Hula AI Revenue & Ads
An AI app that turns selfies and clips into trend dance videos, avatars, sticker packs and styled images.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readPricing play
Est. monthly revenue
$100K
↓ 66.9% vs prev. period
Downloads / month
10K
↓ 83.5% vs prev. period
Rating
4.6
13.5K ratings · Photo & Video
Meta ads running
94
999 found · median 21
Hula AI revenue and downloads trend
Est. monthly revenue
$100K ↓ 66.4% in 90 days
Jan 6, 2026: $255KOct 17, 2026
Monthly downloads
10K ↓ 83.2% in 90 days
Jan 6, 2026: 51KOct 17, 2026
Daily estimates from AppKittie, 238 days ending Oct 17, 2026. Revenue changed -61% and downloads -80% over the period. Meta ads live went from 150 to 94 between Aug 25, 2026 and Oct 18, 2026.
Hula AI Meta ads: 94 active, longest running 50 days
Top 12 by days live out of 999 found (8 video and 4 image creatives). Tap any one to open the original in the Meta Ad Library.
#150 days liveApp StoreAd copyNo copy, visual onlyWhy it worksVideo with an unfilled product.brand template as copy, 50 days live, linked to the App Store.
#249 days liveApp StoreAd copyNo copy, visual onlyWhy it worksSecond video with the same empty template, 49 days live, App Store link.
#348 days liveApp StoreAd copyNo copy, visual onlyWhy it worksThird template only video to the App Store, 48 days live; the selfie dance line runs on the web ads.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
A Subscription That Still Charges per Video
Hula AI: Trend Video Generator is an AI photo and video app from Prequel Inc. that turns one selfie into a dance video or avatar. As of Oct 2026 it makes an estimated $100K a month from 10K downloads, at $10 per download. A two layer paywall holds weekly plans and a $39.99 year, plus separate packs of 2 or 5 AI creations and video packages, which leaves 128 of the latest 200 reviews talking about price.
Key takeaways
- 10 in-app purchases at 7 prices: weekly at $6.99, $7.99 or $9.99, $39.99 a year, and packs and coins at $2.99, $4.99 and $19.99.
- Of the latest 200 reviews, averaging 1.46, 128 (64.0%) mention price, trial or subscription and 125 of those are negative.
- 94 active Meta ads, 4.5x the Photo & Video median of 21, out of 999 found, plus 119 Apple Search Ads creatives.
- 8 of the 12 top ads say turn one selfie into a viral dance video in seconds and try Hula free. 4 carry an unfilled template field.
- Revenue moved -66.9% and downloads -83.5% on the previous period, after a trend peak of $303K on Sep 16, 2026.
Full teardown
Unlock 9 more Meta ads
Unlocked. Everything on this page is open now.
Where Hula AI spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 47.2% of spend.
Est. spend
$3K
Reach
191.3K
Avg. CPM
$13.68
Ads delivered
999
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 77.1K | $1,639 | 62.6% |
| United Kingdom | 23.0K | $304.37 | 11.6% |
| Germany | 11.5K | $123.71 | 4.73% |
| Italy | 8.2K | $58.05 | 2.22% |
| Netherlands | 6.5K | $60.88 | 2.33% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Hula AI does differently
Plans plus creation packs
7
prices across plans, packs and coins
Reviews about paying twice
64.0%
of recent reviews mention price or trial
A selfie, a dance, for free
8 of 12
top ads say try Hula free
The measurement gap
999
Meta ads found in the library
1. Plans plus creation packs
Hula sells access and output separately. Hula Premium costs $6.99, $7.99 or $9.99 a week, or $39.99 a year, below the Photo & Video annual median of $47.99. On top sit packs named 2 AI Creations and 5 AI Creations, Medium and Big AI Videos Packages, and Coins, at $2.99, $4.99 and $19.99. That structure caps the cost of expensive AI video generation per user, since the subscription alone does not cover unlimited videos. It also produces an estimated $10 per download. The risk is that buyers expect a subscription to include the main feature. Hula AI's credit model covers real per use costs, but the paywall does not say clearly how many creations a plan includes.
2. Reviews about paying twice
The latest 200 reviews average 1.46, and 170 of them are one star. 128 mention price, trial or subscription and 125 of those are negative. The quotes describe the same surprise: a full year subscription gives coins for only a few videos, the third creation asks for another payment, and the app pushes for a rating at the wrong moment. The store rating is still 4.6 from 13.5K ratings, so the damage shows in the recent sample first. Revenue moved -66.9% on the previous period. Because the subscription does not include the headline feature, Hula AI's ad and paywall would need to say so before the first charge.
3. A selfie, a dance, for free
Turn one selfie into a viral dance video in seconds. No filming, no editing, just upload and watch yourself come alive. Try Hula free today. That line runs on 8 of the 12 top ads, all linked to the web. The other 4, linked to the App Store, carry only an unfilled product.brand template, a setup mistake that left the copy empty. 8 are video and 4 image, and none has run more than 50 days. Active ads peaked at 185 on Sep 10, 2026 and are down to 94. Hula AI's hook promises the outcome with no effort, and the free claim has to match what the user gets after install.
4. The measurement gap
Hula has run 999 Meta ads, sends most top ones to the web with a free promise, and then sells plans and creation packs on top. The question is which ads bring users who keep paying after the first pack, and which bring one charge and a one star review, now that revenue has fallen from its September peak.
How much does Hula AI cost?
10 in-app purchases, 7 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $6.99 · $7.99 · $9.99 |
|---|---|
| Annual | $39.99 |
| Other | $2.99 · $4.99 · $19.99 |
Hula AI vs the Photo & Video median
| Hula AI | Median | |
|---|---|---|
| Est. monthly revenue | $100K | $200K |
| Downloads / month | 10K | 60K |
| Meta ads running | 94 | 21 |
| Rating | 4.6 | 4.7 |
| Lowest annual price | $39.99 | $47.99 |
Median of 69 Photo & Video apps with active Meta ads in our set. See the Photo & Video hub ›
What Hula AI users say about paying
Of the latest 200 reviews, averaging 1.46, 128 (64.0%) mention price, trial or subscription and 125 are negative, mostly yearly subscribers told to buy extra packs for more videos.
Latest 200 US reviews, Aug 14, 2025 to Oct 1, 2026
Mention price, trial or subscription
64%128 of 200 reviews, 125 of them 1 or 2 stars
Do not buy this app. It’s a money trap. You get enough coins for maybe 4-5 videos for the year subscription and then it’s useless unless you keep paying for mor…
I like to play with images. But beyond providing one with some pretty average AI images, the problem with this app is that I had to pay a year in advance before…
How to measure a playbook like Hula AI's
Hula runs 94 active Meta ads, most promising a free selfie dance video, and sells plans plus creation packs. Measuring it means tying each ad to users who buy more than once.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
From $40/mo · 30 days free · no sales call
How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 238 days ending Oct 17, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 69 Photo & Video apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Photo & Video apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  SCRLAppostrophe AB | $4M | 1,900 |
| 2 |  AirbrushPIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD. | $4M | 180 |
| 3 |  ReminiBending Spoons Apps ApS | $3M | 92 |
| 4 |  WinkMeitu Technology Co., Ltd. | $2M | 517 |
| 5 |  PhotoroomPhotoroom | $2M | 1,600 |
| 49 | Hula AIPrequel Inc. | $100K | 94 |
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Hype AIFrequently asked questions about Hula AI
How much does Hula AI make?
An estimated $100K a month as of Oct 2026, 0.5x the Photo & Video median of $200K, at -66.9% on the previous period. These are AppKittie estimates, not figures reported by Prequel Inc.
How much does Hula AI cost?
Hula AI lists 10 in-app purchases at 7 prices on the US App Store: Premium at $6.99, $7.99 or $9.99 a week or $39.99 a year, and packs and coins at $2.99, $4.99 and $19.99.
How many ads does Hula AI run?
94 active Meta ads as of Oct 2026, out of 999 found, plus 119 Apple Search Ads creatives. Active ads peaked at 185 on Sep 10, 2026.
Why are Hula AI reviews negative?
64.0% of the latest 200 reviews mention price, mostly subscribers who still had to buy packs to make more videos.
How fast is Hula AI growing?
It is shrinking. Revenue peaked at $303K on Sep 16, 2026 and moved -66.9% on the previous period.
Who makes Hula AI?
Prequel Inc. makes Hula AI. It launched on Jan 15, 2025, is 21 months old and holds a 4.6 rating from 13.5K reviews.
Try Airbridge Core free (no sales call)
The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan is $40 a month after 30 free days. Start your free trial.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.