Notion Revenue & Ads
An all in one workspace app for notes, tasks, projects and team wikis, with AI that drafts, summarizes and analyzes.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202613 min readPaid scale
Est. monthly revenue
$502K
↓ 17.0% vs prev. period
Downloads / month
803K
↓ 0.4% vs prev. period
Rating
4.8
90.4K ratings · #27 in France
Meta ads running
198
488 found · median 5
Notion revenue and downloads trend
Est. monthly revenue
$502K ↓ 15.6% in 90 days
Dec 22, 2025: $492KOct 18, 2026
Monthly downloads
803K ↑ 1.3% in 90 days
Dec 22, 2025: 656KOct 18, 2026
Daily estimates from AppKittie, 301 days ending Oct 18, 2026. Revenue changed +2% and downloads +22% over the period. Meta ads live went from 0 to 198 between Aug 26, 2026 and Oct 18, 2026.
Notion Meta ads: 198 active, longest running 151 days
Top 12 by days live out of 488 found (5 video and 7 image creatives). Tap any one to open the original in the Meta Ad Library.
#1151 days liveAd copy“Notion has everything you need to unlock the power of AI at work. Create Custom AI Agents to automate your work, from weekly reports to ticket triage, running on triggers you set, using the context already in your workspace. Why teams are choosing Notion over the tool stack: ↓ New: Custom Agents run your repetitive workflows automatically, no manual follow-ups, no dro”Why it worksCustom AI Agents to automate weekly reports and ticket triage; image with no store link, 151 days.
#2140 days liveAd copy“Notion has everything you need to unlock the power of AI at work. Create Custom AI Agents to automate your work, from weekly reports to ticket triage, running on triggers you set, using the context already in your workspace. Why teams are choosing Notion over the tool stack: ↓ New: Custom Agents run your repetitive workflows automatically, no manual follow-ups, no dro”Why it worksSame AI agents at work pitch on a second image; 140 days live.
#3134 days liveAd copy“Actúa Rápido: Obtén Notion Business GRATIS por un Mes → Suite completa de IA incluida → Sin tarjeta de crédito Por qué profesionales y equipos están cambiando a Notion: ↓ Agentes de IA avanzados manejan flujos de trabajo complejos (valor de hasta $12,000) Automatiza tareas repetitivas y ahorra horas cada semana Visualiza tu trabajo como prefieras: cronogramas, table”Why it worksSpanish offer, Notion Business free for a month with AI included and no card; image, 134 days.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Free Business Trial Ads and Two Clean Plan Tiers
Notion is a notes, tasks and team workspace app from Notion Labs, Incorporated, with AI for drafting, meeting summaries and data analysis. As of Oct 2026 it makes an estimated $502K a month on the App Store from an estimated 803K downloads, 26.8x the Productivity median downloads. 6 of the 12 top Meta ads give away the Business plan free for up to 3 months, with no credit card, at $0.63 revenue per download.
Key takeaways
- 198 active Meta ads out of 488 found, 39.6x the Productivity median of 5, and 0 Apple Search Ads creatives. 7 of the 12 top ads are images and 5 are video, and none links to a store.
- 6 of the 12 top ads mention a free trial, in English, Spanish and Portuguese, aimed at teams. The longest top ad, about Custom AI Agents, has run 151 days.
- Plus costs $11.99 a month or $119.99 a year and Business $23.99 or $239.99, a 2.0x spread. The annual is 83% of 12 monthly payments.
- Meta Ad Library spend estimates put lifetime spend at $15K, reaching 1.0M people, 66.2% in the United States and 71.9% aimed at men.
- Recent reviews average 3.12 across 200, but only 12, or 6.0%, mention price, trial or subscription.
Full teardown
Unlock 9 more Meta ads
Unlocked. Everything on this page is open now.
Where Notion spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 35-44, taking 36.5% of spend.
Est. spend
$15K
Reach
1.0M
Avg. CPM
$13.85
Ads delivered
488
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 452.6K | $9,618 | 66.2% |
| Spain | 101.0K | $770.35 | 5.30% |
| Portugal | 82.4K | $504.09 | 3.47% |
| Italy | 68.3K | $486.40 | 3.35% |
| United Kingdom | 67.9K | $899.60 | 6.19% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Notion does differently
Give the team plan away
6 of 12
top ads mention a free trial
Two tiers, nothing hidden
2.0x
spread between Plus and Business annual
Mobile is the free door
$0.63
estimated revenue per download
The measurement gap
12 of 12
top ads skip the store page
1. Give the team plan away
Notion's top Meta ads sell the Business plan, not the personal app. Act Fast: Get Your Notion Business Plan FREE for 3 Months, Full AI Suite Included, No Credit Card Required runs on 3 images. A Free 3 Month Trial of Notion with full access to Notion AI runs on 3 videos. Spanish and Portuguese versions offer 1 month of Business free, and two English videos call it a Strategic Investment at zero cost and ask you to invite your team. All 12 skip the store and point to a sign up flow. A free team trial with no card plants Notion inside a company, where it spreads seat by seat. Notion gives the team tier away for a quarter and lets the team's habits do the rest.
2. Two tiers, nothing hidden
Notion's App Store ladder is the cleanest in this set: 4 in-app purchases at 4 prices. Plus costs $11.99 a month or $119.99 a year. Business costs $23.99 a month or $239.99 a year, a 2.0x spread over Plus. The annual is 83% of 12 monthly payments, a modest discount. Both annuals sit well above the Productivity median of $49.99, because the buyer is often a company card. The clarity shows in reviews: only 12 of 200 recent reviews, 6.0%, mention price, trial or subscription, and 5 are negative. Complaints are about app size and features, not billing. Notion keeps it to one personal tier and one team tier at double the price.
3. Mobile is the free door
Notion pulls 803K downloads a month, 26.8x the Productivity median, but the App Store earns only $0.63 per download. Most mobile users are on a free plan, and many paying teams likely buy on the web. Revenue in the trend window rose from $492K to $502K over 301 days, while downloads rose from 656K to 803K, a 22.3% change. Estimated Meta spend is small at $15K, with 71.9% aimed at men, 36.5% at ages 35-44 and 66.2% in the United States. Store ranks are highest in Europe, #27 in France and #31 in Belgium. For a smaller productivity app, the takeaway is that mobile can work as the free entry while the paid team tier closes elsewhere.
4. The measurement gap
Notion sends all 12 top ads to a sign up flow with a free Business trial, earns $0.63 per App Store download, and sells team plans up to $239.99 a year. The question is which ad, language and trial length bring a team that converts to paid Business seats, not a single user who stays free.
How much does Notion cost?
4 in-app purchases, 4 distinct prices, annual plans from $119.99 to $239.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $11.99 · $23.99 |
|---|---|
| Annual | $119.99 · $239.99 |
Notion vs the Productivity median
| Notion | Median | |
|---|---|---|
| Est. monthly revenue | $502K | $62K |
| Downloads / month | 803K | 30K |
| Meta ads running | 198 | 5 |
| Rating | 4.8 | 4.7 |
| Lowest annual price | $119.99 | $49.99 |
Median of 53 Productivity apps with active Meta ads in our set. See the Productivity hub ›
What Notion users say about paying
Of 200 reviews from Jun 10 to Oct 16, 2026, only 12, or 6.0%, mention price, trial or subscription, and 5 of those are negative. The sample averages 3.12, with complaints mostly about app size and features.
Latest 200 US reviews, Jun 10, 2026 to Oct 16, 2026
Mention price, trial or subscription
6%12 of 200 reviews, 5 of them 1 or 2 stars
I’ve used notion for years and it is a great product on desktop! I use long lists with checkboxes and it doesn’t load correctly on iPhone 12. I get 1/5 of the w…
I’ve been using Notion for a while, and I really love the app. It’s been an amazing tool for staying organized. However, I’m disappointed with my recent billing…
How to measure a playbook like Notion's
Notion gives away up to 3 months of Business in ads that skip the store, so measurement means following each trial from the ad to a paid team seat.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 301 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 53 Productivity apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Productivity apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  CamScannerINTSIG Information Co., Ltd | $8M | 0 |
| 2 |  NotabilityGinger Labs, Inc. | $6M | 0 |
| 3 |  ChatOn AIAIBY Incorporated | $2M | 2 |
| 4 |  GrammarlySuperhuman Platform Inc | $2M | 338 |
| 5 |  CamScanner- scanner, PDF makerINTSIG PTE | $2M | 0 |
| 10 | NotionNotion Labs, Incorporated | $502K | 198 |
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How much does Notion make?
An estimated $502K a month from the App Store as of Oct 2026, a -17.0% change versus the previous period and 8.1x the Productivity median of $62K. These are AppKittie estimates, not figures reported by Notion Labs, Incorporated.
How much does Notion cost?
Plus is listed at $11.99 a month or $119.99 a year and Business at $23.99 a month or $239.99 a year on the US App Store.
How many ads does Notion run?
198 active Meta ads out of 488 found, 39.6x the Productivity median of 5, and no Apple Search Ads creatives.
How fast is Notion growing?
Steadily on downloads. Over 301 days to Oct 18, 2026, estimated downloads rose 22.3% and revenue 2.0%.
Where is Notion most popular?
Its best App Store ranks are #27 in France, #31 in Belgium, #36 in Italy, #37 in Australia and #40 in Canada.
Who makes Notion?
Notion Labs, Incorporated develops Notion. The app launched on Sep 14, 2017, making it 109 months old, and was last updated on Oct 13, 2026.
Does Notion offer a free trial?
Its ads offer up to 3 months of the Business plan free with no credit card, and 6 of the 12 top ads mention a free trial.
Try Airbridge Core free (no sales call)
The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan is $40 a month after 30 free days. Start your free trial.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.