djay Revenue & Ads
A DJ app that mixes tracks from Spotify and Apple Music on an iPhone or iPad, for hobby and working DJs.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202613 min readUGC engine
Est. monthly revenue
$1M
↑ 2.0% vs prev. period
Downloads / month
313K
↑ 1.9% vs prev. period
Rating
4.7
75.8K ratings · #20 in Belgium
Meta ads running
101
223 found · median 8
djay revenue and downloads trend
Est. monthly revenue
$1.0M ↑ 6.0% in 90 days
Dec 22, 2025: $855KOct 18, 2026
Monthly downloads
313K ↑ 5.9% in 90 days
Dec 22, 2025: 257KOct 18, 2026
Daily estimates from AppKittie, 301 days ending Oct 18, 2026. Revenue changed +22% and downloads +22% over the period. Meta ads live went from 240 to 109 between Aug 25, 2026 and Oct 17, 2026.
djay Meta ads: 101 active, longest running 177 days
Top 13 by days live out of 223 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1177 days liveApp StoreAd copy“Spotify is now fully integrated in djay.”Why it worksSpotify is now fully integrated in djay, one sentence that names the platform users already pay for, 177 days live.
#2175 days liveApp StoreAd copy“It's time to stop watching and start DJing!”Why it worksIt's time to stop watching and start DJing, a motivation line aimed at viewers of DJ content, 175 days live.
#3120 days liveApp StoreAd copy“Ever wished you could mix and remix your favorite tracks like a pro DJ?”Why it worksEver wished you could mix and remix your favorite tracks like a pro DJ, a question hook, 120 days live.
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@johnnybgood89InstagramAd copy“Look at this mini DJ deck I found!! Thought I’d do a very short set of some of my recent instagram tunes! Stay till the end for the most amateur scratch in the history of DJing Welcome to my new hobby! . . #dj #djay #herculesdj #lofi”
@iamdjmichelleInstagramAd copy“It’s so cool that modern tech lets me use Stems to isolate the vocals, drums and bass and play along on my guitar @paparoach @algoriddimofficial #djmichelle #djay #stems #algoriddim #paparoach”
@wearecrossfaderInstagramAd copy“djay Pro Top 6 FX comment 'DJAYPRO' for a link to our FULL beginner course!”
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Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Spotify in the Copy, 101 Live Ads, a 90% Male Audience
djay - DJ App & AI Mixer is a mixing app from Algoriddim GmbH that pulls tracks from Spotify and Apple Music, separates vocals and instruments with Neural Mix and adds a sequencer and looper. As of Oct 2026 it makes an estimated $1M a month on an estimated 313K downloads, 10.0x the Music category median revenue. 101 active Meta ads back a 166-month-old app, 11.9x the category median of 8, and the longest-running one simply says Spotify is now fully integrated in djay.
Key takeaways
- 101 active Meta ads out of 223 found, 11.9x the Music median of 8, plus 302 Apple Search Ads creatives. All 13 top ads are video and all 13 link to the App Store.
- The top ad has run 177 days on one line, Spotify is now fully integrated in djay, and 3 of the 13 top ads repeat Your Spotify playlists, ready to mix. Only 1 of the 13 mentions free.
- djay PRO is a confirmed subscription at $6.99 a month or $29.99 and $49.99 a year, a 1.7x annual spread, with the cheapest annual price at 36% of 12 monthly payments.
- Meta Ad Library spend estimates show $125K lifetime reaching 8.4M people. 90.6% of spend targets men, split 27.8% ages 25 to 34, 26.1% ages 35 to 44 and 20.6% ages 45 to 54.
- 16 creator videos found and 13 sampled, 7 on Instagram and 6 on TikTok, from 12 distinct creators. Working DJs post hardware demos and stem-isolation clips, with @iamdjmichelle appearing twice.
Full teardown
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Where djay spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 27.8% of spend.
Est. spend
$125K
Reach
8.4M
Avg. CPM
$14.88
Ads delivered
224
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 3.9M | $82,670 | 65.9% |
| United Kingdom | 1.2M | $15,751 | 12.6% |
| Italy | 823.2K | $5,861 | 4.67% |
| France | 658.2K | $6,417 | 5.12% |
| Spain | 485.6K | $3,705 | 2.95% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What djay does differently
Sell the integration, not the app
177 days
for the Spotify integration ad, the longest runner
Working DJs as the creator layer
12 creators
across 13 sampled videos, 7 on Instagram
Men over 25 pay for mixing
90.6%
of estimated Meta spend goes to male audiences
The measurement gap
4 markets
share the Meta budget, led by the United States
1. Sell the integration, not the app
The longest-running of djay's 101 live Meta ads has been up 177 days and its whole copy is one sentence: Spotify is now fully integrated in djay. Rank 2, at 175 days, adds the motivation line It's time to stop watching and start DJing. Of the 13 top ads, 8 distinct copy lines appear, and the most repeated, Your Spotify playlists, ready to mix, shows up 3 times, with a German version at 99 days beside it and an Apple Music variant promising 100M+ songs. Every one of the 13 is video and every one links to the App Store. Naming the streaming service does the explaining that a feature list cannot, because the viewer already owns the playlists. djay leads with the platform its users already pay for and lets the footage show the product.
2. Working DJs as the creator layer
Sixteen creator videos found, 13 sampled, 12 distinct creators, Instagram 7 and TikTok 6. Only @iamdjmichelle appears twice, once isolating vocals, drums and bass with Stems to play guitar along and tagging @algoriddimofficial, once scratching with her father. The rest look like practitioners rather than promoters: @djjoeysantos reviews the Reloop Mixtour Pro controller with djay Pro, @wearecrossfader sells a beginner course and asks for the comment DJAYPRO, @johnnybgood89 shows a mini deck and a new hobby. Captions in Spanish and Zulu-tagged posts widen the spread. For a 166-month-old app this is the organic proof layer that paid clips cannot fake. The copyable part is to feed hardware makers and course sellers, who have their own reasons to post, before paying influencers.
3. Men over 25 pay for mixing
Meta Ad Library spend estimates put djay's lifetime spend at $125K, reaching 8.4M people. 90.6% of that spend targets men and only 8.29% women. The age split is wide: 27.8% to ages 25 to 34, 26.1% to ages 35 to 44 and 20.6% to ages 45 to 54, which means the buyer is often older than the typical app audience. By country the United States takes a modeled 65.9% of spend, the United Kingdom 12.6%, France 5.12% and Italy 4.67%. Revenue per download is $3.19 and the category rank peaks at #20 in Belgium. Targeting one gender across three decades of age is unusual, and it may mean the paid plan sells to people with spare income and a music hobby.
4. The measurement gap
djay splits its Meta budget across 4 markets, led by the United States, runs 101 Meta ads and 302 Apple Search Ads creatives, and sells a $6.99 monthly plan beside $29.99 and $49.99 annual plans. The question is which market and which message, Spotify integration or the stop watching, start DJing line, brings the user who keeps the PRO subscription rather than one of 313K monthly installs.
How much does djay cost?
10 in-app purchases, 4 distinct prices, annual plans from $29.99 to $49.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $6.99 |
|---|---|
| Annual | $29.99 · $49.99 |
djay vs the Music median
| djay | Median | |
|---|---|---|
| Est. monthly revenue | $1M | $100K |
| Downloads / month | 313K | 67K |
| Meta ads running | 101 | 8 |
| Rating | 4.7 | 4.6 |
| Lowest annual price | $29.99 | $42 |
Median of 44 Music apps with active Meta ads in our set. See the Music hub ›
What djay users say about paying
Only 15 of the latest 200 reviews (7.5%) mention price, a trial or a subscription, and 6 of those are negative. One reviewer calls it totally worth the subscription price; another left over a stem count change rather than cost.
Latest 200 US reviews, Sep 11, 2026 to Oct 16, 2026
Mention price, trial or subscription
8%15 of 200 reviews, 6 of them 1 or 2 stars
Neural Mixer was fine with 4 stems. Why did you feel the need to condense it to 3 stems? Can’t believe I’m leaving this app over that. It was good while it last…
I wasn’t sure if this was going to be cheezy and gimmicky but I am not super impressed with serato, so I figured I would give DJay a shot. Only had it a few day…
How to measure a playbook like djay's
djay spreads $125K of Meta spend across the United States, the United Kingdom, France and Italy and runs 101 live ads, so the question is which market and creative produces a PRO subscriber, not just an install.
- 01
Give every creator their own tracking link
Put one link in each creator bio, caption or landing page. Installs from that link count for that creator instead of showing up as organic.
- 02
Upload what you pay each creator
Add creator fees with a CSV cost upload and use the creator name as the campaign. You get cost per install for each creator next to your paid channels.
- 03
Connect RevenueCat to see who brings payers
Subscription events flow into the same report, so you see which creators bring people who start a trial and keep paying.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 301 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 44 Music apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Music apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  PandoraPandora Media, LLC | $15M | 55 |
| 2 |  Amazon MusicAMZN Mobile LLC | $14M | 218 |
| 3 |  DeezerDEEZER SA | $8M | 132 |
| 4 |  SunoSuno Inc. | $7M | 781 |
| 5 |  Ultimate GuitarUltimate Guitar | $3M | 55 |
| 7 | djayAlgoriddim GmbH | $1M | 101 |
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How much does djay make?
An estimated $1M a month as of Oct 2026, 10.0x the Music category median of $100K, with estimated revenue per download at $3.19. These are AppKittie estimates, not figures reported by Algoriddim GmbH.
How much does djay cost?
Full Access to PRO is a subscription at $6.99 a month or $29.99 and $49.99 a year on the US App Store. The cheapest annual price is 36% of 12 monthly payments.
How many ads does djay run?
101 active Meta ads out of 223 found, 11.9x the Music median of 8, plus 302 Apple Search Ads creatives. All 13 top ads are video, all link to the App Store, and the longest has run 177 days.
Does djay use influencers or creators?
Yes. 16 creator videos were found and 13 sampled, 7 on Instagram and 6 on TikTok, from 12 distinct creators. Most are working DJs posting hardware demos and stem isolation clips; @iamdjmichelle appears twice.
How fast is djay growing?
Estimated downloads rose 22.0% over 301 days, from 257K to 313K, and estimated revenue rose 22.2% from $855K to $1.0M, both peaking on Oct 18, 2026. Live Meta ads moved -54.6%, from 240 to 109, in 37 days.
Where is djay most popular?
Its best category ranks are #20 in Belgium, #22 in Italy, #23 in Austria, #24 in Australia and #25 in the United Kingdom. Meta spend goes 65.9% to the United States and 12.6% to the United Kingdom.
Who does djay advertise to?
Meta Ad Library spend estimates show $125K lifetime reaching 8.4M people. 90.6% targets men, with 27.8% of spend on ages 25 to 34, 26.1% on 35 to 44 and 20.6% on 45 to 54.
Who makes djay?
Algoriddim GmbH develops djay - DJ App & AI Mixer. The app launched on Dec 19, 2012, is 166 months old, holds a 4.7 rating across 75.8K reviews and was last updated on Sep 22, 2026.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.