Labbet Revenue & Ads
A film look photo and video editor with real grain, dust, light leaks, film borders and text overlays for analog fans.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202612 min readPaid scale
Est. monthly revenue
$100K
↓ 1.4% vs prev. period
Downloads / month
10K
↓ 75.4% vs prev. period
Rating
4.7
422 ratings · Photo & Video
Meta ads running
13
289 found · median 21
Labbet revenue and downloads trend
Est. monthly revenue
$100K ↑ 1.5% in 90 days
Jul 22, 2026: $99KOct 18, 2026
Monthly downloads
10K ↓ 83.1% in 90 days
Jul 22, 2026: 59KOct 18, 2026
Daily estimates from AppKittie, 89 days ending Oct 18, 2026. Revenue changed +2% and downloads -83% over the period. Meta ads live went from 60 to 0 between Aug 25, 2026 and Oct 18, 2026.
Labbet Meta ads: 13 active, longest running 81 days
Top 13 by days live out of 289 found (8 video and 5 image creatives). Tap any one to open the original in the Meta Ad Library.
#181 days liveApp StoreAd copy“Rated 4.8 on App Store from photographers who edits with feeling.”Why it worksRated 4.8 on App Store by photographers who edit with feeling, video, 81 days.
#281 days liveApp StoreAd copy“Labbet means “The Lab” in Swedish, inspired by the photography labs where film once revealed identity, tone by tone. We bring that spirit of process into your pocket. In Labbet, digital precision meets analog character, so every edit can reflect your unique Creative ID. Labbet is made for creators with an analog soul, people who value texture, mood, and honest expression. For visually-driven thinkers and storytellers with taste, Labbet offers a space to explore, refine, and craft work that fee”Why it worksLabbet means the lab in Swedish, film lab heritage story, video to the App Store, 81 days.
#381 days liveApp StoreAd copy“For creators with an analog soul. You know if that's you.”Why it worksFor creators with an analog soul, you know if that's you, video, 81 days live.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Rating Ads, a Swedish Origin Story and a Secret Yearly Plan
Labbet: Photo & Video Editing is a Photo & Video app from Blurred AB that adds film grain, dust, light leaks and borders to photos and video. As of Oct 2026 it makes an estimated $100K a month on an estimated 10K downloads, 0.5x the category median revenue. Each download brings an estimated $10.0, and the top Meta ads sell social proof and taste, rated 4.8 on App Store, for creators with an analog soul.
Key takeaways
- 13 active Meta ads out of 289 found. The top 13 have run 75 to 81 days, 8 as video and 5 as image, all linking to the App Store.
- The most repeated line, used 6 times, says rated 4.8 on App Store from photographers who edits with feeling. 8 distinct lines appear in the 13.
- 6 in-app purchases at 4 prices: $7.99 weekly, $12.99 monthly, $29.99 yearly and a $99.99 one-time purchase. One item is named Secret Yearly Plan.
- Estimated revenue per download is $10.0, while the Photo & Video median app earns $200K on 60K downloads.
- Over 89 days, estimated downloads went from 59K to 10K, a change of -83.1%, while estimated revenue rose 1.5% from $99K to $100K.
Full teardown
Unlock 10 more Meta ads
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Where Labbet spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 60.6% of spend.
Est. spend
$6K
Reach
417.5K
Avg. CPM
$13.42
Ads delivered
289
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 164.6K | $3,497 | 62.4% |
| United Kingdom | 37.1K | $491.02 | 8.76% |
| Germany | 31.1K | $333.90 | 5.96% |
| Italy | 23.0K | $163.52 | 2.92% |
| Spain | 21.0K | $159.97 | 2.86% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Labbet does differently
Copy for a niche with taste
8
distinct lines across the top 13 ads
A rating as the headline
6 of 13
top ads that lead with a 4.8 rating
Lifetime, yearly and a secret plan
$10.0
estimated revenue per download
The measurement gap
-83.1%
estimated download change over 89 days
1. Copy for a niche with taste
Labbet writes ads for a type of person, not a feature. For creators with an analog soul, you know if that's you. We built a lab for people who think grain is a feature, not a flaw. Labbet means the lab in Swedish, inspired by the photography labs where film once revealed identity. Another tells the origin story of a Swedish duo with big brand experience. 8 distinct lines fill the top 13, run as 8 videos and 5 images, all to the App Store and all between 75 and 81 days old. Identity copy filters the audience: the people who click already care about film looks and are likely to pay. Labbet writes to the person with an analog soul, not to the photo app market.
2. A rating as the headline
The single most used line is social proof. Rated 4.8 on App Store from photographers who edits with feeling runs on 6 of the top 13 Meta ads, 3 as video and 3 as image, and the oldest has run 81 days. A star rating answers the first doubt about an unknown editor, which is whether it is any good, before the viewer sees a single filter. The store listing today shows 4.7 stars from 422 ratings, a small base, so the ad borrows trust the listing alone cannot give. The reviews tell a mixed story, with 15 of the latest 37 mentioning price or subscription. Smaller apps with a good rating can lead with it, as long as the number stays current.
3. Lifetime, yearly and a secret plan
Labbet earns an estimated $10.0 per download on 10K downloads a month. The price list is short: $7.99 a week, $12.99 a month, $29.99 a year, and a Labbet+ One-Time Purchase at $99.99. The cheapest annual equals 19% of 12 monthly payments. An item named Secret Yearly Plan points to a hidden offer, likely shown to people who close the first paywall. A one-time price suits photographers who dislike subscriptions for tools. The trend shows why yield matters: downloads went from 59K to 10K over 89 days, a change of -83.1%, yet revenue held, rising 1.5%. Labbet's ladder includes a quiet discount for people about to leave.
4. The measurement gap
Labbet kept revenue flat while downloads fell from 59K to 10K, and sells a $29.99 year, a $99.99 lifetime and a Secret Yearly Plan. Which ad, the 4.8 rating or the analog soul line, brings the lifetime buyer, and which brings someone who only converts at the secret price? That split decides where the remaining budget goes.
How much does Labbet cost?
6 in-app purchases, 4 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $7.99 |
|---|---|
| Monthly | $12.99 |
| Annual | $29.99 |
| Lifetime | $99.99 |
Labbet vs the Photo & Video median
| Labbet | Median | |
|---|---|---|
| Est. monthly revenue | $100K | $200K |
| Downloads / month | 10K | 60K |
| Meta ads running | 13 | 21 |
| Rating | 4.7 | 4.7 |
| Lowest annual price | $29.99 | $47.99 |
Median of 69 Photo & Video apps with active Meta ads in our set. See the Photo & Video hub ›
What Labbet users say about paying
Of the latest 37 reviews (Mar 14, 2025 to Sep 29, 2026), 15 mention price, trial or subscription, 40.5% of the sample, and 8 of those are negative, mostly about features behind the paywall. The sample averages 3.41 stars.
Latest 37 US reviews, Mar 14, 2025 to Sep 29, 2026
Mention price, trial or subscription
40%15 of 37 reviews, 8 of them 1 or 2 stars
Great features and interface, and just the right amount of simplicity. That being said, $30 a year and $99 for a lifetime subscription is probably too much for …
Same as the rest. There is no feature that sets this app apart. In fact, this has the least free options out of every other app I’ve used. Stick with EPIK or Fi…
How to measure a playbook like Labbet's
Labbet runs 13 top Meta ads with 8 lines, all to the App Store, and sells a $29.99 year beside a $99.99 one-time purchase. Tying each line to the plan it sells is the measurement job.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
From $40/mo · 30 days free · no sales call
How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 89 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 37 US reviews from Apple's public review feed.
- Category medians are computed across 69 Photo & Video apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Photo & Video apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  SCRLAppostrophe AB | $4M | 1,900 |
| 2 |  AirbrushPIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD. | $4M | 180 |
| 3 |  ReminiBending Spoons Apps ApS | $3M | 92 |
| 4 |  WinkMeitu Technology Co., Ltd. | $2M | 517 |
| 5 |  PhotoroomPhotoroom | $2M | 1,600 |
| 44 | LabbetBlurred AB | $100K | 13 |
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Hype AIFrequently asked questions about Labbet
How much does Labbet make?
Labbet makes an estimated $100K a month on about 10K monthly downloads as of Oct 2026, by AppKittie estimates. That is 0.5x the Photo & Video median of $200K.
How much does Labbet cost?
Labbet lists 6 in-app purchases at 4 prices: $7.99 a week, $12.99 a month, $29.99 a year, and $99.99 for a one-time purchase.
How many ads does Labbet run?
13 active Meta ads out of 289 found. The top 13 have run 75 to 81 days, 8 as video and 5 as image.
How fast is Labbet growing?
Over the 89 days to Oct 18, 2026, estimated revenue rose 1.5% from $99K to $100K a month, while estimated downloads went from 59K to 10K, a change of -83.1%.
Who does Labbet target?
By Meta Ad Library spend estimates, 66.1% of lifetime Meta spend targets women and 60.6% goes to ages 25-34. The United States takes 62.4%.
What do Labbet ads say?
6 of the top 13 say rated 4.8 on App Store from photographers who edits with feeling. Others speak to creators with an analog soul or tell the Swedish lab story.
Who makes Labbet?
Blurred AB publishes Labbet. It launched on Sep 1, 2022, making it 49 months old, and was last updated Sep 22, 2026.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.