Presets for Lightroom Revenue & Ads
A filter app with photo and video presets for Lightroom style edits, plus custom app icons and Instagram highlight covers.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPricing play
Est. monthly revenue
$80K
↓ 11.3% vs prev. period
Downloads / month
20K
↓ 33.5% vs prev. period
Rating
4.8
81.1K ratings · Photo & Video
Meta ads running
43
120 found · median 21
Presets for Lightroom revenue and downloads trend
Est. monthly revenue
$80K ↓ 11.0% in 90 days
Dec 23, 2025: $89KOct 18, 2026
Monthly downloads
20K ↓ 33.3% in 90 days
Dec 23, 2025: 30KOct 18, 2026
Daily estimates from AppKittie, 293 days ending Oct 18, 2026. Revenue changed -10% and downloads -32% over the period. Meta ads live went from 44 to 43 between Aug 26, 2026 and Oct 18, 2026.
Presets for Lightroom Meta ads: 43 active, longest running 147 days
Top 13 by days live out of 120 found (12 video and 1 image creatives). Tap any one to open the original in the Meta Ad Library.
#1147 days liveApp StoreAd copy“1000+ Lightroom Presets Free New Presets Daily”Why it worksLightroom presets free, new presets daily, a volume and freshness promise; video to the App Store, 147 days.
#2137 days liveApp StoreAd copy“1000+ Lightroom Presets Free New Presets Daily”Why it worksThe same free presets daily line on a second video, live 137 days.
#3121 days liveApp StoreAd copy“1000+ Lightroom Presets Free New Presets Daily”Why it worksA third copy of the free presets promise, sent to the App Store for 121 days.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
A Year on Sale and a Free Presets Promise
Presets for Lightroom, also called FLTR, is a filter app from Onelight Apps CY Ltd that offers presets for photos and videos. As of Oct 2026 it makes an estimated $80K a month on an estimated 20K downloads. The cheapest year costs just 13% of 12 monthly payments, and every top ad promises free presets.
Key takeaways
- Presets for Lightroom makes an estimated $80K a month, 0.4x the Photo & Video median of $200K, and an estimated $4.0 per download.
- Annual prices span $14.99, $29.99 and $51.99, a 3.5x spread, beside a $4.99 week, months at $9.99 and $11.99, and a $39.99 lifetime plan.
- It runs 43 active Meta ads, 2.0x the category median of 21, plus 83 Apple Search Ads creatives.
- All 13 top ads mention free and use 2 copy lines; 9 link to the App Store and 4 to Google Play.
- Of the latest 200 reviews, 66 (33.0%) mention price, trial or subscription, and 54 of those are negative.
Full teardown
Unlock 10 more Meta ads
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Where Presets for Lightroom spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 35-44, taking 35.0% of spend.
Est. spend
$10K
Reach
748.3K
Avg. CPM
$13.61
Ads delivered
120
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 304.6K | $6,472 | 63.6% |
| Italy | 82.6K | $588.13 | 5.78% |
| United Kingdom | 56.2K | $744.80 | 7.31% |
| Spain | 43.6K | $332.61 | 3.27% |
| France | 38.6K | $376.43 | 3.70% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Presets for Lightroom does differently
Three annual prices, one on sale
13%
cheapest annual as share of 12 monthly
Free presets, daily, on repeat
13 of 13
top ads mention free
Ads and search together
83
Apple Search Ads creatives found
The measurement gap
-33.5%
estimated downloads change vs previous period
1. Three annual prices, one on sale
Seven distinct prices across 10 in-app purchases. A $4.99 week, months at $9.99 and $11.99, and three annual prices, $14.99, $29.99 and $51.99, a 3.5x spread. Product names such as FLTR PRO, 12 Months (Sale) and 12 Months + Trial show the year sold in several forms, and a lifetime plan sits at $39.99. At 13% of 12 monthly payments, the cheapest year is close to a one off purchase. Presets are a want, not a need, so a buyer who hesitates at a weekly price may say yes to a cheap sale year. For FLTR, the sale year works as the fallback offer for users who close the first paywall.
2. Free presets, daily, on repeat
Every top ad says the same thing in two versions: presets free, new presets daily, with the count changing between versions. Seven ads use one version and six the other. The top ad has run 147 days, the next 137 and 121. Video makes up 92% of creatives, and 9 ads link to the App Store and 4 to Google Play. The copy promises volume and freshness, two things a filter shopper scrolls for. The risk shows in reviews, where users call the free claim misleading when a payment screen appears first. For FLTR, the free claim in the copy and the paywall users meet first are the gap the reviews point to.
3. Ads and search together
Live Meta ads held steady between 44 and 43 over 36 days, with a peak of 49, while 83 Apple Search Ads creatives cover people searching for presets. Meta Ad Library spend estimates show a lifetime spend of $10K and a reach of 748.3K, with an even gender split, women 50.9% and men 48.3%, and an older lead age band, 35 to 44, at 35.0%. The United States takes 63.6% of spend. Even with this steady push, the trend shows estimated downloads going from 30K to 20K over 293 days, a -32.5% change. For FLTR, steady ad volume has not held installs, which points to the offer, not only the creative, as the next thing to change.
4. The measurement gap
Presets for Lightroom runs 43 Meta ads and 83 Apple Search Ads creatives, yet estimated downloads changed -33.5% against the previous period. The question is which channel still brings buyers of the year or the $39.99 lifetime plan, and whether the free presets promise brings payers or users who close the paywall and leave a review.
How much does Presets for Lightroom cost?
10 in-app purchases, 7 distinct prices, annual plans from $14.99 to $51.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $4.99 |
|---|---|
| Monthly | $9.99 · $11.99 |
| Annual | $14.99 · $29.99 · $51.99 |
| Lifetime | $39.99 |
| Other | $4.99 |
Presets for Lightroom vs the Photo & Video median
| Presets for Lightroom | Median | |
|---|---|---|
| Est. monthly revenue | $80K | $200K |
| Downloads / month | 20K | 60K |
| Meta ads running | 43 | 21 |
| Rating | 4.8 | 4.7 |
| Lowest annual price | $14.99 | $47.99 |
Median of 69 Photo & Video apps with active Meta ads in our set. See the Photo & Video hub ›
What Presets for Lightroom users say about paying
Of the latest 200 reviews, 66 (33.0%) mention price, trial or subscription, and 54 of those are negative, mostly about a payment screen on first open and free claims that feel misleading.
Latest 200 US reviews, Mar 16, 2021 to Aug 23, 2026
Mention price, trial or subscription
33%66 of 200 reviews, 54 of them 1 or 2 stars
I’m not big on buying subscriptions to apps, and I find the “free” stuff as very misleading. However, this app is THE ONE you want to spend money on! You can ev…
At this time of writing I will have to give this app a 2 star rating. They have very good presets but they mechanism to copy the preset is inaccurate on the tut…
How to measure a playbook like Presets for Lightroom's
Presets for Lightroom splits spend between 43 Meta ads and Apple search, so the number to track is which channel brings buyers of the sale year or lifetime plan.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 293 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 69 Photo & Video apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Photo & Video apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  SCRLAppostrophe AB | $4M | 1,900 |
| 2 |  AirbrushPIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD. | $4M | 180 |
| 3 |  ReminiBending Spoons Apps ApS | $3M | 92 |
| 4 |  WinkMeitu Technology Co., Ltd. | $2M | 517 |
| 5 |  PhotoroomPhotoroom | $2M | 1,600 |
| 58 | Presets for LightroomOnelight Apps CY Ltd | $80K | 43 |
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How much does Presets for Lightroom make?
It makes an estimated $80K a month as of Oct 2026, 0.4x the Photo & Video median of $200K. These are AppKittie estimates, not figures from the developer.
How much does Presets for Lightroom cost?
A week costs $4.99, months $9.99 or $11.99, years $14.99, $29.99 or $51.99, and lifetime access $39.99 on the US App Store.
How many ads does Presets for Lightroom run?
It runs 43 active Meta ads, 2.0x the Photo & Video median of 21, out of 120 found, plus 83 Apple Search Ads creatives.
How fast is Presets for Lightroom growing?
It is shrinking. Over 293 days estimated downloads changed -32.5%, from 30K to 20K, and estimated revenue changed -9.9%, from $89K to $80K.
Who sees its ads?
In Meta Ad Library spend estimates, women take 50.9% of spend and men 48.3%, ages 35 to 44 lead at 35.0%, and the United States takes 63.6%.
What do reviews say about Presets for Lightroom?
The latest 200 reviews average 2.83 stars, with 95 one-star ratings. The store rating is 4.8 across 81.1K ratings.
Who makes Presets for Lightroom?
Onelight Apps CY Ltd makes the app. It launched on Jun 15, 2019 and was last updated on Jul 6, 2026.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
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