Brainrot Revenue & Ads
An iOS screen time app that blocks chosen apps and sites, with focus timers and a decaying brain avatar.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPricing play
Est. monthly revenue
$62K
↓ 21.0% vs prev. period
Downloads / month
104K
↓ 7.3% vs prev. period
Rating
4.5
22.7K ratings · #83 in New Zealand
Meta ads running
377
1,068 found · median 5
Brainrot revenue and downloads trend
Est. monthly revenue
$100K ↑ 66.9% in 90 days
Nov 19, 2025: $6KOct 17, 2026
Monthly downloads
100K ↑ 16.9% in 90 days
Nov 19, 2025: 8.5KOct 17, 2026
Daily estimates from AppKittie, 320 days ending Oct 17, 2026. Revenue changed +1584% and downloads +1079% over the period. Meta ads live went from 0 to 377 between Aug 25, 2026 and Oct 17, 2026.
Brainrot Meta ads: 377 active, longest running 112 days
Top 13 by days live out of 1,068 found (12 video and 1 image creatives). Tap any one to open the original in the Meta Ad Library.
#1112 days liveAd copy“I was a phone addict so I developed my own escape.. Brainrot was born in the summer of 2025 I was posting daily videos on Instagram, growing a bit of a following, and getting bombarded with likes, comments, and endless notifications Before I knew it, I was completely sucked into my phone. Constantly checking, scrolling, and feeling more and more detached from real life I wasn’t present anymore in the real world I knew I had a problem. I wanted to create something that would help me (and hopefull”Why it worksFounder story, a phone addict built an escape in summer 2025; image, 112 days, no link.
#294 days liveAd copy“You already know you're on your phone too much. Now do something about it. appstack.link/deeplink/resolve”Why it worksYou already know you are on your phone too much, now act; video, 94 days, deep link.
#388 days liveAd copy“You already know you're on your phone too much. Now do something about it. appstack.link/deeplink/resolve”Why it worksSame blunt line on a second video, 88 days, deep link in the copy.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
A Founder Story, One Ad Line and a Cheap Year
Brainrot: Screen Time Control is an app blocker from Smolworks Inc with focus timers, schedules and a brain avatar that decays as screen time grows. As of Oct 2026 it makes an estimated $62K a month on 104K downloads, 3.5x the Productivity median. 377 active Meta ads, 75.4x the category median, run nearly all on one line.
Key takeaways
- Brainrot runs 377 active Meta ads, 75.4x the Productivity median of 5, out of 1068 found, plus 192 Apple Search Ads creatives.
- 12 of the 13 top ads say: you already know you are on your phone too much, now do something about it.
- Plans cost $4.99 a week, $3.99 or $8.99 a month, and $19.99 to $49.99 a year. The cheapest year is 42% of 12 monthly payments.
- Meta Ad Library spend estimates show $21K of lifetime spend, with 18 to 24 at 44.4% and 25 to 34 at 45.3%.
- Of the latest 200 reviews, 140 mention price, trial or subscription (70.0%) and 127 of those are negative.
Full teardown
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Where Brainrot spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 45.3% of spend.
Est. spend
$21K
Reach
2.7M
Avg. CPM
$7.78
Ads delivered
1069
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United Kingdom | 258.0K | $3,418 | 16.4% |
| Germany | 205.7K | $2,209 | 10.6% |
| Spain | 186.6K | $1,424 | 6.82% |
| Italy | 159.7K | $1,137 | 5.45% |
| Greece | 148.7K | $743.50 | 3.56% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Brainrot does differently
Cheap year, low cost per user
42%
cheapest year versus 12 months at $3.99
One line at massive volume
75.4x
active Meta ads versus the category median
Quiz first, paywall last
70.0%
of recent reviews mention price or subscription
The measurement gap
1068
Meta ads found for the app
1. Cheap year, low cost per user
Brainrot sells 10 in-app purchases at 7 prices. Weekly costs $4.99, monthly $3.99 or $8.99, and annual $19.99, $24.99, $29.99 or $49.99, a 2.5x spread. The cheapest year is 42% of twelve $3.99 months, and even the top year matches the $49.99 category median. Plan names show Unlimited by the week, month and year, plus Full Access Annual. A $19.99 year is an easy yes for a young user who wants help with a habit. Revenue per download is $0.6, so the model relies on volume, and it gets it: 104K downloads a month, 3.5x the median. Brainrot's low annual price depends on cheap installs at that volume.
2. One line at massive volume
Brainrot runs 377 active Meta ads, 75.4x the Productivity median, and the count peaked at 417 on Oct 7, 2026. Twelve of the 13 top ads share one line: you already know you are on your phone too much, now do something about it. The line admits the problem the viewer feels while scrolling, which is when the ad shows. The rank 1 ad is different, an image with a founder story: I was a phone addict, so I developed my own escape, and Brainrot was born in the summer of 2025. It has run 112 days. No top ad carries a store link; the copy holds a deep link. Brainrot pairs one founder story for trust with one blunt line for scale.
3. Quiz first, paywall last
The store rating is 4.5 from 22.7K reviews, but the latest 200 average 1.99, with 120 one-star. 140 mention price, trial or subscription and 127 of those are negative. Users say they answer a long set of questions, then hit a subscription wall before any feature works. One calls it a free app that requires a subscription for everything. The quiz may build commitment, but people who feel tricked leave angry reviews. Meta Ad Library spend estimates put 44.4% of spend on the 18 to 24 group. Revenue is -21.0% versus the previous period. For Brainrot, one free block before the paywall would reward the effort of the quiz.
4. The measurement gap
Brainrot pairs 377 active Meta ads on one line with 192 search ad creatives, a quiz funnel and a $19.99 year. Revenue per download is $0.6. The question is which ad, the founder story or the blunt line, and which country bring a user who pays for the year rather than one who quits at the paywall.
How much does Brainrot cost?
10 in-app purchases, 7 distinct prices, annual plans from $19.99 to $49.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $4.99 |
|---|---|
| Monthly | $3.99 · $8.99 |
| Annual | $19.99 · $24.99 · $29.99 · $49.99 |
Brainrot vs the Productivity median
| Brainrot | Median | |
|---|---|---|
| Est. monthly revenue | $62K | $62K |
| Downloads / month | 104K | 30K |
| Meta ads running | 377 | 5 |
| Rating | 4.5 | 4.7 |
| Lowest annual price | $19.99 | $49.99 |
Median of 53 Productivity apps with active Meta ads in our set. See the Productivity hub ›
What Brainrot users say about paying
Of the latest 200 reviews, 140 (70.0%) mention price, trial or subscription and 127 of those are negative. Users object to a long quiz that ends in a paywall, and the sample averages 1.99.
Latest 200 US reviews, Aug 4, 2026 to Oct 14, 2026
Mention price, trial or subscription
70%140 of 200 reviews, 127 of them 1 or 2 stars
Nope it makes you pay
You know what’s the most common turn off for apps now a days? “Free” apps that actually require a subscription in order to use any of the functions of the app. …
How to measure a playbook like Brainrot's
With 377 active Meta ads on one line and 192 Apple Search Ads creatives, Brainrot needs to see which source brings users who pay after the quiz.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 320 days ending Oct 17, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 53 Productivity apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Productivity apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  CamScannerINTSIG Information Co., Ltd | $8M | 0 |
| 2 |  NotabilityGinger Labs, Inc. | $6M | 0 |
| 3 |  ChatOn AIAIBY Incorporated | $2M | 2 |
| 4 |  GrammarlySuperhuman Platform Inc | $2M | 338 |
| 5 |  CamScanner- scanner, PDF makerINTSIG PTE | $2M | 0 |
| 41 | BrainrotSmolworks Inc | $62K | 377 |
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one secFrequently asked questions about Brainrot
How much does Brainrot make?
Brainrot makes an estimated $62K a month as of Oct 2026, 1.0x the Productivity median of $62K. These are AppKittie estimates, not figures reported by Smolworks Inc.
How much does Brainrot cost?
It is a subscription app. Plans cost $4.99 a week, $3.99 or $8.99 a month and $19.99 to $49.99 a year on the US App Store.
How many ads does Brainrot run?
Brainrot runs 377 active Meta ads, out of 1068 found, which is 75.4x the Productivity median of 5. It also has 192 Apple Search Ads creatives.
How fast is Brainrot growing?
Revenue is -21.0% and downloads -7.3% versus the previous period, after a download peak on Sep 15, 2026.
Where is Brainrot most popular?
Brainrot ranks #83 in New Zealand, #86 in Denmark, #91 in Austria and Norway, and #97 in Sweden.
Who makes Brainrot?
Smolworks Inc publishes Brainrot. It launched on May 20, 2025 and holds a 4.5 rating from 22.7K reviews.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.