Loopsy Revenue & Ads
A project app for knitters and crocheters with row counters, interactive patterns from PDFs and a yarn stash catalog.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202612 min readFast riser
Est. monthly revenue
$103K
↓ 0.8% vs prev. period
Downloads / month
83K
↑ 98.5% vs prev. period
Rating
4.8
16.7K ratings · #48 in Canada
Meta ads running
129
266 found · median 30
Loopsy revenue and downloads trend
Est. monthly revenue
$103K ↑ 20.2% in 90 days
Nov 26, 2025: $30KOct 18, 2026
Monthly downloads
83K ↑ 92.7% in 90 days
Nov 26, 2025: 15KOct 18, 2026
Daily estimates from AppKittie, 316 days ending Oct 18, 2026. Revenue changed +243% and downloads +448% over the period. Meta ads live went from 42 to 129 between Aug 25, 2026 and Oct 18, 2026.
Loopsy Meta ads: 129 active, longest running 173 days
Top 12 by days live out of 266 found (12 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1173 days liveApp StoreAd copy“When I started crocheting, I wanted one app that held my patterns, my projects, and my yarn stash without making me pay $10/mo or watch ads. That app didn’t exist, so I built it. Free tier is permanent (not a trial). Loopsy Pro exists if you want extra stuff, but you genuinely don’t need it. #crochet #yarn #loopsy”Why it worksFounder video about building one app for patterns, projects and stash with a free tier, 173 days, App Store.
#2173 days liveApp StoreAd copy“I’m begging the crocheters of America to stop screenshotting patterns into a folder named “crochet stuff (new).” Loopsy imports pattern PDFs, tracks your row, counts your stitches, and keeps your yarn stash in one place. It’s free. Your Notes app will recover. Get Loopsy on the App Store! #crochet #loopsy #yarn”Why it worksVideo begging crocheters to stop screenshotting patterns into a folder, 173 days, App Store.
#3173 days liveApp StoreAd copy“Less time organizing, more time crafting! #loopsy #crochet #yarn”Why it worksShort hashtag video on less time organizing and more time crafting, 173 days, App Store.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Founder Voice Ads for Crocheters
Loopsy: Crochet & Knitting is a project tracker from Springtown Labs Inc. that turns patterns into checklists and catalogs yarn. As of Oct 2026 it makes an estimated $103K a month from 83K downloads, with downloads up 98.5% on the previous period. 11 distinct lines run in the top 12, most written in the first person by a crocheter, several promising a permanent free tier rather than a trial.
Key takeaways
- Loopsy is 17 months old. In a 316 day trend window downloads rose 448.2% from 15K and estimated revenue 242.8% from $30K.
- 129 active Meta ads, 4.3x the Lifestyle median of 30, up 207.1% in 37 days, plus 455 Apple Search Ads creatives.
- 11 distinct copy lines in the top 12 ads, 6 mentioning free and 7 using hashtags. 8 link to the App Store.
- Estimated Meta spend is $54K, 95.5% aimed at women, with 73.1% in the United States and 26.9% in the United Kingdom.
- Of the latest 200 reviews, 76 (38.0%) mention price, trial or subscription and 53 of those are negative.
Full teardown
Unlock 9 more Meta ads
Unlocked. Everything on this page is open now.
Where Loopsy spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 31.1% of spend.
Est. spend
$54K
Reach
3.0M
Avg. CPM
$18.28
Ads delivered
266
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 1.9M | $39,433 | 73.1% |
| United Kingdom | 1.1M | $14,511 | 26.9% |
| Ireland | 1.4K | $14.53 | 0.03% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Loopsy does differently
Downloads doubling, revenue flat
98.5%
download growth on the previous period
Ads that sound like a maker
11
distinct copy lines in the 12 top ads
A removed feature, angry payers
38.0%
of recent reviews mention price or trial
The measurement gap
4 of 12
top ads have no store link
1. Downloads doubling, revenue flat
Downloads rose 98.5% on the previous period, to an estimated 83K, while revenue moved -0.8% to $103K. Over a 316 day trend window, downloads grew 448.2% from 15K and estimated revenue 242.8% from $30K, peaking at $107K on Oct 1, 2026. Active Meta ads tripled, from 42 to 129, with a peak of 149 on Sep 15. The gap between the two lines is the free tier at work: new crafters install, and only some upgrade. Loopsy ranks #48 in Canada and #87 in Australia and the United Kingdom. With a generous free tier, Loopsy needs upgrades measured by install week to see whether the newest wave converts later.
2. Ads that sound like a maker
When I started crocheting, I wanted one app that held my patterns, my projects and my yarn stash without paying monthly or watching ads, so I built it. That founder story leads the top ads, followed by a promise that the free tier is permanent, not a trial. Other lines plead with crocheters to stop screenshotting patterns into a folder, admit no Ravelry slander, or say your patterns are in 12 different places. 11 lines across 12 ads, all video, 7 with hashtags, written as posts rather than ads. Loopsy writes as a member of the community, names the exact mess crocheters live with, and promises something concrete about price.
3. A removed feature, angry payers
The latest 200 reviews average 3.27, well under the 4.8 store rating from 16.7K reviews, and 63 are one star. 76 mention price, trial or subscription, 53 of them negatively. The quotes point to one event: an update removed Smart Patterns, a Pro feature that turned PDF patterns into steps, after users had paid for a year to get it. Others report being charged after cancelling a trial. The ladder is wide, $4.99 a week, $9.99 a month, annual plans from $19.99 to $49.99 and a $99.99 item. For Loopsy, the fix is plain: keep paid features for people who bought a year for them, and refund before they ask.
4. The measurement gap
Loopsy doubled downloads on founder style ads that promise a permanent free tier, while revenue stayed flat. The question is which of the 11 lines bring crafters who later buy Pro at $19.99 to $49.99 a year, and which bring free users who never upgrade.
How much does Loopsy cost?
10 in-app purchases, 7 distinct prices, annual plans from $19.99 to $49.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $4.99 |
|---|---|
| Monthly | $9.99 |
| Annual | $19.99 · $29.99 · $39.99 · $49.99 |
| Other | $99.99 |
Loopsy vs the Lifestyle median
| Loopsy | Median | |
|---|---|---|
| Est. monthly revenue | $103K | $74K |
| Downloads / month | 83K | 30K |
| Meta ads running | 129 | 30 |
| Rating | 4.8 | 4.5 |
| Lowest annual price | $19.99 | $39.99 |
Median of 61 Lifestyle apps with active Meta ads in our set. See the Lifestyle hub ›
What Loopsy users say about paying
Of the latest 200 reviews, averaging 3.27, 76 (38.0%) mention price, trial or subscription and 53 are negative, mostly about a paid feature removed after purchase and trial charges.
Latest 200 US reviews, Jan 31, 2026 to Oct 17, 2026
Mention price, trial or subscription
38%76 of 200 reviews, 53 of them 1 or 2 stars
I was hooked (ha) and ready to commit to the year subscription after just a week of looking through/using the app. Already used it to track a project, I love th…
In the latest update, the smart patterns feature was removed. It was a Pro feature which means subscribers had already paid to use it for a year. It was removed…
How to measure a playbook like Loopsy's
Loopsy runs 129 active Meta ads with 11 founder style lines and a permanent free tier. Measuring it means finding which line brings crafters who later pay for Pro.
- 01
Split installs and revenue by country from day one
When an app climbs the charts in several countries at once, each market needs its own numbers. Every report breaks down by country and channel.
- 02
Measure iOS campaigns without the ATT prompt
SKAdNetwork setup is self-serve, so iOS campaigns still report results when users decline tracking.
- 03
Test new channels with a link, not a project
Create a tracking link for each new test (a creator, a subreddit, a newsletter) and compare it with Meta in the same report.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 316 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 61 Lifestyle apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Lifestyle apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  Tinder Dating AppTinder LLC | $55M | 36 |
| 2 |  Tipsy ChatLIGHTSPEED INTELLIGENCE PTE. LTD. | $11M | 883 |
| 3 |  PUREOnline Classifieds AG | $5M | 18 |
| 4 |  FeeldFeeld Ltd | $4M | 145 |
| 5 |  happnHAPPN SAS | $1M | 117 |
| 37 | LoopsySpringtown Labs Inc. | $103K | 129 |
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How much does Loopsy make?
An estimated $103K a month as of Oct 2026, 1.4x the Lifestyle median of $74K, at -0.8% on the previous period. These are AppKittie estimates, not figures reported by Springtown Labs Inc.
How much does Loopsy cost?
Loopsy has a free tier. Loopsy Pro lists 10 in-app purchases at 7 prices on the US App Store: $4.99 a week, $9.99 a month, $19.99 to $49.99 a year, and a $99.99 option.
How many ads does Loopsy run?
129 active Meta ads as of Oct 2026, 4.3x the Lifestyle median, plus 455 Apple Search Ads creatives.
How fast is Loopsy growing?
Downloads rose 98.5% on the previous period. Over 316 days downloads grew 448.2% and estimated revenue 242.8%.
Who does Loopsy advertise to?
Women: 95.5% of estimated Meta spend targets women. The United States takes 73.1% and the United Kingdom 26.9%.
Where is Loopsy most popular?
Its best category ranks are #48 in Canada and #87 in Australia and the United Kingdom.
Who makes Loopsy?
Springtown Labs Inc. makes Loopsy. It launched on May 23, 2025, is 17 months old and holds a 4.8 rating from 16.7K reviews.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
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