revenue | $70K | $62K |
| Downloads / month | 100K | 30K |
| Meta ads running | 152 | 5 |
| Rating | 4.3 | 4.7 |
| Lowest annual price | $59.99 | $49.99 |
Median of 53 Productivity apps with active Meta ads in our set. See the Productivity hub ›
How to measure a playbook like Recco's
With 152 active Meta ads sending traffic to the App Store, the web and Google Play, Recco has to see which path brings minute buyers who renew.
- 01
Split installs and revenue by country from day one
When an app climbs the charts in several countries at once, each market needs its own numbers. Every report breaks down by country and channel.
- 02
Measure iOS campaigns without the ATT prompt
SKAdNetwork setup is self-serve, so iOS campaigns still report results when users decline tracking.
- 03
Test new channels with a link, not a project
Create a tracking link for each new test (a creator, a subreddit, a newsletter) and compare it with Meta in the same report.
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 63 days ending Sep 27, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 8 US reviews from Apple's public review feed.
- Category medians are computed across 53 Productivity apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Productivity apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  CamScannerINTSIG Information Co., Ltd | $8M | 0 |
| 2 |  NotabilityGinger Labs, Inc. | $6M | 0 |
| 3 |  ChatOn AIAIBY Incorporated | $2M | 2 |
| 4 |  GrammarlySuperhuman Platform Inc | $2M | 338 |
| 5 |  CamScanner- scanner, PDF makerINTSIG PTE | $2M | 0 |
| 40 | ReccoNext Pixel Limited | $70K | 152 |
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How much does Recco make?
Recco makes an estimated $70K a month as of Oct 2026, 1.1x the Productivity median of $62K. These are AppKittie estimates, not figures reported by Next Pixel Limited.
How much does Recco cost?
It is a subscription app. Weekly Pro costs $6.99 or $8.99 and Annual Pro $59.99 or $79.99 on the US App Store, with minute packs from $1.99 to $23.99.
How many ads does Recco run?
Recco runs 152 active Meta ads, out of 683 found, which is 30.4x the Productivity median of 5.
How fast is Recco growing?
Revenue and downloads are each up 326.7% versus the previous period.
Who does Recco advertise to?
Meta Ad Library spend estimates show 68.3% of spend aimed at women and 59.4% in the United States, with the 35 to 44 group taking 33.0%.
Who makes Recco?
Next Pixel Limited publishes Recco. It launched on Jan 18, 2026 and holds a 4.3 rating from 64 reviews.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.