Scribd Revenue & Ads
A document library for students and researchers who want study guides, papers and lesson plans uploaded by other users.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202612 min readPricing play
Est. monthly revenue
$207K
↑ 3.0% vs prev. period
Downloads / month
52K
↑ 2.9% vs prev. period
Rating
2.7
275 ratings · Education
Meta ads running
19
57 found · median 65
Scribd revenue and downloads trend
Est. monthly revenue
$208K ↑ 4.5% in 90 days
Jul 22, 2026: $199KOct 18, 2026
Monthly downloads
52K ↑ 30.6% in 90 days
Jul 22, 2026: 40KOct 18, 2026
Daily estimates from AppKittie, 73 days ending Oct 18, 2026. Revenue changed +4% and downloads +31% over the period. Meta ads live went from 9 to 20 between Aug 24, 2026 and Oct 18, 2026.
Scribd Meta ads: 19 active, longest running 42 days
Top 13 by days live out of 57 found (8 video and 2 image creatives). Tap any one to open the original in the Meta Ad Library.
#142 days liveWeb linkAd copy“Our documents. Your conclusions. Who knows what you’ll create?”Why it worksOur documents, your conclusions, who knows what you'll create; image, 42 days live, web link.
#242 days liveWeb linkAd copy“scribd.com/try/students”Why it worksThe copy is just a URL, scribd.com/try/students, the student trial page; image, 42 days, web link.
#334 days liveWeb linkAd copy“study with me for grad school @scribd #studygram #studyvlog #studywithme #scribd #ad”Why it worksCreator post, study with me for grad school @scribd #studygram #ad; video, 34 days, web link.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Student Creator Ads, Monthly-Only Prices, Reviews at 1.76
Scribd: 170M+ documents is the document library app from Scribd, giving students and researchers access to uploaded study guides, papers and lesson plans. As of Oct 2026 it makes an estimated $207K a month on 52K downloads, 2.0x the Education median of $101K. 10 in-app purchases that all resolve to one product, Scribd Membership (Monthly), at 5 prices from $3.99 to $11.99, with no annual plan at all.
Key takeaways
- 19 active Meta ads, 0.3x the Education median of 65, out of 57 found and 0 Apple Search Ads creatives. 8 of the 13 top creatives are video, 2 are images, all 13 link to the web and the oldest has run 42 days.
- 11 distinct copy lines in the top 13, and 5 carry #ad or @scribd creator tags: study with me for grad school, a one-page guide found the night before a med school final. 3 mention free, one a 30-day trial.
- 5 prices across 10 in-app purchases, all monthly: $3.99, $6.99, $7.99, $9.99 and $11.99 for Scribd Membership (Monthly). No annual plan is listed.
- In the 73-day trend window downloads rose 30.6% from 40K to 52K while estimated revenue rose 4.5% from $199K to $208K, both peaking on Oct 18, 2026. Revenue per download is $3.98.
- A 2.7 lifetime rating from only 275 ratings, and the latest 120 reviews average 1.76 with 88 one-star. 69 of them (57.5%) mention price, trial or subscription and 62 are negative.
Full teardown
Unlock 10 more Meta ads
Unlocked. Everything on this page is open now.
Where Scribd spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 18-24, taking 93.8% of spend.
Est. spend
$0.69
Reach
48
Avg. CPM
$14.37
Ads delivered
58
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 23 | $0.49 | 71.0% |
| Germany | 6 | $0.06 | 8.70% |
| Spain | 4 | $0.03 | 4.35% |
| Poland | 4 | $0.02 | 2.90% |
| United Kingdom | 3 | $0.04 | 5.80% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Scribd does differently
Five monthly prices, zero annual
$3.99
cheapest of 5 monthly prices for one membership
Students advertising to students
5 of 13
top ads carry #ad or @scribd creator tags
Installs up 30.6%, revenue up 4.5%
1.76
average of the latest 120 reviews, 88 one-star
The measurement gap
5
monthly prices for one membership, no annual
1. Five monthly prices, zero annual
Scribd's US App Store listing shows 10 in-app purchases, 5 distinct prices and a single product name, Scribd Membership (Monthly). The prices are $3.99, $6.99, $7.99, $9.99 and $11.99, all monthly, with no annual, quarterly or weekly option. Five prices for one monthly plan is a regional or promotional ladder: the student landing page in the ads, scribd.com/try/students, points to a discounted entry, and the $11.99 is the list price. A document library is used in bursts around exams, so a month fits the behavior better than a year. Revenue per download is $3.98 on 52K installs, 2.0x the Education median revenue from 1.2x the median downloads. Monthly-only fits Scribd's seasonal readers, but 62 negative paying mentions in 120 reviews show what an unexplained charge cycle costs.
2. Students advertising to students
Scribd's Meta presence is small, 19 active ads against an Education median of 65 and 57 found, and the top 13 are young: the oldest 42 days, the median 26. 5 of the 13 are tagged creator posts, study with me for grad school @scribd #studygram #ad, a one-page study guide found on @scribd the night before a med school final, #ad I was mid research paper and stuck. 11 distinct lines across 13 ads, 8 video and 2 images, and all 13 link to the web, two of them to scribd.com/try/students. Students are reached through people who look like them, landing on a web trial page. Scribd pays a few creators, promotes the posts and lands students on a trial page it controls.
3. Installs up 30.6%, revenue up 4.5%
The trend window runs 73 days, Jul 22 to Oct 18, 2026. Downloads went from 40K to 52K, 30.6%, with 4.0% of that in the latest 30 days, and estimated revenue from $199K to $208K, 4.5%, both peaking on the final day. Installs are growing much faster than money, and the reviews suggest why. The lifetime rating is 2.7 from just 275 ratings, and the latest 120 reviews average 1.76, with 88 one-star and 17 five-star. 69 of them, 57.5%, mention price, trial or subscription, and 62 are negative: charges that continued after cancelling, and confusion over browsing content across two apps after the Everand split. For a smaller app the lesson is that creator ads can lift installs quickly, but a billing experience this disliked caps what those installs are worth.
4. The measurement gap
Scribd buys installs through student creator posts that land on a web trial page and sells one monthly membership at 5 prices from $3.99 to $11.99. An install from a #studygram post says nothing about which price the student saw or whether the 30-day trial converted. The question is which creator, which landing page and which monthly price produce members who stay past exam season, when 57.5% of recent reviews are already about billing.
How much does Scribd cost?
10 in-app purchases, 5 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $3.99 · $6.99 · $7.99 · $9.99 · $11.99 |
|---|
Scribd vs the Education median
| Scribd | Median | |
|---|---|---|
| Est. monthly revenue | $207K | $101K |
| Downloads / month | 52K | 44K |
| Meta ads running | 19 | 65 |
| Rating | 2.7 | 4.7 |
Median of 86 Education apps with active Meta ads in our set. See the Education hub ›
What Scribd users say about paying
The latest 120 reviews average 1.76 with 88 one-star. 69 (57.5%) mention price, trial or subscription and 62 are negative, citing charges after cancellation and confusion over content split across two apps. One calls it better than Audible and Kindle.
Latest 120 US reviews, Nov 1, 2023 to Oct 11, 2026
Mention price, trial or subscription
58%69 of 120 reviews, 62 of them 1 or 2 stars
I am so glad to have stumbled upon this app! I have used Audible, kindle, Google/Apple books/podcast apps. Scribd/Everand outdoes them all. There is nothing tha…
This company is a joke, non of the resource is even worth the subscription, I ended my subscription but still got charged every month, even after their customer…
How to measure a playbook like Scribd's
With 19 active Meta ads built from student creator posts, every click landing on a web trial page and 5 monthly prices from $3.99, Scribd's funnel runs through the browser and only ends in the app.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 73 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 120 US reviews from Apple's public review feed.
- Category medians are computed across 86 Education apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Education apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  DuolingoDuolingo, Inc | $54M | 323 |
| 2 |  PictureThisGlority Global Group Ltd. | $6M | 4,400 |
| 3 |  Simply PianoSimply Ltd | $5M | 744 |
| 4 |  LingokidsMonkimun Inc | $3M | 107 |
| 5 |  SpeakSpeakeasy Labs, Inc | $3M | 86 |
| 34 | ScribdScribd | $207K | 19 |
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How much does Scribd make?
An estimated $207K a month as of Oct 2026, 2.0x the Education median of $101K, with revenue up 3.0% versus the previous period. These are AppKittie estimates for this app listing, not figures reported by Scribd.
How much does Scribd cost?
Scribd Membership is a monthly subscription with 10 in-app purchases at 5 prices on the US App Store: $3.99, $6.99, $7.99, $9.99 or $11.99 a month. There is no annual plan. One top ad advertises a free 30-day trial.
How many ads does Scribd run?
19 active Meta ads as of Oct 2026, out of 57 found, 0.3x the Education median of 65, and 0 Apple Search Ads creatives. 8 of the 13 top ads are video, all 13 link to the web, and the oldest has run 42 days.
Does Scribd use influencers or creators?
5 of the 13 top Meta ads are creator posts tagged #ad or @scribd, from students describing grad school study sessions, research papers and a med school final. AppKittie found 0 organic creator videos beyond those promoted posts.
How fast is Scribd growing?
Downloads are up 2.9% and revenue 3.0% versus the previous period. In the 73-day trend window downloads rose 30.6% from 40K to 52K while estimated revenue rose 4.5% from $199K to $208K.
What do Scribd reviews say about the price?
Of the latest 120 reviews, 69 (57.5%) mention price, trial or subscription and 62 are negative, mostly about charges that continued after cancelling. The sample averages 1.76 and the lifetime rating is 2.7 from 275 ratings.
Who makes Scribd?
Scribd develops the app. This App Store listing launched on Nov 1, 2023, is 35 months old and was last updated on Sep 28, 2026.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.