PC & Console Gaming Measurement for Steam, PlayStation, and Xbox
Cross-platform measurement for Steam, PlayStation, Xbox, Epic, custom launchers, HTML5 games, and mobile — unified in one dashboard. Track PC and console just like mobile.
Unified Cross-Platform Measurement
From ad click to in-game purchase across every platform — one dashboard, one truth.
Mobile + Web + PC + Console + CTV in One Dashboard
See the full player journey in one view: TikTok ad → landing page → Steam install → in-game purchase. Including CTV campaigns. One platform for every touchpoint — no multiple tools or contracts needed.
Full-Funnel Attribution from Ad Click to PC Install
Track the entire path: mobile ad click, landing page visit, PC client install, first in-game purchase. Web SDK captures landing page clicks and S2S API reports installs and in-game events.
Playable Ads & HTML5 Game Tracking
Running playable ads or HTML5 demos? Web SDK tracks engagement, session duration, and conversion to full install. The playable becomes a measurable touchpoint in the attribution chain.
Custom Launcher Support
Have your own launcher? Integrate custom referrers to achieve deterministic attribution matching. Know exactly which ad and campaign drove each install.
Real-Time Analytics
Funnel analysis, minute-level retention, ML-powered pLTV predictions (up to 180 days), and up to 1-year cohort analysis with drag-and-drop UI. Luft OLAP engine queries TB-scale data in seconds.
Audience Manager
Build user segments from attribution data and push them to ad channels for retargeting. Daily auto-updates keep segments current. Included at no extra cost.
Cloud Storage Integrations
Native integration with AWS S3 and Google Cloud Storage. Send events via S2S API or cloud storage file pulls. Set up directly from the dashboard.
All-Inclusive
Analytics, CAPI, Audience Manager, fraud detection, raw data export, and deep linking — all included. No per-feature add-ons or premium gates.
Built for PC/Console Gaming
How Cross-Platform Attribution Works
Ad campaigns on Meta, TikTok, and X drive players to a landing page. Web SDK captures the click. S2S API reports the Steam/console install and in-game events. Airbridge unifies everything in one dashboard.
Every Platform, Covered
Steam, Epic Games Store, PlayStation, Xbox, Nintendo Switch, Google Play Games on PC, custom launchers, HTML5 web games, CTV, and mobile — all in one measurement platform.
From Measurement to Optimization
PC and console game marketing was never performance-driven because there was no measurement infrastructure for it. With Airbridge measurement and CAPI integration, send in-game conversion events back to Meta, TikTok, and X — so algorithms optimize for actual players, not just clicks.
Web SDK + S2S API Architecture
For web surfaces (landing pages, playable ads, HTML5 games), install Web SDK. For non-SDK platforms (Steam, PlayStation, Xbox, custom launchers), send events through server-to-server API. Both converge into unified attribution.
PC & Console Gaming Metrics
PC/Console Titles in Production
CAPI Channels
Queries at TB Scale
Raw Data Export
What Our Customers Say
“Airbridge completely changed how we approach PC·console game marketing. Their precise data not only helped us invest more smartly but also proved that mobile ads, like those on TikTok, can drive significant PC and console user acquisition.”
Frequently asked questions
See your cross-platform player journey
Book a demo to see how Airbridge unifies measurement across Steam, PlayStation, Xbox, and mobile — from ad click to in-game purchase.