Cost data is not enough.
You need attribution depth.
Singular aggregates cost data across ad networks. But when the CMO asks "what's ROAS by keyword at day 90?" — you export CSVs and spend two days in a spreadsheet. Airbridge delivers keyword-level cohort ROAS in one click, across web, app, PC, console, and CTV.
Singular is strong on cost aggregation, but enterprise growth teams need more
Cost data without granular cohort attribution is a spreadsheet with extra steps. These are the gaps that matter.
Cost aggregation without attribution depth
Singular excels at pulling ad spend from networks, but cohort-level attribution analysis — keyword ROAS, creative performance, day-90 LTV — requires external BI tools and manual stitching.
Mobile-only measurement
Singular does not offer native PC, console, or CTV attribution. If your users span web, mobile, and other platforms, you need a separate tool for each.
Slow queries at scale
As data volume grows, Singular query performance degrades. Real-time optimization requires instant answers, not multi-minute waits.
Attribution depth that cost aggregation cannot match
Keyword-level ROAS in the core product
See which exact search keywords drive paying users — not just campaign-level metrics. Keyword-level GroupBy in the Actuals Report, day 1 through day 180.
3-10 second queries on terabytes
Airbridge's Luft OLAP engine processes terabyte-scale data in seconds. Real-time cohort analysis, not multi-minute waits.
Cross-platform measurement
Unified dashboard for web, iOS, Android, PC, console, and CTV. Singular is mobile-focused with no native PC, console, or CTV attribution.
Predictive LTV + funnel analysis
Directional pLTV up to 180 days and full funnel reporting with multi-step conversion insights. Neither is available on Singular.
Airbridge vs Singular
Singular aggregates cost data. Airbridge provides the full attribution stack — cohort analytics, cross-platform measurement, and predictive LTV.
| Feature | Airbridge | Singular |
|---|---|---|
| Cross-Platform Coverage | Unified dashboard for web, iOS, Android, PC, console, and CTV | Mobile-focused. No native PC, console, or CTV attribution. |
| Query Processing Speed | 3-10 second latency on terabyte-scale data via Luft OLAP engine | Query times degrade at scale. No dedicated real-time engine. |
| Cohort Analysis Depth | Keyword-level and creative-level GroupBy. Day 1 through Day 180. Up to 3 years of cohort history. | Campaign-level aggregation. Up to 1 year of cohort history only. |
| Custom Behavioral Cohorts | ||
| Funnel Reports | Full funnel analysis with multi-step conversion insights and advanced segmentation | Not supported |
| Retention Analysis Granularity | Minutely, hourly, daily, weekly, monthly — with 20+ group-by options | Daily only. No minutely or hourly. Limited group-by options. |
| Predictive LTV | Directional pLTV and pLT up to 180 days — included in core product | Not supported |
| Revenue Definitions | Flexible: IAP, IAA, subscriptions — with dedicated revenue reports | Fixed definitions. No dedicated revenue reports. |
| Raw Data Export History | Up to 180 days. Configurable CSV with preview. Cloud integrations included. | Limited to 30 days. Basic export only. |
| Fraud Detection | Included in Growth Plan — ML/AI + configurable rule-based validation with full fraud tags | Basic fraud prevention. Limited configurability. |
| Multi-Touch Attribution | Full MTA with touchpoint analysis | Not supported |
| iOS Modeled Conversions | MMM-based analysis to restore unattributed iOS installs | Not available |
Day-90 ROAS in one click
— not a spreadsheet project
Luft Engine: Terabyte-Scale Queries in Seconds
Airbridge's Luft OLAP engine combines batch and real-time processing using Lambda Architecture to deliver 3-10 second query performance on terabyte-scale data. While Singular's query times degrade at volume, Airbridge maintains enterprise-grade speed — keyword-level ROAS, 100+ filter combinations, and day-180 cohorts load instantly.
What Our Customers Say
“In Japan, iOS accounts for about 60% of the market and delivers higher ARPU than Android, making accurate measurement critical. SKAN data alone wasn't enough. With simulated iOS attribution, we redefined unattributed data, cut CPA, and gained the proof we needed to expand our budget. Airbridge is now the backbone of our global growth.”
Every touchpoint.
One truth.
Real-time answers.
Singular aggregates cost data. Airbridge delivers keyword-level ROAS, cross-platform measurement across web, app, PC, and CTV, and predictive LTV — all in a single dashboard with 3-10 second queries. Professional migration support included.