Cubbily:Shared Family Calendar Revenue & Ads
An iOS shared calendar for families and shift workers, with color coded views, grocery lists, to dos and chores.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readPaid scale
Est. monthly revenue
$50K
↑ 92.4% vs prev. period
Downloads / month
20K
↓ 3.4% vs prev. period
Rating
4.9
1.2K ratings · Productivity
Meta ads running
33
210 found · median 5
Cubbily:Shared Family Calendar revenue and downloads trend
Est. monthly revenue
$50K ↑ 103.4% in 90 days
Jan 6, 2026: $12KOct 16, 2026
Monthly downloads
20K ↑ 22.0% in 90 days
Jan 6, 2026: 7.7KOct 16, 2026
Daily estimates from AppKittie, 234 days ending Oct 16, 2026. Revenue changed +333% and downloads +160% over the period. Meta ads live went from 14 to 33 between Aug 25, 2026 and Oct 17, 2026.
Cubbily:Shared Family Calendar Meta ads: 33 active, longest running 40 days
Top 12 by days live out of 210 found (11 video and 1 image creatives). Tap any one to open the original in the Meta Ad Library.
#140 days liveApp StoreAd copy“Keep the whole family on schedule with one tap Color-coded views for everyone Smart notifications & reminders Shared lists, to-dos & recipes Chore tracking for the whole family”Why it worksKeep the whole family on schedule with one tap, color coded views; video, 40 days, App Store.
#239 days liveApp StoreAd copy“Shared Family Calendar Color codes for each family member Automatic notifications & emails Share grocery lists, to do's & recipes Plan chores”Why it worksShared family calendar feature list, color codes and grocery lists; video, 39 days, App Store.
#334 days liveApp StoreAd copy“Shared Family Calendar Color codes for each family member Automatic notifications & emails Share grocery lists, to do's & recipes Plan chores”Why it worksSame feature list on a second video, 34 days, App Store link.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Feature List Ads for Moms and One Price Many Times
Cubbily:Shared Family Calendar is a family planning app from DISCOVERY BAY PTE. LTD. with color coded schedules, shared lists and chores, built for parents and shift workers. As of Oct 2026 it makes an estimated $50K a month on 20K downloads, $2.5 per download. Its 10 in-app purchases use just 2 prices, $4.99 a month and $49.99 a year.
Key takeaways
- Revenue is up 92.4% versus the previous period while downloads are -3.4%.
- Cubbily runs 33 active Meta ads, 6.6x the Productivity median of 5, plus 111 Apple Search Ads creatives.
- The lead line is a plain feature list on 7 of 12 top ads: shared family calendar, color codes for each member, grocery lists, chores.
- There are 10 plan names, Pro Monthly 1 to 6 and Pro Yearly variants, but only 2 prices: $4.99 and $49.99.
- Meta Ad Library spend estimates put 93.2% of spend on women and 80.0% in the United States.
Full teardown
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Where Cubbily:Shared Family Calendar spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 35-44, taking 48.9% of spend.
Est. spend
$11K
Reach
568.1K
Avg. CPM
$18.96
Ads delivered
210
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 405.8K | $8,623 | 80.0% |
| United Kingdom | 162.3K | $2,151 | 20.0% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Cubbily:Shared Family Calendar does differently
One price, many product IDs
83%
annual price versus 12 months at $4.99
A feature list as the ad
7 of 12
top ads carry the same feature list
Moms 25 to 44 in the US
93.2%
of estimated Meta spend aimed at women
The measurement gap
111
Apple Search Ads creatives on record
1. One price, many product IDs
Cubbily sells 10 in-app purchases but only 2 prices. Cubbily Calendar Pro Monthly comes in six numbered versions and Pro Yearly in four, all at $4.99 a month or $49.99 a year. The year is 83% of 12 monthly payments and matches the $49.99 category median. Identical prices behind numbered product IDs usually mean paywall tests that vary trial length or intro offers, not the price. That lets the team test without confusing buyers. Revenue is up 92.4% versus the previous period, so some test is working. The cost shows in reviews: some users object to paying just to see a month view. For Cubbily, the numbered SKUs make price tests easy, so the open question is which feature sits behind the paywall.
2. A feature list as the ad
Cubbily's lead ad reads like an App Store screenshot: shared family calendar, color codes for each family member, automatic notifications and emails, share grocery lists, to dos and recipes, plan chores. It runs on 7 of the top 12. Other lines say keep the whole family on schedule with one tap, or juggling work and family, sync your shifts with family. 11 of 12 are video, all 12 link to the App Store, and none has run past 40 days. A plain list works for a tired parent who wants to know what the app does in three seconds. Active ads rose 135.7% over 37 days. Four features a busy parent cares about, and nothing else, keep the Cubbily ad short enough to read in a feed.
3. Moms 25 to 44 in the US
Meta Ad Library spend estimates show $11K of lifetime spend reaching 568.1K people. Women get 93.2% of spend. The 35 to 44 group takes 48.9% and 25 to 34 takes 40.8%, which together cover most mothers of school age children. The United States takes 80.0% of spend and the United Kingdom 20.0%. Family scheduling usually falls on one parent, and the ads speak to her directly. Cubbily also has 111 Apple Search Ads creatives, covering parents who search for a family calendar by name. Revenue peaked at $66K on Oct 15, 2026. Cubbily aims at the parent who carries the planning load, and its search ads cover the exact words she types.
4. The measurement gap
Cubbily reaches mothers in the United States and the United Kingdom through Meta and 111 search ad creatives, and tests offers behind 10 product IDs at 2 prices. The question is which ad, which search term and which numbered plan bring a family that pays for the year.
How much does Cubbily:Shared Family Calendar cost?
10 in-app purchases, 2 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $4.99 |
|---|---|
| Annual | $49.99 |
Cubbily:Shared Family Calendar vs the Productivity median
| Cubbily:Shared Family Calendar | Median | |
|---|---|---|
| Est. monthly revenue | $50K | $62K |
| Downloads / month | 20K | 30K |
| Meta ads running | 33 | 5 |
| Rating | 4.9 | 4.7 |
| Lowest annual price | $49.99 | $49.99 |
Median of 53 Productivity apps with active Meta ads in our set. See the Productivity hub ›
What Cubbily:Shared Family Calendar users say about paying
Of the latest 37 reviews, 6 (16.2%) mention price, trial or subscription and 5 of those are negative. Users object to paying for the month view, and the sample averages 3.7.
Latest 37 US reviews, Jul 30, 2023 to Oct 9, 2026
Mention price, trial or subscription
16%6 of 37 reviews, 5 of them 1 or 2 stars
I like the app, great for planning schedules but it is lacking from some of its competitors with no added features. Will consider keeping premium subscription b…
If you want to see the calendar by the month you have to pay extra. Upgrade gets you very little. Basically you can see calendar by the month instead of only by…
How to measure a playbook like Cubbily:Shared Family Calendar's
With 111 Apple Search Ads creatives, 33 active Meta ads and 10 numbered plans at 2 prices, Cubbily has to see which source and which offer bring yearly buyers.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 234 days ending Oct 16, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 37 US reviews from Apple's public review feed.
- Category medians are computed across 53 Productivity apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
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| 1 |  CamScannerINTSIG Information Co., Ltd | $8M | 0 |
| 2 |  NotabilityGinger Labs, Inc. | $6M | 0 |
| 3 |  ChatOn AIAIBY Incorporated | $2M | 2 |
| 4 |  GrammarlySuperhuman Platform Inc | $2M | 338 |
| 5 |  CamScanner- scanner, PDF makerINTSIG PTE | $2M | 0 |
| 48 | Cubbily:Shared Family CalendarDISCOVERY BAY PTE. LTD. | $50K | 33 |
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one secFrequently asked questions about Cubbily:Shared Family Calendar
How much does Cubbily make?
Cubbily makes an estimated $50K a month as of Oct 2026, 0.8x the Productivity median of $62K. These are AppKittie estimates, not figures reported by DISCOVERY BAY PTE. LTD.
How much does Cubbily cost?
It is a subscription app. Cubbily Calendar Pro costs $4.99 a month or $49.99 a year on the US App Store.
How many ads does Cubbily run?
Cubbily runs 33 active Meta ads, out of 210 found, which is 6.6x the Productivity median of 5, and has 111 Apple Search Ads creatives.
Who does Cubbily advertise to?
Meta Ad Library spend estimates put 93.2% of spend on women and 80.0% in the United States.
How fast is Cubbily growing?
Revenue is up 92.4% and downloads are -3.4% versus the previous period.
Who makes Cubbily?
DISCOVERY BAY PTE. LTD. publishes Cubbily. It launched on Nov 23, 2022 and holds a 4.9 rating from 1.2K reviews.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
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