Adjust measures mobile.
Airbridge measures everything.
Your users start on the web, install the app, and convert across platforms. Adjust measures the mobile install. Airbridge connects every touchpoint — web, app, PC, console, CTV — into one unified dashboard with transparent fraud detection and raw data included.
Adjust is a mobile attribution tool.
But your user journey spans web, app, PC, and more
— and these gaps have real consequences.
Mobile-Only Dashboard
Adjust measures mobile installs and in-app events. Web, PC, console, and CTV attribution are not part of their core platform — leaving cross-platform user journeys unmeasured.
No Funnel Reporting
Adjust does not support funnel analysis. You cannot visualize conversion drop-offs or multi-step user journeys within their dashboard.
Black-Box Fraud Detection
Adjust's fraud prevention does not expose fraud reasons in raw data exports. Configuration options are limited, making it difficult to audit which installs were rejected and why.
What Airbridge provides that Adjust cannot
Unified Cross-Platform Dashboard
Web, iOS, Android, PC, console, and CTV — all platforms in one view. No separate tools for web analytics and mobile attribution.
Full Funnel Analysis
Visualize multi-step user journeys, conversion drop-offs, and repeated conversions. Adjust does not support funnel reporting at all.
Transparent Fraud Detection
ML/AI + configurable rule-based fraud validation with full fraud tags in raw data exports. See exactly why each install was flagged — no black box.
What Sets Airbridge Apart
Companies that chose cross-platform clarity
Gear2, Playio, and Babitalk migrated from Adjust to Airbridge for unified web-to-app attribution, real-time cross-platform analytics, and transparent fraud detection — unlocking measurement across every touchpoint.
| Feature | Airbridge | Adjust |
|---|---|---|
| Cross-Platform Coverage | Unified dashboard for web, iOS, Android, PC, console, and CTV. All platforms measured in one view. | Mobile-only dashboard (iOS + Android). No native PC, console, or CTV measurement. |
| Web Attribution | Treats web as its own channel with full Web SDK support, configurable attribution windows, UTM-based tracking, and organic traffic analysis. | Treats web as mobile — counts the first web session as an install. No attribution window configuration. Web attribution is a paid add-on. |
| Web-to-App Tracking | Dynamic web-to-app attribution with UTM/custom parameters. Deep links for any CTA button. Full funnel analysis from web to app conversion. | Limited to fixed Smart Banners with static tracking only. |
| Funnel Report | Full Funnel Report with multi-step conversion insights, repeated conversions, and advanced segmentation. | Not supported. |
| Retention Report | Minutely, hourly, daily, weekly, and monthly retention. 20+ group-by options. Configurable start and return events. | Fixed retention setup (e.g., "Install" as start event only). No minutely or hourly granularity. Limited grouping options. |
| Raw Data Export | Included in Growth Plan. Configurable CSV from dashboard with preview. Cloud integrations + real-time postbacks. Up to 180 days of historical data. | Raw data export is an add-on. No dashboard download. No access to historical exports. Limited to real-time callbacks and cloud integration. |
| Fraud Detection | Transparent and configurable. Fraud tags included in raw data exports so you can audit every flagged install. | Black-box fraud detection. Does not provide fraud reasons in raw data. Limited configuration options. |
| Predictive LTV & LT | Directional pLT and pLTV analysis up to 180 days — included in the core product. | Not available. |
| iOS Modeled Conversions | MMM-based analysis restores unattributed iOS installs, addressing SKAN limitations. | Not available. |
| PC/Console Measurement | 50+ PC/console titles in production. Unified mobile + PC + console dashboard with S2S API. | PC measurement available as separate add-on. No unified cross-platform funnel view. |
| Audience Manager | 1st-party segment creation, daily auto-update, push to ad channels — included in every plan. | Available as paid add-on. |
Every feature included.
No add-on fees.
Adjust charges separately for advanced fraud detection and raw data export. Airbridge includes cross-platform attribution, fraud validation, predictive LTV, and raw data access in the Growth Plan.
Web + App + PC + CTV in One Dashboard
Measure user journeys that start on web, continue on mobile, and convert across platforms — in a single unified view that Adjust cannot provide.
True Web Attribution
Treat web as web, not as mobile. Full Web SDK with configurable attribution windows, UTM-based tracking, and organic traffic support.
Raw Data Export — Included
Download configurable CSVs directly from the dashboard with preview. Cloud integrations and real-time postbacks included. No add-on required.
Full Funnel Reports
Analyze multi-step conversions and pinpoint drop-offs with advanced segmentation. Adjust does not offer funnel reporting.
Granular Retention Analysis
Minutely, hourly, daily, weekly, and monthly retention with 20+ group-by options. Adjust is limited to fixed daily retention setups.
Predictive LTV
Directional pLT and pLTV metrics up to 180 days to optimize ROI decisions while cohorts are still young. Not available on Adjust.
Web-to-app attribution without blind spots
Adjust limits web-to-app tracking to fixed Smart Banners. Airbridge provides dynamic UTM-based attribution, deep links for any CTA, and full funnel analysis — connecting the web visit to the app conversion with no gaps.
Full Web-to-App Attribution
Attribute app installs and in-app events back to the original web traffic source. See the complete journey from ad click to web visit to app conversion.
Dynamic UTM-Based Tracking
Automatically parse UTM and custom parameters to attribute web traffic seamlessly. No manual tagging or static banner configurations required.
Deep Link Any CTA
Airbridge Web SDK deep links any CTA button — not just fixed Smart Banners. Track and activate user transitions with full funnel analysis from web to app.
What Our Customers Say
“In Japan, iOS accounts for about 60% of the market and delivers higher ARPU than Android, making accurate measurement critical. SKAN data alone wasn't enough. With simulated iOS attribution, we redefined unattributed data, cut CPA, and gained the proof we needed to expand our budget. Airbridge is now the backbone of our global growth.”
Every touchpoint.
One truth.
One plan.
Adjust measures mobile. Your users live across web, app, PC, and CTV. Airbridge unifies every touchpoint in one dashboard — with transparent fraud detection, raw data export, and predictive LTV included. Professional migration support at no extra cost.