CamScanner Revenue & Ads
A document scanner that turns phone photos of receipts, contracts and notes into PDFs, for office workers and students.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPricing play
Est. monthly revenue
$8M
↑ 0.7% vs prev. period
Downloads / month
3M
↑ 0.7% vs prev. period
Rating
4.9
6.1M ratings · #7 in Unknown
Meta ads running
0
3 found · median 5
CamScanner revenue and downloads trend
Est. monthly revenue
$8.0M ↑ 256.7% in 90 days
Dec 24, 2025: $2.2MApr 12, 2026
Monthly downloads
3.0M ↑ 256.7% in 90 days
Dec 24, 2025: 841KApr 12, 2026
Daily estimates from AppKittie, 81 days ending Apr 12, 2026. Revenue changed +257% and downloads +257% over the period. Meta ads live went from 0 to 0 between Aug 25, 2026 and Oct 17, 2026.
CamScanner Meta ads: 0 active, longest running 53 days
Top 3 by days live out of 3 found (3 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#153 days liveAd copy“Need a perfect ID scan for official use? Get it right on the first try. global-camscanner.onelink.me/PdvY/”Why it worksAsks if you need a perfect ID scan for official use; one job, 53 days live, no store link.
#240 days liveAd copy“The #1 app for scanning IDs, licenses, and passports. Download free now! global-camscanner.onelink.me/PdvY/”Why it worksClaims the #1 app for scanning IDs, licenses and passports, then says download free; 40 days live.
#32 days liveAd copy“The #1 app for scanning IDs, licenses, and passports. Download free now! global-camscanner.onelink.me/PdvY/”Why it worksSame #1 scanning claim and free download line on a newer video, only 2 days live.Ads from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Search Ads Over Social, Weekly Price Above Monthly
CamScanner is a mobile document scanner from INTSIG Information Co., Ltd that turns camera captures of receipts, invoices and notes into cropped images or PDFs, with e-signatures and annotation tools on top. As of Oct 2026 it makes an estimated $8M a month from 3M downloads, 129.0x the Productivity median revenue of $62K on 100.0x the median downloads. 0 active Meta ads and only 3 ever found stand against 1,509 Apple Search Ads creatives, so the visible paid acquisition runs through App Store search.
Key takeaways
- 0 active Meta ads and 3 found in total, against a Productivity median of 5, while 1,509 Apple Search Ads creatives carry the paid load. The top Meta ad has run 53 days.
- All 3 Meta ads are video, 2 of 3 say download free, and the copy sells one job: scanning IDs, licenses and passports for official use. None links to a store page; each carries a onelink URL in the text instead.
- Ten in-app purchases at 7 prices: a $6.99 weekly plan that costs more than the $4.99 monthly, a $9.99 monthly, annual plans at $49.99, $59.99 and $69.99 (a 1.4x spread) and a $0.99 one-page fax.
- 3M monthly downloads is 100.0x the category median of 30K, and revenue per download is $2.67. The 4.9 store rating rests on 6.1M ratings.
- The latest 200 reviews average 2.93 stars, with 86 one-star and 85 five-star. 38 of them (19.0%) mention price, trial or subscription, and 31 of those are negative.
What CamScanner does differently
Weekly costs more than monthly
$6.99
a week, above the $4.99 monthly plan
Search ads, not social
1,509
Apple Search Ads creatives, 0 active Meta ads
Three million downloads, low revenue each
$2.67
estimated revenue per download
The measurement gap
0
active Meta ads behind 3M monthly installs
1. Weekly costs more than monthly
CamScanner's US App Store ladder has 10 in-app purchases at 7 prices, and the order is deliberate. The weekly plan is $6.99, more than the $4.99 monthly plan, so anyone who needs one scan today pays a premium for impatience. Monthly also comes at $9.99, and annual plans sit at $49.99, $59.99 and $69.99, a 1.4x spread, with the cheapest annual at 83% of 12 months at the lowest monthly price. That is a thin annual discount for an app bought to do a job, not to build a habit. A $0.99 one-page fax rounds out the list as a pure convenience charge. The category median annual price is $49.99, so the entry annual matches the market and the upper tiers stretch above it. Utility apps can copy the shape: price the shortest term highest, keep the annual discount modest, sell single tasks as consumables.
2. Search ads, not social
Zero active Meta ads is a strange number for an app with 3M monthly downloads, 100.0x the Productivity median of 30K. Only 3 Meta ads were found at all, and none of them links to a store page; each pastes a onelink URL into the copy. Meanwhile 1,509 Apple Search Ads creatives are in rotation. The logic fits the product: nobody discovers a need to scan a passport from a social feed, they type scanner into the App Store when the need arrives. Buying that intent is cheaper than creating it, and a 4.9 rating on 6.1M ratings closes the sale once the listing is reached. Country ranks back the organic pull, #21 in Spain and Italy, #24 in France, #28 in Ireland. For CamScanner, App Store search is where the visible paid effort sits.
3. Three million downloads, low revenue each
Revenue per download is $2.67, low for a Productivity app that still clears an estimated $8M a month. The engine is volume: 3M downloads a month against a category median of 30K, and revenue at 129.0x the median of $62K. At this scale the trial and renewal mechanics matter more than any single ad. The latest 200 reviews show the strain. They average 2.93 stars, far below the 4.9 lifetime rating, with 86 one-star and 85 five-star. 38 of them, 19.0%, mention price, trial or subscription, and 31 of those are negative, with complaints about unexpected renewal charges and ads inside the app. The lesson for a smaller app is that a low price per user only works when the install count is enormous, and that renewal surprises are the first thing a mass audience will punish in public.
4. The measurement gap
CamScanner brings in 3M installs a month with 0 active Meta ads and 1,509 Apple Search Ads creatives, then sells a ladder that runs from a $0.99 fax to a $69.99 annual plan. Which search keyword, and which price point, produces the user who stays past the first scan and renews, instead of the one who scans a passport once and leaves a one-star review?
How much does CamScanner cost?
10 in-app purchases, 7 distinct prices, annual plans from $49.99 to $69.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $6.99 |
|---|---|
| Monthly | $4.99 · $9.99 |
| Annual | $49.99 · $59.99 · $69.99 |
| Other | $0.99 |
CamScanner vs the Productivity median
| CamScanner | Median | |
|---|---|---|
| Est. monthly revenue | $8M | $62K |
| Downloads / month | 3M | 30K |
| Meta ads running | 0 | 5 |
| Rating | 4.9 | 4.7 |
| Lowest annual price | $49.99 | $49.99 |
Median of 53 Productivity apps with active Meta ads in our set. See the Productivity hub ›
What CamScanner users say about paying
Of the latest 200 reviews, 38 (19.0%) mention price, trial or subscription and 31 are negative; the sample averages 2.93 stars, with 86 one-star reviews citing surprise renewal charges and ads shown inside the app.
Latest 200 US reviews, Sep 28, 2026 to Oct 16, 2026
Mention price, trial or subscription
19%38 of 200 reviews, 31 of them 1 or 2 stars
CamScanner use to be so good but now I despise it every time I open the app it’s ad after ad AFTER AD. I get a minimum of 4 ads each time I open the app, I take…
I hope the greedy people who made this app and made the stupid update will get thrown into a volcano with hungry sharks in it and they will be swallowed whole a…
How to measure a playbook like CamScanner's
CamScanner leans on 1,509 Apple Search Ads creatives rather than social, with 0 active Meta ads, so the question is which keywords deliver subscribers at $49.99 a year rather than one-time scanners.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
From $40/mo · 30 days free · no sales call
How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 81 days ending Apr 12, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 53 Productivity apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Productivity apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 | CamScannerINTSIG Information Co., Ltd | $8M | 0 |
| 2 |  NotabilityGinger Labs, Inc. | $6M | 0 |
| 3 |  ChatOn AIAIBY Incorporated | $2M | 2 |
| 4 |  GrammarlySuperhuman Platform Inc | $2M | 338 |
| 5 |  CamScanner- scanner, PDF makerINTSIG PTE | $2M | 0 |
Similar apps
ChatBox
NotionFrequently asked questions about CamScanner
How much does CamScanner make?
An estimated $8M a month as of Oct 2026, 129.0x the Productivity median of $62K. These are AppKittie estimates, not figures reported by INTSIG Information Co., Ltd.
How much does CamScanner cost?
CamScanner lists 10 in-app purchases at 7 prices on the US App Store: $6.99 a week, $4.99 or $9.99 a month, $49.99, $59.99 or $69.99 a year, and a $0.99 one-page fax.
How many ads does CamScanner run?
0 active Meta ads, with 3 found in total, against 1,509 Apple Search Ads creatives. All 3 Meta ads are video and none links to a store page.
How fast is CamScanner growing?
AppKittie's trend series shows estimated downloads moving from 841K to 3.0M a month over 81 days, a 256.7% change, with revenue from $2.2M to $8.0M. Treat a jump that steep in 81 days as an estimate revision as much as real growth.
Where is CamScanner most popular?
Its best Productivity category ranks are #21 in Spain, #21 in Italy, #24 in France and #28 in Ireland.
Who makes CamScanner?
INTSIG Information Co., Ltd develops CamScanner. The app launched on Aug 28, 2010, making it 194 months old, and was last updated on Apr 10, 2026.
Is the CamScanner weekly plan cheaper than monthly?
No. The weekly plan is $6.99 and the monthly plan is $4.99, so a single week costs more than a full month. The annual plans start at $49.99, which is 83% of 12 months at the lowest monthly price.
Try Airbridge Core free (no sales call)
The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan is $40 a month after 30 free days. Start your free trial.
Start Core free
Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.