FamilyWall Revenue & Ads
A shared family organizer with a color-coded calendar, shopping and task lists, recipes, messaging and a photo gallery.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPaid scale
Est. monthly revenue
$200K
↑ 6.1% vs prev. period
Downloads / month
100K
↑ 6.1% vs prev. period
Rating
4.8
31.0K ratings · #29 in Belgium
Meta ads running
68
356 found · median 5
FamilyWall revenue and downloads trend
Est. monthly revenue
$200K ↑ 127.9% in 90 days
Dec 20, 2025: $88KApr 13, 2026
Monthly downloads
100K ↑ 127.9% in 90 days
Dec 20, 2025: 44KApr 13, 2026
Daily estimates from AppKittie, 85 days ending Apr 13, 2026. Revenue changed +128% and downloads +128% over the period. Meta ads live went from 0 to 68 between Aug 27, 2026 and Oct 17, 2026.
FamilyWall Meta ads: 68 active, longest running 133 days
Top 12 by days live out of 356 found (9 video and 3 image creatives). Tap any one to open the original in the Meta Ad Library.
#1133 days liveApp StoreAd copy“A simple app to bring the whole family together every day.”Why it worksImage ad on the family together every day line, live 133 days, links to the App Store.
#2100 days liveApp StoreAd copy“A simple app to bring the whole family together every day.”Why it worksVideo version of the same sentence, 100 days live, sending people to the App Store.
#397 days liveApp StoreAd copy“A simple app to bring the whole family together every day.”Why it worksAnother video on that single line, 97 days live, which shows the copy is fixed and visuals rotate.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
One Sentence of Copy on Every Top Ad
FamilyWall: Family Organizer is a shared calendar, list and messaging app for households from Family & Co. As of Oct 2026 it makes an estimated $200K a month from 100K downloads, 3.2x the Productivity median. Every one of the 12 top Meta ads repeats a single sentence, a simple app to bring the whole family together every day, while the app runs 68 active ads, 13.6x the category median of 5.
Key takeaways
- 68 active Meta ads against a Productivity median of 5, out of 356 found, plus 221 Apple Search Ads creatives. Active ads peaked at 489 on Sep 4, 2026.
- 1 line of copy covers all 12 top ads, 9 video and 3 image, and all 12 link to the App Store. The oldest has run 133 days.
- 10 in-app purchases at 3 prices: $1.99 or $7.99 a month, or $44.99 a year, below the category annual median of $49.99.
- Meta Ad Library spend estimates put lifetime spend at $15K reaching 1.2M people, 63.6% aimed at women and 44.4% at the 25 to 34 group.
- The app ranks #29 in Belgium, #37 in France and #45 in Germany, and holds a 4.8 rating from 31.0K reviews after 177 months live.
Full teardown
Unlock 9 more Meta ads
Unlocked. Everything on this page is open now.
Where FamilyWall spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 44.4% of spend.
Est. spend
$15K
Reach
1.2M
Avg. CPM
$12.12
Ads delivered
356
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| France | 329.0K | $3,208 | 21.3% |
| United Kingdom | 227.6K | $3,015 | 20.0% |
| United States est. | 207.6K | $4,411 | 29.2% |
| Germany | 125.0K | $1,343 | 8.90% |
| Belgium | 118.4K | $1,008 | 6.68% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What FamilyWall does differently
One line, twelve creatives
12 of 12
top ads share the exact same sentence
Volume far above the category
13.6x
active Meta ads versus the Productivity median
Mothers in France and Britain
63.6%
of estimated Meta spend targets women
The measurement gap
489
active Meta ads at the September peak
1. One line, twelve creatives
Twelve top ads, one sentence: a simple app to bring the whole family together every day. FamilyWall splits the creative work into visuals only, 9 videos and 3 images, and every ad sends people to the App Store. The median top ad has run 75.5 days and the oldest 133, so the line is not a test, it is the brand promise. Keeping copy fixed makes the visual the only variable, which turns the account into a clean creative test without extra setup. It also keeps the message the same across France, the United Kingdom and the United States. With the sentence locked, FamilyWall puts its testing effort into new videos instead of new words, so every creative change is visual.
2. Volume far above the category
68 active Meta ads puts FamilyWall at 13.6x the Productivity median of 5, and the library holds 356 ads in total plus 221 Apple Search Ads creatives. The count swings hard: active ads hit 489 on Sep 4, 2026 and were back to 68 by mid October. That pattern looks like bursts of many variants that get cut back to the winners. It fits an app with an estimated $2 of revenue per download and 3.2x the median revenue, which can afford to pay for discovery. For a smaller team the lesson is the rhythm, not the size: launch a wide batch, prune quickly, and keep only what still converts after two weeks.
3. Mothers in France and Britain
Of $15K in lifetime estimated Meta spend, 63.6% went to women and 35.6% to men. The 25 to 34 group took 44.4% and 35 to 44 took 34.0%, which describes parents of young children. By country, the United States took 29.2% of spend, France 21.3% and the United Kingdom 20.0%. France is also the market where FamilyWall already ranks #37. Belgium (#29), Austria (#44) and Germany (#45) round out a European base. The targeting points at the parent who runs the household calendar, and in France that spend lands where the app already holds a store rank, which makes it the market to watch for paid lift.
4. The measurement gap
FamilyWall ran 489 active Meta ads on Sep 4, 2026 and 68 a month later, all on one sentence and all pointed at the App Store. With prices of $1.99, $7.99 and $44.99, the question is which creative and which country produce families who pay for the yearly plan, and which bursts only add free installs.
How much does FamilyWall cost?
10 in-app purchases, 3 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $1.99 · $7.99 |
|---|---|
| Annual | $44.99 |
FamilyWall vs the Productivity median
| FamilyWall | Median | |
|---|---|---|
| Est. monthly revenue | $200K | $62K |
| Downloads / month | 100K | 30K |
| Meta ads running | 68 | 5 |
| Rating | 4.8 | 4.7 |
| Lowest annual price | $44.99 | $49.99 |
Median of 53 Productivity apps with active Meta ads in our set. See the Productivity hub ›
What FamilyWall users say about paying
Of the latest 50 reviews, averaging 3.78, 9 (18.0%) mention price, trial or subscription and 5 of those are negative, mostly premium users missing a basic feature or hitting prompts.
Latest 50 US reviews, Aug 4, 2026 to Oct 14, 2026
Mention price, trial or subscription
18%9 of 50 reviews, 5 of them 1 or 2 stars
I love this. I have the yearly premium and with that have two separate calendars one with my parents to keep up with their appointments and anything going on wi…
This app has everything except a super basic feature that blew my mind once I subscribed to premium that it wasn’t there. The ability to create a simple note wi…
How to measure a playbook like FamilyWall's
With 68 active Meta ads on one line of copy and spend split across France, the United Kingdom and the United States, the open question is which market and creative bring FamilyWall paying families.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 85 days ending Apr 13, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 50 US reviews from Apple's public review feed.
- Category medians are computed across 53 Productivity apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Productivity apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  CamScannerINTSIG Information Co., Ltd | $8M | 0 |
| 2 |  NotabilityGinger Labs, Inc. | $6M | 0 |
| 3 |  ChatOn AIAIBY Incorporated | $2M | 2 |
| 4 |  GrammarlySuperhuman Platform Inc | $2M | 338 |
| 5 |  CamScanner- scanner, PDF makerINTSIG PTE | $2M | 0 |
| 29 | FamilyWallFamily & Co | $200K | 68 |
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TiimoFrequently asked questions about FamilyWall
How much does FamilyWall make?
An estimated $200K a month as of Oct 2026, 3.2x the Productivity median of $62K, up 6.1% on the previous period. These are AppKittie estimates, not figures reported by Family & Co.
How much does FamilyWall cost?
FamilyWall lists 10 in-app purchases at 3 prices on the US App Store: Premium at $1.99 or $7.99 a month, or $44.99 a year.
How many ads does FamilyWall run?
68 active Meta ads as of Oct 2026, out of 356 found, plus 221 Apple Search Ads creatives. Active ads peaked at 489 on Sep 4, 2026.
What do FamilyWall ads say?
All 12 top ads use one sentence: a simple app to bring the whole family together every day. 9 are video, 3 are image and all link to the App Store.
How fast is FamilyWall growing?
Revenue and downloads rose 6.1% on the previous period. In the 85 day trend window downloads grew 127.9%, from 44K to 100K.
Where is FamilyWall most popular?
Its best category ranks are #29 in Belgium, #37 in France, #44 in Austria, #45 in Germany and #54 in Norway.
Who makes FamilyWall?
Family & Co makes FamilyWall. It launched on Jan 28, 2012, is 177 months old and holds a 4.8 rating from 31.0K reviews.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.