Noteshelf Revenue & Ads
A handwritten and typed note app with lifelike pens, custom paper and covers, templates and AI tools for PDFs.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPricing play
Est. monthly revenue
$206K
↑ 100.4% vs prev. period
Downloads / month
103K
↑ 0.2% vs prev. period
Rating
4.6
7.0K ratings · Productivity
Meta ads running
573
693 found · median 5
Noteshelf revenue and downloads trend
Est. monthly revenue
$206K ↑ 5.0% in 90 days
Jul 22, 2026: $196KOct 16, 2026
Monthly downloads
103K ↑ 4.9% in 90 days
Jul 22, 2026: 98KOct 16, 2026
Daily estimates from AppKittie, 73 days ending Oct 16, 2026. Revenue changed +5% and downloads +5% over the period. Meta ads live went from 520 to 573 between Aug 26, 2026 and Oct 18, 2026.
Noteshelf Meta ads: 573 active, longest running 316 days
Top 12 by days live out of 693 found (12 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1316 days liveAd copy“Your notes done your way noteshelf---mwm-webflows-proxy-asehaue2ga-ew.a.run.app”Why it worksYour notes done your way, video with a web link, 316 days live.
#2316 days liveAd copy“The note taking app you were looking for noteshelf---mwm-webflows-proxy-asehaue2ga-ew.a.run.app”Why it worksThe note taking app you were looking for, video, 316 days running.
#3316 days liveAd copy“Your notes done your way noteshelf---mwm-webflows-proxy-asehaue2ga-ew.a.run.app”Why it worksSecond cut of your notes done your way, 316 days, part of a long-lived set.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
A Lifetime Price Under Every Year and 573 Live Meta Ads
Noteshelf: AI Notes & PDF is a Productivity app from Fluid Touch Pte. Ltd. for handwritten and typed notes with lifelike pens, papers and templates. As of Oct 2026 it makes an estimated $206K a month on an estimated 103K downloads, 3.3x the Productivity median revenue. A $14.99 lifetime below every yearly plan, and 573 active Meta ads, 114.6x the median, on one line, your notes done your way.
Key takeaways
- 10 in-app purchases at 7 prices: $4.99 or $7.99 weekly, $9.99 monthly, $29.99, $39.99 or $49.99 yearly, a $14.99 Noteshelf 3 Premium Lifetime and a $9.99 upgrade for Noteshelf 2 users.
- 573 active Meta ads out of 693 found, 114.6x the Productivity median of 5, plus 286 Apple Search Ads creatives.
- 10 of the top 12 say your notes done your way, 2 say the note taking app you were looking for, and they have run 300 or 316 days.
- Meta Ad Library spend estimates put lifetime spend at $51K, 71.7% aimed at women, 25.2% at ages 25-34 and 23.1% at 18-24. The United States takes 88.8%.
- Revenue changed 100.4% against the previous period while downloads changed 0.2%. 89 of the latest 200 reviews mention price, 58 negative.
Full teardown
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Where Noteshelf spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 25.2% of spend.
Est. spend
$51K
Reach
2.6M
Avg. CPM
$19.90
Ads delivered
693
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 2.1M | $45,090 | 88.8% |
| United Kingdom | 430.0K | $5,697 | 11.2% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Noteshelf does differently
Lifetime priced under a year
$14.99
Noteshelf 3 Premium Lifetime price
Scale on two plain lines
114.6x
active Meta ads vs the Productivity median
Revenue up 100.4%, installs flat
100.4%
revenue change vs the previous period
The measurement gap
573
active Meta ads
1. Lifetime priced under a year
Noteshelf's ladder runs backward at the top. Weekly Premium costs $4.99 or $7.99, monthly $9.99, and yearly $29.99, $39.99 or $49.99, a 1.7x spread at 25% of 12 monthly payments. Yet Noteshelf 3 Premium - Lifetime is listed at $14.99, below every year, and Premium for Noteshelf 2 users costs $9.99. The lifetime likely serves earlier buyers and long-time users of the older app, people who expect to pay once for a notebook. Reviews echo that wish: one user writes they would rather pay a one-time fee than pay on a continuous basis. For Noteshelf, the lifetime option keeps loyal users happy but undercuts the yearly plans.
2. Scale on two plain lines
Noteshelf runs 573 active Meta ads, 114.6x the Productivity median of 5, after a peak of 759 on Sep 22, and the copy hardly changes. Your notes done your way runs on 10 of the top 12 and the note taking app you were looking for on 2. All 12 are video and have run 300 or 316 days, so the winners stay on. A short line leaves room for the footage, likely the app's own pages and pens, to carry the sale. Estimated spend reached 2.6M people, aimed 71.7% at women and mostly at ages 18-34. Noteshelf lets the visual carry the ad: short copy, many long-running clips.
3. Revenue up 100.4%, installs flat
Revenue changed 100.4% against the previous period while downloads changed 0.2%, so more of the same users started paying. Over 73 days to Oct 16, 2026, revenue rose 5.0% from $196K to $206K, with a 30-day change of 103.7%, likely tied to back-to-school note taking. Revenue per download is an estimated $2.0. The cost shows in reviews: 89 of the latest 200 mention price, trial or subscription, 58 negative, with complaints that almost everything requires paying and that only a few notebooks stay free. The window averages 2.77 stars. Noteshelf's tighter free tier may convert more students, and it also writes the reviews the next student reads.
4. The measurement gap
Noteshelf runs 573 Meta ads on two lines and sells weekly, yearly and a $14.99 lifetime. Which ad and which keyword bring a student who keeps a $29.99 to $49.99 year, and which bring a $4.99 week or a $14.99 lifetime buyer? With revenue up 100.4% on flat installs, the plan mix by source is the open question.
How much does Noteshelf cost?
10 in-app purchases, 7 distinct prices, annual plans from $29.99 to $49.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $4.99 · $7.99 |
|---|---|
| Monthly | $9.99 |
| Annual | $29.99 · $39.99 · $49.99 |
| Lifetime | $14.99 |
| Other | $9.99 |
Noteshelf vs the Productivity median
| Noteshelf | Median | |
|---|---|---|
| Est. monthly revenue | $206K | $62K |
| Downloads / month | 103K | 30K |
| Meta ads running | 573 | 5 |
| Rating | 4.6 | 4.7 |
| Lowest annual price | $29.99 | $49.99 |
Median of 53 Productivity apps with active Meta ads in our set. See the Productivity hub ›
What Noteshelf users say about paying
Of the latest 200 reviews (Jan 24 to Oct 17, 2026), 89 mention price, trial or subscription, 44.5% of the sample, and 58 of those are negative, mostly about features behind the paywall and wanting a one-time price. The window averages 2.77 stars.
Latest 200 US reviews, Jan 24, 2026 to Oct 17, 2026
Mention price, trial or subscription
44%89 of 200 reviews, 58 of them 1 or 2 stars
I really like this app but I don’t want to pay on a continues basic for an app. I would like to pay a one time fee, and if there are up-date and I choose to up-…
I only put a 5 because people can see this you literally have to buy almost everything the only thing is free if you get three notes three that’s really that’s …
How to measure a playbook like Noteshelf's
Noteshelf runs 573 active Meta ads and 286 Apple Search Ads creatives. Tying each to a weekly, yearly or $14.99 lifetime purchase is the measurement job.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 73 days ending Oct 16, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 53 Productivity apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Productivity apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  CamScannerINTSIG Information Co., Ltd | $8M | 0 |
| 2 |  NotabilityGinger Labs, Inc. | $6M | 0 |
| 3 |  ChatOn AIAIBY Incorporated | $2M | 2 |
| 4 |  GrammarlySuperhuman Platform Inc | $2M | 338 |
| 5 |  CamScanner- scanner, PDF makerINTSIG PTE | $2M | 0 |
| 22 | NoteshelfFluid Touch Pte. Ltd. | $206K | 573 |
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HyNoteFrequently asked questions about Noteshelf
How much does Noteshelf make?
Noteshelf makes an estimated $206K a month on about 103K monthly downloads as of Oct 2026, by AppKittie estimates. That is 3.3x the Productivity median of $62K.
How much does Noteshelf cost?
Premium costs $4.99 or $7.99 a week, $9.99 a month, or $29.99 to $49.99 a year. A Noteshelf 3 Premium Lifetime is listed at $14.99.
How many ads does Noteshelf run?
573 active Meta ads out of 693 found, 114.6x the Productivity median of 5, plus 286 Apple Search Ads creatives.
How fast is Noteshelf growing?
Revenue changed 100.4% against the previous period while downloads changed 0.2%.
Who does Noteshelf target?
By Meta Ad Library spend estimates, 71.7% of lifetime Meta spend targets women, mostly ages 18-34. The United States takes 88.8%.
Who makes Noteshelf?
Fluid Touch Pte. Ltd. publishes Noteshelf. It launched on Aug 18, 2023, making it 38 months old, and was last updated Oct 11, 2026.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.