A Color Story Revenue & Ads
A photo and video editor with stackable filters, effects, object removal, HSL and curves, plus a grid planner for feeds.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202613 min readPricing play
Est. monthly revenue
$60K
↑ 0.1% vs prev. period
Downloads / month
7K
flat vs prev. period
Rating
4.8
31.2K ratings · Photo & Video
Meta ads running
18
71 found · median 21
A Color Story revenue and downloads trend
Est. monthly revenue
$30K ↓ 57.1% in 90 days
Jul 22, 2026: $70KOct 18, 2026
Monthly downloads
13K ↑ 88.0% in 90 days
Jul 22, 2026: 7.0KOct 18, 2026
Daily estimates from AppKittie, 89 days ending Oct 18, 2026. Revenue changed -57% and downloads +88% over the period. Meta ads live went from 21 to 4 between Aug 25, 2026 and Oct 17, 2026.
A Color Story Meta ads: 18 active, longest running 148 days
Top 13 by days live out of 71 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1148 days liveAd copy“Turn any photo into film in ONE tap in A Color Story, the app featured by Apple as a must-have photo editor! - One-tap edits in Style - One of the largest libraries of filters by professional photographers - Layered and blending textures and effects - Full suite of editing tools when you need them - Grid planner for the perfect IG feed appstack.link/deeplink/resolve”Why it worksTurn any photo into film in one tap, featured by Apple; video with a deep link, 148 days.
#2148 days liveAd copy“Turn any photo into film in ONE tap in A Color Story, the app featured by Apple as a must-have photo editor! - One-tap edits in Style - One of the largest libraries of filters by professional photographers - Layered and blending textures and effects - Full suite of editing tools when you need them - Grid planner for the perfect IG feed appstack.link/deeplink/resolve”Why it worksThe same film in one tap line on a second video, also 148 days.
#3148 days liveAd copy“Turn any photo into film in ONE tap in A Color Story, the app featured by Apple as a must-have photo editor! - One-tap edits in Style - One of the largest libraries of filters by professional photographers - Layered and blending textures and effects - Full suite of editing tools when you need them - Grid planner for the perfect IG feed appstack.link/deeplink/resolve”Why it worksA third copy of the film look pitch with a feed grid planner, 148 days.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Filter Packs, a Pro Year and a Film Look
A Color Story is a photo and video editor from Midtone LLC with stackable filters, effects and pro tools such as curves. As of Oct 2026 it makes an estimated $60K a month on an estimated 7K downloads. An estimated $8.57 per download comes from a PRO membership at $4.99 a month or $39.99 a year plus named filter packs sold one by one.
Key takeaways
- A Color Story earns an estimated $8.57 per download, with revenue 0.3x the Photo & Video median of $200K on downloads 0.1x the median of 60K.
- PRO costs $4.99 a month or $39.99 a year, and filter packs such as Fossil and Good Vibes cost $0.99 to $10.99.
- It runs 18 active Meta ads, 0.9x the category median; live ads went from 21 to 4 over 37 days.
- All 13 top ads use one line, turn any photo into film in one tap, and the top three have run 148 days.
- The latest 200 reviews average 4.62 stars, and 18 (9.0%) mention price, trial or subscription.
Full teardown
Unlock 10 more Meta ads
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Where A Color Story spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 53.4% of spend.
Est. spend
$19K
Reach
1.1M
Avg. CPM
$17.25
Ads delivered
71
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 547.3K | $11,630 | 61.6% |
| United Kingdom | 547.3K | $7,252 | 38.4% |
| France | 1 | $0.01 | 0.00% |
| Italy | 1 | $0.01 | 0.00% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What A Color Story does differently
A year plus packs
67%
annual price as share of 12 monthly
One film line for months
148 days
run time of the top three ads
Ads cut, revenue down
-81.0%
change in live Meta ads over 37 days
The measurement gap
$8.57
estimated revenue per download
1. A year plus packs
A Color Story PRO Monthly at $4.99 and A Color Story PRO Membership (Annual) at $39.99, with the year at 67% of 12 monthly payments. Beside them, filter packs with names such as Fossil, Glitter Guide and Good Vibes sell at $0.99, $1.99, $2.99, $9.99 and $10.99. That is 8 distinct prices in 10 products. A pack lets a user buy one look they saw on a feed without committing to a plan, and a PRO member may still buy a pack for a new style. A Color Story serves regulars with a simple plan and sells small named packs to buyers who want one look.
2. One film line for months
Turn any photo into film in one tap, in the app featured by Apple as a must have photo editor. That line runs on all 13 top ads, all video, and lists one tap edits, a large filter library by professional photographers, layered textures, a full editing suite and a grid planner for an Instagram feed. Each ad carries an appstack deep link in the copy instead of a store destination. The top three have each run 148 days. Leading with Apple's feature gives the claim outside proof. A smaller app that has earned an editorial feature can copy this: say so in the first sentence, then list what the user can do.
3. Ads cut, revenue down
Live Meta ads went from 21 to 4 over 37 days, a -81.0% change. Over 89 days the trend shows estimated revenue going from $70K to $30K, a -57.1% change, while downloads went from 7.0K to 13K. Meta Ad Library spend estimates show a lifetime spend of $19K and a reach of 1.1M, with ages 25 to 34 at 53.4% and women at 63.6%. Long time users in reviews describe a decade of use and some say the app now feels less built by creatives. The store rating is 4.8 across 31.2K ratings after 129 months. For A Color Story, revenue per user fell as ads dropped, even while installs rose.
4. The measurement gap
A Color Story sells a PRO year and filter packs and runs one film look ad with a deep link. The question is which buyers the ad brings: PRO members who renew, or pack buyers who pay $0.99 once, and whether the cut in ads explains the drop in estimated revenue.
How much does A Color Story cost?
10 in-app purchases, 8 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $4.99 |
|---|---|
| Annual | $39.99 |
| Other | $0.99 · $1.99 · $2.99 · $9.99 · $10.99 |
A Color Story vs the Photo & Video median
| A Color Story | Median | |
|---|---|---|
| Est. monthly revenue | $60K | $200K |
| Downloads / month | 7K | 60K |
| Meta ads running | 18 | 21 |
| Rating | 4.8 | 4.7 |
| Lowest annual price | $39.99 | $47.99 |
Median of 69 Photo & Video apps with active Meta ads in our set. See the Photo & Video hub ›
What A Color Story users say about paying
Of the latest 200 reviews, 18 (9.0%) mention price, trial or subscription and 8 of those are negative; most reviewers are long time users, with some confused by the charge shown at checkout.
Latest 200 US reviews, Aug 27, 2025 to Oct 15, 2026
Mention price, trial or subscription
9%18 of 200 reviews, 8 of them 1 or 2 stars
I’ve been using A Color Story for YEARS. Back when it actually felt like a creative app built by creatives, not another subscription funnel. The flare & bokeh t…
Former photographer here. I have used this app to edit my phone photos at least a decade now? Figured it was time to give it the credit it deserves. It’s the on…
How to measure a playbook like A Color Story's
A Color Story already puts a deep link in all 13 top ads, so the next step is tying each ad to a PRO year or a single filter pack purchase.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 89 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 69 Photo & Video apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Photo & Video apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  SCRLAppostrophe AB | $4M | 1,900 |
| 2 |  AirbrushPIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD. | $4M | 180 |
| 3 |  ReminiBending Spoons Apps ApS | $3M | 92 |
| 4 |  WinkMeitu Technology Co., Ltd. | $2M | 517 |
| 5 |  PhotoroomPhotoroom | $2M | 1,600 |
| 64 | A Color StoryMidtone LLC | $60K | 18 |
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AI Video GeneratorFrequently asked questions about A Color Story
How much does A Color Story make?
It makes an estimated $60K a month as of Oct 2026, 0.3x the Photo & Video median of $200K. These are AppKittie estimates, not figures from the developer.
How much does A Color Story cost?
PRO costs $4.99 a month or $39.99 a year on the US App Store, and filter packs cost $0.99 to $10.99.
How many ads does A Color Story run?
It runs 18 active Meta ads, 0.9x the Photo & Video median of 21, out of 71 found. Its top ads have run 148 days.
How fast is A Color Story growing?
Over 89 days estimated downloads rose 88.0%, from 7.0K to 13K, while estimated revenue changed -57.1%, from $70K to $30K.
Who sees A Color Story's ads?
In Meta Ad Library spend estimates, ages 25 to 34 take 53.4% of spend and women take 63.6%.
What do reviews say about A Color Story?
The latest 200 reviews average 4.62 stars, with 168 five-star ratings. The store rating is 4.8 across 31.2K ratings.
Who makes A Color Story?
Midtone LLC makes A Color Story. It launched on Jan 18, 2016 and was last updated on Oct 14, 2026.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.