Attribution

How Playio Switched to Airbridge and Now Manages Global Marketing From a Single Platform

What is an MMP? The secret tool for campaign success

A Mobile Measurement Partner (MMP) is your ultimate growth enabler—offering unified, fraud-free, and fully granular campaign insights across channels—so you stop guessing and start scaling smarter, with Airbridge leading the way.

Airbridge now provides near real-time attribution from Meta’s Aggregated Event Measurement

Airbridge now supports Meta’s Aggregated Event Measurement (AEM). Get near real-time attribution for iOS 14.5+ campaigns and optimize faster.

Airbridge x Meta's AEM

TikTok Mobile Measurement Partner, Airbridge, has been badged

Airbridge is now a badged TikTok Mobile Measurement Partner. Airbridge will continue to enhance marketing optimization and user journey improvements, providing performance measurement for TikTok advertising campaigns.

Transcending boundaries: Airbridge unveils PC & Console Tracking for cross-platform mastery

Enter Airbridge, a trusted companion in this epic journey, unveiling its latest innovation: PC & Console Tracking. At its core lies three powerful skills, each essential for conquering cross-platform measurement.

Your key marketing approach: Unified web and app attribution

Users' online journeys have become even more complex. Marketers in this era need to track users who traverse various devices, platforms, and channels to accurately assess marketing performance. This post delves into the ever-increasing importance of unified web and app attribution analysis, shedding light on its role in addressing common challenges in today's dynamic internet landscape.

A comprehensive guide to SKAN install double-counting prevention

With Apple's App Tracking Transparency (ATT) policy and new iOS 14.5 updates, marketers now face the challenge of measuring performance precisely. Airbridge offers the Attribution Overlap feature to identify any overlap in SKAN attributions and help marketers check more accurate results. Explore this article if you're a marketer looking for more insights into ad performance in SKAN.

Why you need postbacks and how to set them up

A postback is the key to sending crucial ad performance and user behavior data from your app to the ad channel. It plays a vital role in billing, optimizing ad performance, and retargeting strategies. Check out our latest blog post for insights on why you need postbacks and a step-by-step guide on setting them up!

Tips on choosing the best MMP for mobile games

If you are launching a mobile game, adopting MMP is no longer a choice — it’s a must. Explore the vital role MMP plays in the success of mobile games and discover key metrics you should consider to choose the best MMP for your game. Embrace the power of MMP for a successful mobile game journey!

Airbridge is now supporting Meta Install Referrer

Airbridge’s app install reporting on Meta Android Campaigns is improving. We have been working closely with Meta on the implementation of a new solution called Meta install referrer and are excited to announce the roll out has just begun.

5 Smart ways to use Mobile Measurement Partners (MMPs) to grow your mobile apps

A mobile app attribution tool or measurement partner (MMP) is a must-have if you run mobile app campaigns. It allows you to easily view and optimize the ad campaigns’ performance of multiple channels and networks at once with a single SDK. In this post, we'll share five ways you can better utilize Mobile Measurement Partners (MMPs) for your app growth.

Airbridge is now a badged Meta partner for Marketing Mix Modeling

Airbridge has been named a Meta Business Partner in Measurement for marketing mix modeling. With its third Meta measurement badge, Airbridge demonstrates its expertise and experience spanning marketing mix modeling (MMM), multi-touch attribution (MTA), and mobile measurement.

3 must-do’s to improve your mobile user acquisition

Optimizing your mobile user acquisition can be challenging, but there are three proven strategies that can always help you drive growth. Check them out in our latest blog post.

Navigating the new normal: Advertising strategies in the post-ATT world

Apple's App Tracking Transparency framework has posed challenges to mobile marketers, but there's always a way out. Check out our blog post to explore the strategies and technologies that can help.

Marketing mix modeling vs. attribution: What's the right tool for marketers?

Marketing mix modeling and attribution have their strengths and weaknesses. Check out this post to figure out in which situations you should use each tool to achieve your business goals.

5 reasons to use MMP-powered marketing mix modeling

How can you get the most accurate understanding of your marketing performance? Airbridge recommends working with MMPs with advanced MMM solutions. Read on to find out why.

Last-touch vs. multi-touch attribution: What’s the difference?

Finding the right attribution model is crucial to app marketing optimization. Our latest blog post delves deep into two of the most widely used approaches: the last-touch and the multi-touch.