idealista Revenue & Ads
A property marketplace for buying, selling and renting homes, rooms and parking in Spain, Italy and Portugal.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPaid scale
Est. monthly revenue
$100K
↑ 133.3% vs prev. period
Downloads / month
400K
↑ 133.3% vs prev. period
Rating
4.7
349.8K ratings · #5 in Italy
Meta ads running
306
390 found · median 5
idealista revenue and downloads trend
Est. monthly revenue
$100K ↑ 1166.3% in 90 days
Dec 21, 2025: $8KApr 12, 2026
Monthly downloads
400K ↑ 1166.3% in 90 days
Dec 21, 2025: 32KApr 12, 2026
Daily estimates from AppKittie, 85 days ending Apr 12, 2026. Revenue changed +1166% and downloads +1166% over the period. Meta ads live went from 271 to 306 between Aug 25, 2026 and Oct 18, 2026.
idealista Meta ads: 306 active, longest running 426 days
Top 12 by days live out of 390 found (2 video and 10 image creatives). Tap any one to open the original in the Meta Ad Library.
#1426 days liveWeb linkAd copy“Segui idealista: notizie, edifici sorprendenti e novità per chi cerca casa... e per chi l'ha già trovata.”Why it worksItalian image asking people to follow idealista for news and surprising buildings, 426 days, web.
#2426 days liveWeb linkAd copy“Segui idealista: notizie, edifici sorprendenti e novità per chi cerca casa... e per chi l'ha già trovata.”Why it worksSecond image on the same follow idealista line, 426 days live, linked to the web.
#3391 days liveWeb linkAd copy“Segui idealista: notizie, edifici sorprendenti e novità per chi cerca casa... e per chi l'ha già trovata.”Why it worksThird Italian image with the identical follow line, 391 days, part of a long running brand set.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Sellers Pay, Buyers Browse, Italy Sees the Ads
idealista is the property marketplace app from Idealista, S.A. for buying, selling and renting homes in Spain, Italy and Portugal. As of Oct 2026 it makes an estimated $100K a month in App Store purchases from 400K downloads, 13.3x the Productivity download median. 306 active Meta ads put it at 61.2x the category median, with an estimated 86.2% of $432K in spend going to Italy, where the app ranks #5.
Key takeaways
- 306 active Meta ads, 61.2x the Productivity median of 5, plus 917 Apple Search Ads creatives. The median top ad has run 391 days.
- Meta Ad Library spend estimates put lifetime spend at $432K reaching 55.3M people, with 86.2% of spend in Italy.
- In-app purchases sell visibility to sellers, not access to buyers: 5-day and 45-day publications, highlights and rush boosts, from $1.99 to $99.99.
- idealista ranks #5 in Italy and #7 in Spain, with a 4.7 rating from 349.8K reviews after 180 months.
- Of the latest 200 reviews, averaging 4.58, only 4 (2.0%) mention price, trial or subscription.
Full teardown
Unlock 9 more Meta ads
Unlocked. Everything on this page is open now.
Where idealista spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 45-54, taking 22.4% of spend.
Est. spend
$432K
Reach
55.3M
Avg. CPM
$7.82
Ads delivered
390
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| Italy | 52.3M | $372,581 | 86.2% |
| United States est. | 2.7M | $58,025 | 13.4% |
| Malta | 80.2K | $360.83 | 0.08% |
| France | 49.3K | $481.10 | 0.11% |
| Germany | 43.3K | $465.01 | 0.11% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What idealista does differently
A brand account for Italy
86.2%
of estimated Meta spend in Italy
Ads running over a year
391 days
median run of the top 12 ads
Paid visibility for sellers
$99.99
top price among 7 listing options
The measurement gap
917
Apple Search Ads creatives beside Meta
1. A brand account for Italy
Of an estimated $432K in lifetime Meta spend, 86.2% went to Italy and 13.4% to the United States, reaching 55.3M people. The copy is Italian too. The most repeated line, on 7 of the 12 top ads, does not even ask for an install: follow idealista for news, surprising buildings and updates for people looking for a home and people who already found one. Other lines compare mortgage offers in a few clicks or show a villa of the day for sale in Olbia. 10 of the 12 are image and 10 link to the web. idealista ranks #5 in Italy. In Italy, idealista builds an audience that follows it between searches.
2. Ads running over a year
The top two ads have run 426 days and the median top ad 391. With 306 active ads, 61.2x the Productivity median, idealista behaves like a publisher with a content calendar, not an app running install campaigns. Spend is spread across the whole adult range, with 22.4% at ages 45 to 54, 20.3% at 35 to 44 and 20.0% at 55 to 64, and an even split between men and women, which matches people who buy, sell or rent homes at every life stage. The account also holds 917 Apple Search Ads creatives for the moment someone searches for a home. idealista runs a long running brand layer beside the search layer, which suits a decision as slow as buying a home.
3. Paid visibility for sellers
idealista does not charge home seekers. Its 10 in-app purchases are listing products for sellers and landlords: a 5-day publication, a 45-day publication, Highlighted for 1 day or 3 days, and Rush for 12 or 48 hours, at 7 prices from $1.99 to $99.99. The App Store revenue, an estimated $100K a month, is therefore only the part of the business that runs through Apple, at $0.25 per download. Reviews barely mention price, 4 of 200, because most users never pay. idealista keeps the demand side free and sells time and placement to the supply side in small, clear units.
4. The measurement gap
idealista spends heavily on an Italian Meta brand account and 917 Apple Search Ads creatives, while its App Store revenue comes from sellers buying listing boosts. The question is which channel brings sellers who publish and pay to highlight, rather than browsers, since both arrive through the same app install.
How much does idealista cost?
10 in-app purchases, 7 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Other | $1.99 · $6.99 · $9.99 · $24.99 · $29.99 · $39.99 · $99.99 |
|---|
idealista vs the Productivity median
| idealista | Median | |
|---|---|---|
| Est. monthly revenue | $100K | $62K |
| Downloads / month | 400K | 30K |
| Meta ads running | 306 | 5 |
| Rating | 4.7 | 4.7 |
Median of 53 Productivity apps with active Meta ads in our set. See the Productivity hub ›
What idealista users say about paying
Of the latest 200 reviews, averaging 4.58, only 4 (2.0%) mention price, trial or subscription and 2 are negative, since most users browse listings for free.
Latest 200 US reviews, Oct 4, 2024 to Oct 13, 2026
Mention price, trial or subscription
2%4 of 200 reviews, 2 of them 1 or 2 stars
I can easily navigate from region to region looking fir the perfect property. I like that I can go through photos from main search. The AI vision of what the pr…
Most of the homes are terrible ones that promoters who get paid to relist the same properties over and over so you see them dozens of times in the same search. …
How to measure a playbook like idealista's
idealista runs 306 active Meta ads, mostly an Italian brand set, and sells listing boosts to sellers. Measuring it means separating seller installs that pay from buyer installs that browse.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
From $40/mo · 30 days free · no sales call
How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 85 days ending Apr 12, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 53 Productivity apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Productivity apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  CamScannerINTSIG Information Co., Ltd | $8M | 0 |
| 2 |  NotabilityGinger Labs, Inc. | $6M | 0 |
| 3 |  ChatOn AIAIBY Incorporated | $2M | 2 |
| 4 |  GrammarlySuperhuman Platform Inc | $2M | 338 |
| 5 |  CamScanner- scanner, PDF makerINTSIG PTE | $2M | 0 |
| 33 | idealistaIdealista, S.A. | $100K | 306 |
Similar apps
Sintra
one sec
Recco
TranslateAllFrequently asked questions about idealista
How much does idealista make?
An estimated $100K a month in App Store purchases as of Oct 2026, 1.6x the Productivity median of $62K, up 133.3% on the previous period. These are AppKittie estimates, not figures reported by Idealista, S.A.
How much does idealista cost?
Yes for home seekers. Sellers can buy listing products on the US App Store, such as 5-day or 45-day publications, highlights and rush boosts, from $1.99 to $99.99.
How many ads does idealista run?
306 active Meta ads as of Oct 2026, 61.2x the Productivity median, plus 917 Apple Search Ads creatives.
Where is idealista most popular?
It ranks #5 in Italy and #7 in Spain, and Italy takes 86.2% of its estimated Meta spend.
How fast is idealista growing?
Revenue and downloads rose 133.3% on the previous period, to an estimated $100K and 400K a month.
Who makes idealista?
Idealista, S.A. makes the app. It launched on Oct 18, 2011, is 180 months old and holds a 4.7 rating from 349.8K reviews.
Try Airbridge Core free (no sales call)
The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan is $40 a month after 30 free days. Start your free trial.
Start Core free
Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.