Fontmaker Revenue & Ads
A keyboard app that turns your own handwriting into a font you can type in iMessage, Instagram and TikTok.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readPricing play
Est. monthly revenue
$201K
↓ 0.7% vs prev. period
Downloads / month
201K
↓ 33.8% vs prev. period
Rating
4.4
124.9K ratings · #30 in Denmark
Meta ads running
311
364 found · median 21
Fontmaker revenue and downloads trend
Est. monthly revenue
$201K ↑ 0.2% in 90 days
Dec 9, 2025: $185KOct 18, 2026
Monthly downloads
201K ↓ 33.2% in 90 days
Dec 9, 2025: 277KOct 18, 2026
Daily estimates from AppKittie, 308 days ending Oct 18, 2026. Revenue changed +9% and downloads -28% over the period. Meta ads live went from 440 to 311 between Aug 27, 2026 and Oct 17, 2026.
Fontmaker Meta ads: 311 active, longest running 54 days
Top 12 by days live out of 364 found (12 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#154 days liveWeb linkAd copy“Turn your handwriting into a real font. Yes, like an actual font you can type with.”Why it worksTurn your handwriting into a real font, yes, one you can type with; video to the web, 54 days.
#254 days liveWeb linkAd copy“Turn your handwriting into a real font. Yes, like an actual font you can type with.”Why it worksSame handwriting to font line on a second video to the web; 54 days live.
#353 days liveWeb linkAd copy“Turn your handwriting into a real font. Yes, like an actual font you can type with.”Why it worksThird copy of the real font promise on video to the web, 53 days.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
One Line About Handwriting and Six Weekly Prices
Fontmaker is a font keyboard app from Sociaaal LLC that turns a user's handwriting into a font for messages and social apps. As of Oct 2026 it makes an estimated $201K a month from an estimated 201K downloads, 3.4x the Photo & Video median downloads. Six weekly prices from $3.99 to $24.99, sold with one line repeated on every top ad, Turn your handwriting into a real font.
Key takeaways
- 311 active Meta ads out of 364 found, 14.8x the Photo & Video median of 21, plus 6 Apple Search Ads creatives. All 12 top ads are video and link to the web.
- Every top ad says Turn your handwriting into a real font. Yes, like an actual font you can type with. The longest has run 54 days.
- Weekly plans come at 6 prices from $3.99 to $24.99, and annual plans at $39.99 or $87.99, a 2.2x spread.
- Revenue per download is $1.0, and downloads fell -33.8% versus the previous period while revenue held.
- Recent reviews average 3.18 across 200. 54, or 27.0%, mention price, trial or subscription, and 41 of those are negative.
Full teardown
Unlock 9 more Meta ads
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Where Fontmaker spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 18-24, taking 61.7% of spend.
Est. spend
$1K
Reach
100.9K
Avg. CPM
$10.67
Ads delivered
364
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 31.3K | $665.78 | 61.8% |
| Romania | 12.7K | $49.59 | 4.60% |
| Hungary | 7.3K | $32.98 | 3.06% |
| Poland | 5.7K | $29.32 | 2.72% |
| Czechia | 5.6K | $27.27 | 2.53% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Fontmaker does differently
Six weekly prices, two annuals
8 prices
across 10 in-app purchases on the App Store
A line that answers doubt
12 of 12
top ads use the same handwriting line
Installs fall, revenue holds
$1.0
estimated revenue per download
The measurement gap
12 of 12
top ads link to the web
1. Six weekly prices, two annuals
Fontmaker sells 10 in-app purchases at 8 prices, all under Fontmaker+ names. Weekly plans cost $3.99, $4.99, $6.99, $14.99, $18.99 or $24.99. Annual plans cost $39.99 or $87.99, a 2.2x spread, with the cheaper one below the Photo & Video median annual of $47.99. Weekly prices this far apart, from $3.99 to $24.99, suggest the app tests very high weekly anchors to make the annual look cheap. The buyer is a teenager or young adult who wants a novelty font now, which makes weekly billing easy to sell and easy to regret. Fontmaker's high weekly anchor next to an annual brings complaints with it.
2. A line that answers doubt
Every one of the 12 top Meta ads says Turn your handwriting into a real font. Yes, like an actual font you can type with. All are video, all link to the web, and they have run 45 to 54 days. The second sentence does the work: it answers the viewer's first doubt, that this is just a sticker or a filter, before they scroll on. Meta Ad Library spend estimates are tiny at $1K but telling, with 61.7% on ages 18-24 and 61.8% in the United States. Active ads fell from 440 to 311 in 36 days. A smaller app with a surprising product should write the line that answers the skeptic, then let the video prove it.
3. Installs fall, revenue holds
Fontmaker pulls 201K downloads a month at about $1.0 each. In the trend window, downloads fell from 277K to 201K over 308 days, a -27.5% change, while revenue rose from $185K to $201K, an 8.7% change. Fewer installs and steady revenue means the paywall now converts more of each cohort, or the price moved up. Reviews hint at the cost: 54 of 200 mention price, trial or subscription, and 41 are negative, some calling it a scam. The store rating is 4.4 across 124.9K ratings, which still helps on the store page, with ranks of #30 in Denmark and #42 in the United Kingdom. For Fontmaker, revenue per install, not installs, is the number to watch as the paywall tightens.
4. The measurement gap
Fontmaker sends every top ad to the web with one handwriting line and sells weekly plans up to $24.99. Downloads fell -33.8% while revenue held. The question is which ads and which weekly price bring users who keep a plan or buy the annual, rather than users who feel tricked after the first charge.
How much does Fontmaker cost?
10 in-app purchases, 8 distinct prices, annual plans from $39.99 to $87.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $3.99 · $4.99 · $6.99 · $14.99 · $18.99 · $24.99 |
|---|---|
| Annual | $39.99 · $87.99 |
Fontmaker vs the Photo & Video median
| Fontmaker | Median | |
|---|---|---|
| Est. monthly revenue | $201K | $200K |
| Downloads / month | 201K | 60K |
| Meta ads running | 311 | 21 |
| Rating | 4.4 | 4.7 |
| Lowest annual price | $39.99 | $47.99 |
Median of 69 Photo & Video apps with active Meta ads in our set. See the Photo & Video hub ›
What Fontmaker users say about paying
Of 200 reviews from Sep 17 to Oct 17, 2026, 54, or 27.0%, mention price, trial or subscription, and 41 of those are negative, some calling the paywall a scam. The sample averages 3.18.
Latest 200 US reviews, Sep 17, 2026 to Oct 17, 2026
Mention price, trial or subscription
27%54 of 200 reviews, 41 of them 1 or 2 stars
I may seem a little dramatic by the tail, but it’s honesty by the app and see for yourself if you don’t believe me, but you have to go through every single litt…
I’m only rating a 5 star because I need to spread this. This ad sucks don’t buy it I mean it’s not surprising as every app nowadays has a subscription but 15$ a…
How to measure a playbook like Fontmaker's
Fontmaker runs 311 Meta ads to the web on one line and tests six weekly prices, so measurement means tying each ad to the weekly price paid and whether it renews.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 308 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 69 Photo & Video apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Photo & Video apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  SCRLAppostrophe AB | $4M | 1,900 |
| 2 |  AirbrushPIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD. | $4M | 180 |
| 3 |  ReminiBending Spoons Apps ApS | $3M | 92 |
| 4 |  WinkMeitu Technology Co., Ltd. | $2M | 517 |
| 5 |  PhotoroomPhotoroom | $2M | 1,600 |
| 40 | FontmakerSociaaal LLC | $201K | 311 |
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How much does Fontmaker make?
An estimated $201K a month as of Oct 2026, a -0.7% change versus the previous period and 1.0x the Photo & Video median of $200K. These are AppKittie estimates, not figures reported by Sociaaal LLC.
How much does Fontmaker cost?
Weekly plans are listed from $3.99 to $24.99 and annual plans at $39.99 and $87.99 on the US App Store.
How many ads does Fontmaker run?
311 active Meta ads out of 364 found, 14.8x the Photo & Video median of 21, plus 6 Apple Search Ads creatives.
How fast is Fontmaker growing?
Downloads are falling. Over 308 days to Oct 18, 2026, estimated downloads fell -27.5% while revenue rose 8.7%.
Where is Fontmaker most popular?
Its best App Store ranks are #30 in Denmark, #41 in Belgium, #42 in the United Kingdom and Sweden, and #44 in the United States.
Who makes Fontmaker?
Sociaaal LLC develops Fontmaker. The app launched on Jul 26, 2021, making it 63 months old, and was last updated on Sep 1, 2026.
Try Airbridge Core free (no sales call)
The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan is $40 a month after 30 free days. Start your free trial.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.